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WordPress for Professionalswcc.philipingland.com

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WELCOME Tell Us About Yourself!

Name & About Yourself

What type of website are you using WordPress for?

Why are your expectations for the class?

Is this your first website?

What is next for your website?

WordPress for Professionals

wccnet.edu/ecd WordPress for Professionals

Philip Ingland

• WordPress - Design | Creative • Google Analytics Certified • Facebook Ads • Google Ad Words • SEO / SEA

Marketing coordinator at Eversight

Experience In• Digital Markting • Inbound Marketing • Email Marketing • Creative Marketing • Marketing Automation

Founder - Ingland Marketing

wcc.philipingland.com

philip@inglandmarketing.com

wccnet.edu/ecd

WHAT IS WORDPRESS

Content Management System (CMS)WIX

Shopify Joomla

Godaddy Magento

Squarespace

• Open Source • Free!! • Flexible • Customizable • Questions?????

WordPress for Professionals

wccnet.edu/ecd

Getting StartedWhat is a Domain Name?

• URL (www.YourDomain.com) • You pay for it • What is a Sub-Domain

Companies Siteground

BlueHost Godaddy

1&1 Hostgator

Liquid Web WP Engine

Buy Your Domain and Hosting Package • Choose a Company for Hosting • Pick a Domain Name • Choose a Package • Purchase • Install WordPress

WordPress for Professionals

wccnet.edu/ecd

CONSIDER THIS

What to Consider • Email’s • Size of Site • Domain Quantity

• Parked / Sub-Domain • Support (hours, whats included) • Easy Wordpress Install • How Long of a Contract • Compensation for Downtime

Companies Siteground

BlueHost Godaddy

1&1 Hostgator

Liquid Web WP Engine

WordPress for Professionals

wccnet.edu/ecd WordPress for Beginners

Why Have A Website

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SETTING GOALS

Before You Start Designing • Set Goals

• Customer Journey? • Customer final destination? • How many hours a week? • What are you measuring? • Your Resources?

WordPress for Professionals

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WHAT TYPE OF SITEDetermine Your Type of Site3 Different Types - How Do We Measure?

Information Site

Statics Site

E-Commerce

Traffic

Subscriptions

Sales

WordPress for Professionals

wccnet.edu/ecd

LETS START DESIGNING :)

Before You Even Start Working • Draw out your vision • How many pages will it be • What is being displayed on each page • How Do you want to present your work • What Functionality do you want • Is there something special you need

WordPress for Professionals

wccnet.edu/ecd WordPress for Beginners

WIRE FRAMING

CONTACTABOUT SHOPYOUR SHOP NAME CART

SHOP NAME/LOGO/PHOTO

add to cart add to cart add to cart

wccnet.edu/ecd WordPress for Beginners

YOUR TURN

CREATE EACH SITE FROM PREVIOUS SLIDE

Information SiteStatics Site E-Commerce

DRAW WIRE FRAME!

wccnet.edu/ecd WordPress for Beginners

PICK A THEME

What theme do I pick • Free In WordPress • Purchase Through Wordpress • Purchase From 3rd Party

Themes Avada

XTheme Theme Fusion

Enfold Bridge

BeTheme

Where to Buy ThemeForest Creative Live

Elegant Themes

wccnet.edu/ecd WordPress for Beginners

Static vs. Blog

You design your home page from scratch. Your

Blog posts appear on the page of your

choosing.

Static BlogThe home page of your

website is the “blog feed” and you will be

limited on design. This is not as common.