WordCamp NY: Blogs and Making it Into the Big Leagues
-
Upload
aaron-brazell -
Category
Business
-
view
971 -
download
3
Transcript of WordCamp NY: Blogs and Making it Into the Big Leagues
![Page 1: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/1.jpg)
Blog Draft DayMaking it into the Big Leagues
Aaron Brazell :: Creative Commons Attribution-Non Commercial
![Page 2: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/2.jpg)
That’s cool, but why are you here?
![Page 3: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/3.jpg)
Challenges facing
Bloggers•Marketing•Message•Brand
![Page 4: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/4.jpg)
Marketing
![Page 5: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/5.jpg)
Social Media Marketing
Am I connecting with ACTUAL people?
![Page 6: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/6.jpg)
Technosailor.com Stats
8.68% are return visitors!!!
![Page 7: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/7.jpg)
Converting Drive-bys
• Evergreen
• Related Content
• Findability
![Page 8: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/8.jpg)
Converting Drive-bys (con’t)
• Remember that readers don’t care about you. They care about what you can give them.
• Use stats. Read stats. Understand stats.
• Give readers what they want
![Page 9: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/9.jpg)
Message
![Page 10: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/10.jpg)
Know Your AudienceAm I giving them what they are asking for in a consistent and expected way?
![Page 11: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/11.jpg)
Scoble’s Starfish Theory
![Page 12: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/12.jpg)
Brand
![Page 13: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/13.jpg)
Protecting BrandIs my brand controlled by me or my
fans, customers or readers?
![Page 14: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/14.jpg)
Knights of the Round Table
![Page 15: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/15.jpg)
Doug HaslamPersonal brand and professional
brand are intertwined. Any communications an employee
makes, whether on behalf of the company or not, affects the
company brand in ways small and large.
![Page 16: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/16.jpg)
Cathryn HrudickaA brand is more than an identity or logo. It is the sum total of how
you communicate in writing, design and graphics, audio,
video, print collateral, online, in your blog, everything.
![Page 17: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/17.jpg)
Marshall Kirkpatrick
The word brand has negative connotations for me, but let’s
pretend it doesn’t for the moment. If your brand is all based in the reality of your actions, then you
should have enough staff capable of acting that way and who are
actively engaged in social media.
![Page 18: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/18.jpg)
Marc OrchantI think that the key to brand
protection is earning the trust (or loyalty if you prefer) that can
only come from an established pattern of delivering on promises
made. These companies promote... me as an evangelist
![Page 19: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/19.jpg)
Brian SolisIn the era of social media,
companies have no choice but to relinquish control, somewhat, to those who choose to discuss it openly in public forums that
are... Actively contributing to the extensive influence enabled by
social media.
![Page 21: WordCamp NY: Blogs and Making it Into the Big Leagues](https://reader035.fdocuments.net/reader035/viewer/2022070315/55556ba0b4c9055f5f8b46a0/html5/thumbnails/21.jpg)
Credits
• Marketing Slide Picture by Dave Boudreau
• Brand Slide Picture by bawoodvie
• Doug Haslam photo by Nevon
• Cathryn Hrudicka and Marshall Kirkpatrick photos by Randy Stewart
• Marc Orchant and Brian Solis photos by Brian Solis
• All photos used under Creative Commons