WordLift - Microdata for WordPress using the Interactive Knowledge Stack (IKS)
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Beyond the limits of languages IKS for WordPress Word Lift
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Transcript of WordLift - Microdata for WordPress using the Interactive Knowledge Stack (IKS)
Beyond the limits of languagesIKS for WordPress
WordLift
“WE’RE TRYING TO INFUSE THIS IDEA OF EMOTION INTO THE DECISION ENGINE”
stefan weitz // all things d
Director
Stefan Weitz
Theory iN
WHAT IS A LANGUAGE?
Theory iN
LANGUAGE
Symbolic, information is stored in the form of a code or symbol
Resides in the mind of people, NOT in words
Governed by rules - understanding rules help us understand one another
jerome brunerTheory iN
USER
THING(REFERENT)
WORD(SYMBOL)
ogden-richards
Theory iN
WHAT IS A LANGUAGE MADE OF?
1 2
3
2
4
Phonology“I did not object to
the object”
Syntax“R U at Home?”
Semantics “Panda Mating
Fails”
Pragmatism “Under the hood”
BEYOND THE LIMITS OF LANGUAGES
Pro
du
cti
vit
y o
f S
ea
rch
Amount of Data
PC Era
Web 1.0Web 2.0
Web 3.0
Web Emo
The Desktop
The World Wide Web
The Social Web
The Semantic Web
The Symbolic Web
Databases
Files & Folders
Keyword Search
Tagging
Natural Language
Search
SemanticSearch
Reasoning
SymbolicReasoning
SymbolicAugmentation
1980-1990
1990-2000
2000-2010
2010-2020
2020-2030
nova spivack
Theory iN
WHAT IS THE SEMANTIC WEB?
Theory iN
WEB 1.0
Site Name
Language
Linksin-textkeywords
1998Theory iN
WEB 3.0
2011
Theory iN
WEB 3.0
2011
Theory iN
WEB 3.0
2011
Field Terms
KeyConcepts
Companies &Organizations
PeopleRelationship
Events
Places
Semantic Domain
Theory iN
OUR CLIENT
Enel is the largest electricity company in Italy and Spain, the second largest listed utility in Europe by installed capacity an the largest private operator in Latin America.
23 COUNTRIES
4 CONTINENTS
81.156 PEOPLE
12 CULTURES
By y
our
Side
WHY SEMANTICS?
Empowering Online Presence1 Strengthening
the Semantic Domain2 “On-The-
Ground” Presence3 Open
DataSharing4
- SEO++- Users clustering - Integration with Social Graph (FB and Google)- Interlinking
- Creation of Topic-centric Information Silos- Semantic Design of digital environments- Creation and management of the Company Thesaurus- Leveraging SEM investments
- Implementing eParticipation tools- Aggregation and Data Curation of contents “relevant” fort the core business- Crisis management and Concept-base Social Media Monitoring - Focusing on Geo Social and Location Based Services (Google Maps, Bing Maps, Open Map and Augmented Reality gps-driven)
-Open Data Publishing of Corporate information (Web 3.0)
- Enabling Data Journalism as a new mean of enterprise communication
By y
our
Side
FROM TEXT TO DATA
Content Marketing
Entity extraction Editorial UI
Cross-Site Linking (under development)
Microdata Taggingfor Search Engines Optimization
1. WRITING
2. ANALYSIS
3. SEO++
Practice OUT
GRAZIE!
andrea volpini // InSideOut10david riccitelli // InSideOut10
CREDITS
Jerome Bruner, Psychologist - http://en.wikipedia.org/wiki/Jerome_Bruner
I.A. Richards, Rhetorician http://en.wikipedia.org/wiki/I._A._Richards
C.K. Ogden, Philosopher and outsider http://en.wikipedia.org/wiki/C._K._Ogden
Nova Spivack, Futurologist http://www.novaspivack.com/
Giacomo Balla, Italian Painter http://en.wikipedia.org/wiki/Giacomo_Balla
Franti!ek Kupka, Graphic Artist http://en.wikipedia.org/wiki/Franti%C5%A1ek_Kupka
Lucio Fontana, Painter and Sculptor http://en.wikipedia.org/wiki/Lucio_Fontana
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