WOMEN’S WETSUITS, MEN’S WETSUITS & TRI SUITS HIGH … · Ranging from kids (wetsuits) through...

WOMEN’S WETSUITS, MEN’S WETSUITS & TRI SUITS HIGH QUALITY, HIGH PERFORMANCE

MD3-WK:2 | BUSINESS MODELS, STUDIOS, ESTIMATING, INVOICING AND BUDGET MANAGEMENT

GROWTH CAMPAIGN

RESOURCING BUDGET


BACKGROUND

At Yonda we strive to go further, providing women’s wetsuits, men’s wetsuits, tri suits and accessories that offer the highest in quality and performance; all delivered with exceptional

customer service from an enthusiastic team who really know your sport!

Yonda Sports is a young, vibrant company specialising in the design, creation and manufacture of pioneering products for athletes, swimmers and triathletes around the world. As active

participants in triathlons ourselves, we understand the importance of the right materials, features, fit and flexibility – and the role they play in enhancing your athletic comfort and performance.

We only develop tri suits and wetsuits with the ‘wow’ factor – kit that we love wearing ourselves. We’re extremely proud of our products, and also our partnership with Triathlon

Scotland and the use of our name by respected Olympic athletes.


MISSION& VALUES

We believe in more than just manufacturing. Our mission is to inform, educate, assist and support YOUR spirit of adventure in all things swimming, cycling and running.

The love of these sports unites us all to Go Further. Go longer. Go Yonda!


TARGETMARKET

SPORTS ENTHUSIASTS . TRIATHLETES SWIMMERS . CYCLISTS . RUNNERSYonda offer products to suit a wide demographic.

Ranging from kids (wetsuits) through to adult performance products.

Their ideal customer would be men or women wanting to enter in all the above sports (Triathlons) and finish competitively.

‘Triathlon has enjoyed significant growth in Britain since triathlon came to the country in 1983. In 2018 there were around 150,000 committed active racing triathletes in the UK (Triathlon Industry Association). Other people do triathlon as a ‘bucket list’ activity. Sport England believe that about

that 215,000 people in England did at least one triathlon in the last year (Triathlon, 2019)’.


OBJECTIVES

GROW SOCIAL MEDIA; AUDIENCE AND ENGAGEMENT

INCREASE ONLINE SALES


BRIEFPART 1 & 2

PART 2New promotional brochure featuring all the latest products.

And an update to the advert we currently run in the 220 Triathlon magazine.

PART 1To unify and update the Yonda branding across our marketing/advertising channels.

Starting with the 3 main product banners on the website. Our Facebook cover photo, ‘Our Story’ banner, and our YouTube cover image.


FOCUS

The team at Yonda loves what we do. But, feel we need an injection of creativity to reinvigorate our front-facing marketing.

Our images are becoming overused and everything is starting to look and feel dated.

It needs a ‘different’ approach. Something that will make us stand out above our competition. That extra-special ‘WOW’ factor!

We know the value in our products but feel we are not promoting them in the correct way to engage new customers.


DELIVERABLES

WEBSITEProduct banners x3

Wetsuits / Tri suits / Accessories

SOCIAL MEDIAFacebook cover photos x4

Facebook ‘Our Story’ banner x1

YouTube header banner x1

PRINTAdvert for 220 Triathlon magazine x1

Promotional brochure x1


TIMINGSOVER 3 STAGES

STAGE 1Consultation on site with full team - 1 day

(inc. design team & photographer, Yonda team)

Research. Current & historical - 1 day (inc. main competitors, and global leaders within this sector)

Concepts - 2 days (inc. brainstorming, sketching & initial idea generation)

Concept development - 2 days (inc. rounds of feedback and discussions)

TOTAL 6 DAYS



Planning at Yonda HQ - 1 day (inc. scheduling for images; location & products. Storyboarding)

Scouting at site locations - 1 days (inc. planning for shoot positions / equipment placement)

New stock images - 3 days (inc. location & product shots + selection & editing)

Design; Website banners - 1/2 day

Design; Social media banners - 1/2 day

Design & development; Advert - 2 days (inc. proofing and amends - max 3rounds)

Design & development; Promotional brochure - 10 days (inc. proofing, critique and amends - max 3rounds)

Testing - 1 day (inc. digital work checked across browsers/devices. Test prints

for colour as needed)

TOTAL 19 DAYS

STAGE 2



STAGE 3Launch/Publish - 1 day

(inc. digital work going live. Printed documents delivered ready to use. Advert sent to 220 magazine)

TOTAL 6 DAYS


SPECIFICATIONS DIGITAL

WEBSITEProduct banners x3

Wetsuits / Tri suits / Accessories

Spec: responsive banners

Desktop 1984 x 437px

Tablet 1350 x 437px

Mobile 981 x 437px

SOCIAL MEDIAFacebook cover photos x4

Spec: responsive banners

Desktop 820 x 360px

Mobile 740 x 360px

Facebook ‘Our Story’ banner x1

Spec: 1200 x 445 px

YouTube header banner x1

Spec: 2560 x 1440 px


SPECIFICATIONS PRINT

ADVERT 220 Triathlon magazine x1

Spec: Full Page

Trim: W 210mm x H 297mm Bleed: W 216mm x H 303mm (3mm all round)

Gutter Allowance: 5 mm

PDF Standard: PDF/X-1a:2001

Crop Marks: Required for ads with full bleed

BROCHURESpec: 210x210mm Long Edge

Perfect Bound Booklets

40pp (inc. cover)

Trim: W 210mm x H 210mm Bleed: W 216mm x H 216mm (3mm all round)

Gutter Allowance: 6 mm

Double Sided / 150gsm Silk

350gsm Silk Cover Soft-Touch Lamination front only

PDF Standard: PDF/X-1a:2001 (est. delivery 3-5 working days from artwork approval)


COSTINGS

Jamie Snarski | xxxx xxx xxx | [email protected] | www.jamiesnarski.com

THANK YOU

WOMEN’S WETSUITS, MEN’S WETSUITS & TRI SUITS HIGH … · Ranging from kids (wetsuits) through...

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