WordPress For Wordies
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“WordPress 4 Wordies- Naples Press Club"
Birgit Pauli-Haack, October 2010
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Content Consumption – Good ‘ol Times Print Books Magazine Newspaper Paper etc.
Albert Einstein’s desk 1955
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Screen Sizes = Larger Computer Screens Flatscreen TV Laptops Netbooks
1.5 Billion ppl Access to Internet viaComputers
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Screen Sizes = Smaller Tablets (iPad +) SmartPhones FeaturePhone (DumbPhones)
5 Billion Cell Phone Subscriptions worldwide
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Consumption of Content – Online
Website/Blog E-mail Facebook LinkedIn Twitter YouTube (video) Flickr (Photo)
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From Reader to Syndication What works for Google Reader works also for
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Your Web site is Online Hub
Command Central = Your Website (blog)
E-mail newsletter provides only header/blurb and link to site (single article links)
Twitter post with link to site (single article) Facebook activities with link to site (single article)
Building Community of Fans, Readers, Followers, Friends
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Difference Webpage & Blogpost
Web Page Blog Post
Page & sub-pages Static
Information never/rarely changes (i.e.,bio, about page, etc.)
No Syndication
Post in categories Dynamic/archived/
perma-nent Lead into page(s) Organization news Profiles, stories,
struggles Included in RSS feed
enabling Syndication
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Content in Articles Online
Single article in a blog = news engine (web log)
One topic 400 – 800 words Graphic + text Provides links for sharing RSS feeds Category + archives For longer texts, create e-book
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Syndication Example: Blog 2 eNews
Naples Press Club (NL) Naples Press Club (Blog)
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Example Sites in WordPress Local Paper
Naples Daily News Coastal Breeze News
Online Magazines TechCrunch Gizmodo
Authors Daniel Pink (Drive,
The Whole Mind) Danielle Steel Phil Jason Sandra Yeyati
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Getting started Sign up on WordPress.com
Free & easy, not for main web site, w/ domain name always
site.wordpress.com Great features, Limited regarding integration w/ other service
(Security) Click here to Create Account
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Taking a cruise around Wordpress
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Getting Started Self-Hosted Account Peace-of-mind : Freedom = higher price :
lower price
2-Minute install @ Page.ly WordPress Only Incl. free domain name.
Official WP List: WP recommended All offer domain name registration with account
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Open Source Software
Free as in free beer
Free as in free speech
Free as in free kitten
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Links: Better Blogging
Links: George Orwell’s 5 Rules of Effective Writing
PickTheBrain.com Ernest Hemingways’ Top 5 Tips for Writing Wel
lcopyblogger.com
5 Tips to Write Blog PostsAbout.com: Blogging
Chris Brogan’s Best Advice About BloggingChrisBrogan.com
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What’s next? Contact: Birgit Pauli-Haack, phone: 239-331-5878 Slideshow online
http://www.slideshare.net/bph Follow me on Twitter @bph
http://twitter.com/bph E-mail me w/ ideas and questions