women’s lifestyle portfolio m e d i a i n f o r m at i o n

who are future?Future plc is an international media group and

leading digital publisher, listed on the London Stock

Exchange (symbol: FUTR). Founded in 1985 with

one magazine, today we have operations in the

UK, US and Australia creating 200 special-interest

publications, apps, websites and events.

what we doFuture sells 2.2 million magazines each month; we

attract more than 45 million monthly unique visitors

to our websites; and we deliver over 100 digital

editions and bespoke apps on tablet. Future exports

or syndicates publications to 89 countries, making

us the UK’s number one exporter and licensor of

magazine content.

Future was named Consumer Digital Publisher of the

Year for the second year running at the Association

of Online Publishers Awards 2012.

Future is the world’s leading publisher of tablet

magazines for the iPad and iPhone, with over 70 titles

which have been downloaded over 20 million times.

The 2011 launch of Mollie Makes tapped

into a strong and growing trend for

contemporary handmade craft online.

It became Future’s fastest-growing title

ever. Our significant success with Mollie

Makes has now gone a step further with

the 2012 launch of The Simple Things,

which builds on our ability to target

an affluent female demographic. We

identified a real gap in the lifestyle

sector for women who want to embrace

a simpler way of life. Both titles are

international multimedia brands which

deliver in print, online and on the move.

women’s lifestyle portfolioFuture’s women’s lifestyle launches are evidence of our expertise in connecting with online communities and uncovering interesting new market opportunities. By using our online expertise and world-beating social media, we have launched innovative new products which are fresh and contemporary in design and editorial tone which really capture the current zeitgeist.

photograph: james lampard

Our market-leading and award-winning women’s lifestyle portfolio reaches passionate, high-value readers across a diverse range of media channels, from printed magazines to social media, websites and tablets.

Our readers and users love our brands because

of the hard work we put into satisfying their needs.

Whether they want an in-depth read, daily online

advice or a social networking community where

they can share photos and chat with like-minded

people, Future specialises in giving its readers the

best experience possible.

A pAssionAte engAged, femAleAudience…

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Fact FileFirst published: September 2012

Distribution: 65,000

Website: www.thesimplethings.com

the backgrounD The wave of hyper-consumerism that

propelled the U.S. economy into the first

years of the 21st century has passed.

Consumer spending patterns are

changing as part of a trend that has been

quietly gathering strength over the past

10 years. Say hello to a lifestyle more

focused on community, connection,

quality, and creativity. People are

returning to old-fashioned values to build

new lives of purpose and connection.

They also realise that how they spend

their money is a form of power, and are

moving from mindless consumption to

mindful consumption, increasingly taking

care to purchase goods and services

from sellers that meet their standards

and reflect their values..*

*Young and Rubicam’s BrandAsset ® Valuator:the world’s largest survey of consumer attitudes

the market• Active “spend shift movement” – people moving

from mindless consumption to mindful consumption

• Individuality – anti-mass production is a trend

• Demand for allotments is growing at 20% annually

• Vegetable seed sales booming – up 25%

• Half a million chicken-keepers in the UK – even Tesco sells coops!

• Organic vegetable box sales are seeing 30% annual growth

• Vintage/upcycling is all over the high street

• In the spirit of make do and mend there has been a 500% increase in sales of sewing machines

• Sales of home baking products are up 25% in the last 5 years

• The number of people enjoying walking in the country is up 22%

the branDFeaturing an inspiring blend of interiors, gardening,

cookery, lifestyle and craft, The Simple Things is

new multi-media lifestyle launch which fills a gap in

the market for a contemporary magazine appealing

to a new generation of young mindful consumers

keen to embrace a simpler way of life.

‘‘The Simple Things celebrates the things that matter most. It’s about

slowing down, enjoying what you have, making the most of where you live,

enjoying the company of friends and family and making simple food for

simple gatherings.’’

