WordStream & BounceExchange: 4 Ways to Get Crazy High Conversion Rates With Psychology [Webinar]
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Transcript of WordStream & BounceExchange: 4 Ways to Get Crazy High Conversion Rates With Psychology [Webinar]
4 Ways to Get Crazy High Conversion Rates with
Psychology
Brought to you by:
www.wordstream.com/learn#GetMoreConversions
Today’s Presenters
Chris McHaleMarketing Manager, WordStream
@wordstream
Ryan UrbanCEO, Bounce Exchange
@bounceexchange
#GetMoreConversions
In short…
• Humans Kill Conversions - Don’t block your own offers with distracting & unnecessary images
• Compliance Momentum – getting someone to make a small commitment increases their chances to make a bigger one
• Eliminate Distractions – Get to the point as quickly as possible
• Your customers aren’t stupid – give them something realistic
#GetMoreConversions
Don’t send visitors to your homepage
• FACT: Over 25% of AdWords advertisers send all their PPC traffic to one landing page
• FACT: 1 in 5 small business advertisers send all their PPC traffic to their home page
#GetMoreConversions
The Solution:
Create unique landing pages for your different types of traffic (e.g. PPC, social media, email)
#GetMoreConversions
Use segmentation
• By Source: Send PPC, email, social media, etc. to separate landing pages for a better user experience(Remember Best Practice #1: Don’t send all traffic to your homepage!)
• By Type: Examples:• Don’t send advanced offers to novice users
• Don’t send a men’s shoes sale to your female audience
#GetMoreConversions
www.wordstream.com/google-adwords www.wordstream.com/landing-page
Grade Your AdWords Account Grade Your AdWords Landing Pages
#GetMoreConversions
Let’s keep in touch!
@bounceexchange
@wordstream
#GetMoreConversions