Wood Visions, Berlin, 2001 Wood— the only renewable material ! by Ed Pepke Forest Products...

FAO Wood Visions, Berlin, 2001

Wood—the only renewable material !

by Ed Pepke

Forest Products Marketing Specialist

UNECE & FAO, Geneva


Topics of presentation

• Demand: European wood consumption trends and analysis

• Supply: Do we have enough wood to support growing consumption?

• Vision for increasing consumption• Discussion


Purpose of presentation

• To provide foundation for our conference

• To stimulate thinking and ideas

• To generate discussion


My challenge to you...

Although I will be presenting historical trends,

do not let the past limit your vision of the future.

In the words of Mr. Thomas Watson, Chairman of IBM in 1943, and a man of vision:


“I think there is a world market for maybe five

computers.”

--Mr. Thomas Watson,

Chairman of IBM, 1943

(at that time IBM was making punch-card calculators)


Forest products market segments

• Sawnwood

• Panels

• Roundwood

• Not included: pulp, paper or value-added products


UN Economic Commission for Europe region

• Europe (focus of this presentation)

• North America

• Commonwealth of Independent States (CIS)


Sawnwood consumption in Europe

0100002000030000400005000060000700008000090000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000 m

3

Coniferous sawnwood Non-Coniferous sawnwood


Sawnwood production & consumption--Europe

0

20000

40000

60000

80000

100000

120000

1000

m3

Consumption Production


Sawnwood production in N. America

0

20000

40000

60000

80000

100000

120000

140000

160000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

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1000 m

3



Sawnwood production in CIS

0

20000

40000

60000

80000

100000

120000

1967

1969

1971

1973

1975

1977

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1981

1983

1985

1987

1989

1991

1993

1995

1997

1000

m3

Coniferous Non-coniferous


Sawnwood exports -- Europe

05000

10000150002000025000300003500040000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000 m

3



Sawnwood exports -- N. America

0

10000

20000

30000

40000

50000

60000

1 4 7 10 13 16 19 22 25 28 31 34

1000

m3

Coniferous Non-coniferous


Sawnwood exports -- CIS

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

1964

1967

1970

1973

1976

1979

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1985

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1991

1994

1997

1000 m

3



Sawnwood imports -- Europe

0

5000

10000

15000

20000

25000

30000

35000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000 m

3



Sawnwood trade -- Europe

0

10000

20000

30000

40000

50000

1000

m3

Exports Imports


Panels consumption in Europe

0

5000

10000

15000

20000

25000

30000

35000

400001

96

4

19

66

19

68

19

70

19

72

19

74

19

76

19

78

19

80

19

82

19

84

19

86

19

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19

90

19

92

19

94

19

96

19

98

10

00

m3

Particle board Plywood Fibreboard


Panels production in N. America

0

5000

10000

15000

20000

25000

30000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000 m

3



Panels production in CIS

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000 m

3



Roundwood consumption in Europe

050000

100000150000200000250000300000350000

1000

m3

Industrial roundwood (wood in the rough)

Fuelwood, including wood for charcoal


Industrial roundwood consumption in Europe

0

50000

100000

150000

200000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000 m

3

Pulpwood (round & split) Other industrial roundwood

Sawlogs and veneer logs


Utilization of roundwood in Europe

0

50000100000

150000200000

250000300000

350000400000

450000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000

m3

equi

vale

nt

Wood pulp Saw nw ood Wood-based panels


Utilization of roundwood in N. America

0100000200000300000400000500000600000700000800000900000

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

1000

m3

equi

vale

nt

Wood pulp Sawnwood Wood-based panels


Utilization of roundwood in CIS

0

50000

100000

150000

200000

250000

300000

1964

1966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

1000

m3

equi

vale

nt

Wood pulp Sawnwood Wood-based panels


Forest resources in Europe

• Only 70% of the wood which grows is harvested

• Forests increase daily 1 million m3

• Forestland increases by 500,000 ha/year

Sources: State of the World’s Forests 2001; Global Forest Resources Assessment 2000; Temperate and Boreal Forest Resources Assessment 2000.


Forest resources: growing stock

010000200003000040000500006000070000

Europe(41)

NorthAmerica

CIS

Growing Stock

Net AnnualIncrementFellings

Mil

l ion

m3

Source: TBFRA 2000.


Forest resources: NAI vs. fellings

0

500

1000

Europe (41) N. America CIS

Net Annual Increment Fellings

Mil

l ion

m3

Source: TBFRA 2000.



Fellings as % of NAI

Europe-41 59

EU-15 64

Nordic countries 72

Baltic countries 50

Central & eastern Europe 56

Russia 16

North America 79

Source: TBFRA 2000.



Fellings as % of NAI

Russia 16

Poland 53

Germany 55

Austria 67

Sweden, Finland, United States 74-75

Portugal 85

Canada 94

Source: TBFRA 2000.


Forest resources summary

• Removals considerably below growth• Wide variance in utilisation rates of NAI • Growing stock increasing in Europe• Oversupply compared to demand for

wood• Increasing alternative demands on forests


Growing too much wood?

Not enough wood products demand?

What are the solutions?


Grow the wood markets.

• Guarantee that today’s wood products meet consumers’ needs

• Develop new products to meet evolving needs

• Develop new markets for wood products (substitute for non-renewable materials)


How can we grow the wood markets?

• Through coordinated, international promotion programs• For example, the FAO-ECE Forest Communicators

Network creates a positive image of the forest and forest industries sector by:– networking among members– identifying key common messages and concepts, and– promoting the building of PR capacity.


How can we grow the wood markets?

• Current network of 120 forest communicators from 29 countries of the UNECE region, representing both governments and the private sector.

• Participation open to all sharing common objectives.

• More information about activities at: http://www.unece.org/trade/timber/pr/pr.htm


My Wood Visions

• Increasing development of a wood culture in Europe, like that in the Nordic Countries, North America and Japan

• Internationally coordinated promotional programmes

• Forest and forest industry sector working together


Questions?

Discussion

Wood Visions, Berlin, 2001 Wood— the only renewable material ! by Ed Pepke Forest Products...

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