PhOTOgRAPh: jAmeS lAmPARd

Fact FileFirst published: May 2011

Readership: 66,537* Publisher statement

Website: www.molliemakes.com

*source Reader Survey Jan 2012

the backgRound Our research showed that out of 25

million British females over half had

participated in a craft activity in the last

12 months and that there was a strong

and growing trend for contemporary

handmade crafts. A generation of new

crafters were creating a whole new

aesthetic inspired by vintage, love of

all things handmade, and showing off

their individual style. They were crafting

socially in cafés and clubs, and sharing

their ideas globally, using the internet

as a giant poster. Mollie Makes was

launched as a completely new lifestyle

magazine for the generation who make

up the handmade revolution.

‘‘ Whatever we do, we’re living and loving handmade. We love to

make – handmade is more than just a hobby for us, it’s in everything we do. We’re forever on the lookout for

new inspiration ’’

the ReadeRship• Mollie Makes attracts a younger audience with

almost half its readers under 35

• They are also likely to work full time, own their own homes and have an above average household income of £41,000

• Our readers devote an average of 4 hours to the magazine; reading it principally for ideas and inspiration.

• Mollie Makes readers dedicate on average 9.5 hours per week to their hobby and half have attended workshops or courses

• Our readers really interact with Mollie Makes with 9 out of 10 visiting a company website and over half buying a product or service as a result of reading the magazine.

the bRandMollie Makes is a beautiful quirky lifestyle and

craft magazine that curates the best of craft

online with a look inside the homes of creative

crafters, tutorials on inspiring makers, round-ups

of the most covetable stash and tours of the crafty

capitals of the world.

Capitalise on our online expertise. Take your message online and reach thousands of new consumers with our websites.

Each of Future’s brands boasts its own website. Not only

can our websites serve any form of campaign, but we also

have a thriving social media presence and hugely popular,

innovative email newsletters, which can assist you in

delivering your messages effectively.

Online AdverTising Options include leaderboard, MPUs and buttons.

AdverTOriAls Tell the community about new products, special offers,

product availability or simply drive traffic to your site.

sOCiAl mediA OppOrTuniTiesWe recognise the importance of social media and have built

sizeable audiences across Facebook and Twitter. Our brands

also have healthy Pinterest and Flickr communities.

emAil newsleTTersWe produce two newsletters that reach highly engaged

consumers. Both newsletters feature opportunities for

promotional content.

digiTAl ediTiOnsThe popularity of tablet-based devices is revolutionising

magazine publishing and Future is leading the way with

interactive ipad editions of both Mollie Makes and

The Simple Things available from the iTunes store with

additional galleries, audio and video content.

Android versions will be coming in 2013.

onlineopportunitieswww.molliemakes.com www.thesimplethings.com

neW! our revolutionary digital magazine

launch

FACT FileFirst published: October 2012

website: www.molliemakes/gathered

The bACkgrOund Gathered by Mollie Makes is a

completely new magazine concept.

It’s digital only, available in over 150

countries and comes out every seven

days, delivering craft projects, features,

and buying advice to tablet-owning

creative individuals. Gathered by Mollie

Makes is tailored to tablet reading, with

inspiring interactive articles, photo

galleries, built-in video and integrated

social media. It is the ideal publication

for targeting stylish, keen crafters and

trendsetters. Although it’s only available

for the iPad initially, support for other

devices will follow in the future.

SponSorShip opportunitieSSponsoring a magazine section or a regular

element amplifies your sales message and

enables you to stand out from the crowd.

AdvertiSement feAtureSA highly effective way of increasing the impact

of your advertising, particularly if there’s a

complex brand story to communicate.

BeSpoke mArketing cAmpAignSAs one of the world’s leading content-creation

companies, Future is uniquely positioned to

help you create and execute campaigns. Our

team can provide everything from copy writing,

design and art direction to video production,

web design, development and app creation.

interActive ipAd AdvertSWe can create interactive advertising

experiences for the iPad editions of our

magazines, helping you achieve new levels

of audience engagement. With the ability to

employ video, interactive hotspots in display

adverts and clickable web links, we can help

you shape and deliver your message.

covermount tie-inSSponsoring a covermounted product is a great

way to reach a large audience. Not only will

your brand be associated with a desirable extra,

but promoted issues typically sell more copies,

letting you maximise exposure and generate

awareness at point of sale.

retAil Store excluSiveSWe offer readers added value in the form of a

gift when they purchase their magazine at one

of our selected retailers. It’s a great opportunity

to sample new product and clear stock.

