Wordpress Plugins for SEO

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    17-Sep-2014
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Learn about the different plugins available for your WordPress website or blog for search engine optimization purposes.

Transcript of Wordpress Plugins for SEO

  • Making Your WordPress Website Easier to FindPresented by Jami Broom & Andy Weigel WordPress Plug-ins for SEOJami Broom, Internet Marketing Strategist Clicks Internet Marketing www.clickstomysite.com

    Pittsburgh SEO Meet-up Group http://www.meetup.com/pittsburgh-seo-group

    Twitter - @jamilbroom

    Twitter - @jamilbroom Twitter - @jamilbroom Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress.org Using WordPress as a CMS

    SEO What is That?

    Keywords Why are they important?Keyword Analysis ToolsKeywords & Good ContentUsing Analytics

    Googles Guides & Webmaster Tools

    Installing & activating plug-ins

    Essential SEO Plug-insSEO WordPress Plug-ins Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comFree Content Management System, similar to Joomla, DrupalCan manage both your website AND your blogTemplates/ThemesWidgetsPLUG-INSMust have your own domain & a host for your website, unlike WordPress.comTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress as a CMSTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress as a CMSTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress as a CMSTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress as a CMSTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress as a CMSTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.comWordPress as a CMSTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundSearch Engine OptimizationSearch Engine Optimization SEO Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural (organic or algorithmic) search results.

    Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Search Engine Optimization:

    A way of improving communications with search engines, so that they can better communicate with your customers/readers/clientsTwitter - @jamilbroomSearch Engine Optimization

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Twitter - @jamilbroomSearch Engine Optimization

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Resources to learn more about SEO:

    Read Googles Search Engine Optimization Starter Guide, use Google Webmaster Tools.

    Other Resources: seobook.com, seomoz.com

    Yahoo! Site Explorer http://siteexplorer.search.yahoo.com Google Webmaster Tools - www.google.com/webmasters/tools/Bing Webmaster Tools - www.bing.com/webmaster

    Google SEO Starter Guide http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.htmlTwitter - @jamilbroomSearch Engine Optimization

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Twitter - @jamilbroomA few Search-ability issues:

    Robots.txt404 pages301 redirectsURL structure/PermalinksXML Sitemaps

    Search Engine Optimization

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundWhy use keywords?

    Allows search engines to know what your website or blog post is about, so they can pull up your website during a searchAllows readers/customers to find you betterProvides better navigation

    Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundWhere do keywords go?

    Title tags/Meta tagsAnchor textHeadingsContentURLs/PermalinksAlt tagsCategories (blogs)Tags (blogs)Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundKeywords vs. Good Content

    Content needs to impact its intended audience PEOPLE, not search enginesIf you dont have the right keywords in the right places, PEOPLE wont be able to find your websiteTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundKeywords & Being FoundUse Analytics to Track Keywords

    Google Analytics is free to place on your website.

    Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundSome keyword phrases might be more competitive than others, some might be more popular or relevant, some might exist that you hadnt thought of yet. Use Keyword Suggestion ToolsTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    Keywords & Being FoundSales/PurchasesBlog CommentsSign-upsMembersVolunteersDonationsThe Point? To get conversions Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    PermalinksCustom Permalinks

    - Control over the names of your URLs for posts and pages

    Use valuable keywords

    Twitter - @jamilbroomInstead of: http://yourdomain.com/p?=262

    Use: http://yourdomain.com/yourposttitle http://yourdomain.com/yourproductname http://yourdomain.com/yourkeyword

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    PermalinksCustom PermalinksTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    PermalinksTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    PermalinksTwitter - @jamilbroomRanks #1 for PPC Advertising Pittsburgh

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insInstalling & Activating Plug-insTwitter - @jamilbroomAn extension of the WordPress software.

    Thousands of Plug-ins!

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insInstalling & Activating Plug-insTwitter - @jamilbroomStep 1: Click on Add New

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insInstalling & Activating Plug-insTwitter - @jamilbroomStep 2: Search for a plug-in to install.

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insInstalling & Activating Plug-insTwitter - @jamilbroomStep 3: Press Install

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insInstalling & Activating Plug-insTwitter - @jamilbroomStep 4: Activate

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insAll-in-One SEO PackAutomatically Places Title tags, Meta Description, and Keywords in each pages HTML.Each Title Tag & Meta Description should be unique to each page of a website.Twitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insGoogle Analyticator http://wordpress.org/extend/plugins/google-analyticator/

    Features

    Google Analyticator supports the following features: Standard Google Analytics tracking supportNEW! Includes an admin dashboard widget that displays a graph of the last 30 days of visitors, a summary of site usage, the top pages, the top referrers, and the top searchesProvides a widget that can be used to display visitor stat information on the front-endExternal link tracking of all links on the page, including links not managed by WordPressDownload link trackingSupport for event tracking with outbound links / downloads instead of the old pageview tracking methodSupport for hiding Administrator visits without affecting Google Analytics' site overlay featureSupport for any advanced tracking code Google providesEasily installable only requiring the user knows their UIDAllows code to be placed in the footer to ensure faster load timesComplete control over options; disable any feature if neededSupports localization - get the settings page in your language of choiceSource: http://plugins.spiralwebconsulting.com/analyticator.htmlTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing Strategist www.ClicksToMySite.com

    WordPress Plug-insMeta Robotshttp://wordpress.org/extend/plugins/robots-meta/

    Allows you to show search engines the pages you want them to see, and HIDE pages you dont want them to see.Easiest Way to Use a Robot tags with WordPressComplies with Google Webmaster Tools & Yahoo! Site Explorer Allows easy placement of no-follow tagsEdit .htaccess fileVerify Google, MSN, Yahoo! Webmaster Tools meta dataMany other spectacular featuresTwitter - @jamilbroom

  • Presented by Jami Broom, Internet Marketing