WordPress Kitchen 2014 - Lars Magnus: How content marketing drives a new demand for innovative WP...
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How content marketing drives a new demand for innovative WordPress development
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Transcript of WordPress Kitchen 2014 - Lars Magnus: How content marketing drives a new demand for innovative WP...
How it used to be
MARKETING MESSAGE
BRAND AUDIENCEMEDIA
TECHNOLOGY DISTRIBUTION
REACH
INFLUENCABLE BEHAVIOR
How it is today
MARKETING MESSAGE
BRAND AUDIENCEMEDIA
TECHNOLOGY DISTRIBUTION
REACH
INFLUENCABLE BEHAVIOR
Content Marketing is the art of communicating with clients, without being interruptive. !The goal is to create loyalty and liking, and to create preference for your product. !This is achieved through creating content which is:
A Useful
B Relevant
C Entertaining