SuBScription opportunitieSEarn commission by selling magazine

subscriptions on your website, offer discounts

to your customers or offer product as a

subscription gift.

innovative & creativeways to work with usLooking for something more bespoke? We’ve got plenty of experience

when it comes to helping brands make an impact. We have an expert team

of marketers and creative people who are focused on ensuring that our

clients are getting the most that our magazines and websites have to offer.

liberty fabric featured as ‘Wallpaper of the Week’ in Gathered by Mollie Makes.

The Mollie Makes 2013 calendar sponsored by dotty Brown.

Top: liberty fabric offered as a subscription gift in Mollie Makes.

Above: ‘Let’s get Hitched’, DIY Wedding Lookbook produced in association with online marketplace etsy.

Left: Covermounted notelets to promote the launch of ‘Granny Chic’ from kyle Books.

PHOTOGrAPH: CHANTELLE GrADY

advertise with us“Working with Mollie Makes has been an absolute pleasure. They are an inspirational, fun and very organised team to collaborate with and we hope we can continue our mutual love of Liberty print to create great things in the future.” Liberty, London

“We’re delighted to be working with The Simple Things. We love their innovative, fresh approach and it’s great to be involved with a brand whose outlook, values and philosophy are so clearly expressed, as well as being very much in tune with our own.” Inntravel

“Oxfam Fashion visits a lot of festivals over the summer and in 2012 we had the pleasure of working with the Mollie Makes team at Womad Festival. The team came up with easy to make customisation and craft guides and helped us over a three day period deliver craft workshops outside our Oxfam shop. Mollie Makes are a pleasure to work with and this year our shop made around £6000 more than 2011. We can’t wait to work with the team again!” Oxfam Fashion team

“I have so enjoyed working with the team at Mollie Makes and The Simple Things over the past six months. It’s great to find an advertising partner that values your brand as much as their own and who really work with you to maximise your advertising investment with them. We hope to be working with them more and more over the months and years to come.” Dotty Brown

LEADERBOARD £10 CPM*

MPU SPOT £8 CPM*

ADVERTORIAL + BUTTON POA

BUTTON POA

GEO TARGETING +£1 CPM

SITE SPEcIFIc +£1 CPM

*CPM=cost per 1000 impressions

728 x 90

300 x 100

300 x 100

300 x 100

300 x 100

300 x 250

Size 1insertion 3insertions 6insertions 13insertions

DPS £1,653 £1,503 £1,366 £1,242

Page £919 £835 £792 £720

Half £483 £438 £398 £364

Quarter £254 £230 £209 £190

Eighth £135 £121 £110 £101

Classifiedrates 6insertions 13insertions

MollieMakes 5.5x1 £54 £48

5.5x2 £93 £82

Size 1insertion 3insertions 6insertions 13insertions

DPS £1,724 £1,568 £1,427 £1,300

Page £948 £862 £785 £715

Half £496 £453 £414 £376

Quarter £260 £238 £218 £198

Eighth £136 £125 £115 £104

Classifiedrates 3insertions 6insertions 13insertions

TheSimpleThings 5x1 £64 £58 £49

5x2 £110 £98 £84

photograph: james lampard

ContaCt

advertising

Call: 01225 442244

Account Manager – The Simple Things

emelie davies

emelie.davies@futurenet.com

Senior Sales Executive – Mollie Makes

Kirsty Whelan

kirsty.whelan@futurenet.com

Senior Advertising Manager

Penny stokes

penny.stokes@futurenet.com

Sales Director

Clare Coleman-straw

clare.coleman-straw@futurenet.com

marKeting

Group Marketing Manager

Lyndsey mayhew

lyndsey.mayhew@futurenet.com

PubLishing

Group Publisher

Katherine raderecht

katherine.raderecht@futurenet.com

Future uK

London

2 Balcombe Street

London NW1 6NW

Bath

Beauford Court

30 Monmouth Street

Bath BA1 2BW

www.futureplc.com

Future us

San Francisco

4000 Shoreline Court

South San Francisco

CA 94080 USA

www.futureus.com

Future austraLia

Sydney

Suite 3, Level 10

100 Walker Street

North Sydney

NSW 2060, Australia

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