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WonkComms in the North

JRF, Mon 14 Oct 2013Richard Darlington, IPPR Head of News

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The pyramid of engagement

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What’s wrong with my pyramid of engagement?

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THE BIG GAP IS RIGHT HERE

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The [other] pyramid of engagement

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Video / animation / podcast

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All day / weekend festival

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Last week

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Digital isn’t really new

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But…

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I don’t sell advertising, I sell products

I don’t write press releases, I write stories

I don’t publish reports, I change minds

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DataViz is about what you take away

http://www.youtube.com/watch?v=H19WX9oP95Q 4mins 30 secs

4minshttp://www.policyexchange.org.uk/publications/category/item/privatising-the-banks-creating-a-new-generation-of-shareholders

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Design for both Bart & Lisa Simpson

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storytelling vs interactivitynarrative vs exploration

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For your eyes only? 4G vs MIXIT

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I know nothing about baseball2 mins 40 secs

http://www.nytimes.com/2010/07/04/magazine/04Rivera-t.html?_r=1&

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What has this got to do with me?

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Idea to changeBenefits to bricks

45 secshttp://www.youtube.com/watch?v=gCiGU-J8vxc&list=FLK8bnqASv4NQTSjGJh6awZw&index=8

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Congratulations, you’re nowHead of the Television Department

http://www.youtube.com/watch?v=5dmnkS0e7uo 2mims