WordPress SEOInbound Marketing Process

Twitter: @petermeaditWebsite: petermeadit.com

Twitter: @SEOMeetupsWebsite: seomeetu.ps

why I use this method?● As an independant consultant I get results● Using the Inbound Marketing Process Works● With WordPress SEO saves time● Over 300 backlinks from referring domains● Below campaign is three months long

what is WordPress SEOIt is two things.1. It is that act of SEO for WordPress sites.2. It is a WordPress plugin by Yoast that takes some of the hard work out of SEO

Download plugin here:http://yoast.com/wordpress/seo/ "But is it enough on its own?"

onsite WordPress SEO

● Onsite deals with SEO details onsite○ optimize your pages content○ images titles○ meta descriptions○ XML sitemaps○ canonical link determine the “original” page○ XML Sitemaps (oops duplicate content here...)○ Robots.txt○ and a lot more onsite optimization too

● set templates for titles and meta descriptions for all types of pages

● the WordPress SEO meta box to optimize your post title and meta description

● the snippet preview shows what it would look like in Google

titles and meta tags

Inbound Marketing Process● Inbound Marketing 'sounds like'● The New SEO, Link Baiting, Link Earning...● backlinks come to you rather than hunting1. Create great content2. Attract Visitors to your site3. Conversion of visitors to subscribers4. Deliver with more awesome content4. Conversion of subscribers into customers

what is great content?● Content that will engage the visitor● Answers the visitors question● Well written, grammar and layout● Flesch Reading Ease Score www.read-able.

com ● easy to link to, social buttons and badges ● Find what your visitors really want to read● includes a way to subscribe"Do the Keyword Research..."

do the keyword research● Use keyword research tool of your choosing● Many tools and methods available● tools.seobook.com/keyword-tools/seobook/ Do your research...Looking for ● keywords with high traffic value● keywords with low competition● keywords that make great titles● keywords that make great content

what's in the content● All the good juicy stuff people want to see● High quality graphics ● Useful images ● Answers to their questions

Most important ● A way for visitors to subscribe● Offer a freebie, sample or other 'hook'

optimize the contentNow we use WordPress SEO plugin

start the ball rolling● use social media and other media, tell the

word you have some great new content ● visitors are happy and decide to subscribe to

get the 'sample' ● Later you followup the subscriber with an

special offer they can't refuse ● they already love the sample, so they buy

the product Think, would this work on you?

measure the resultsUse your SEO tools to track the results, yay!

step by step 1. do the keyword research2. create great content 3. include a way to subscribe with a sample4. tell everyone about it5. visitor's love your content and subscribe 6. followup with an offer they can't refuse

"Convert happy subscribers into happy customers"fin