Woman: Dressing for Success - Why image is important
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Transcript of Woman: Dressing for Success - Why image is important
The Significance of Image
Prepared by Shauna M. HeathmanMackenzie Image Consulting
Dressing for Success
Mackenzie Image Consulting
Why does image matter?
You only have 30 seconds!
Poor personal appearance is #1 reason to reject interview applicant
55 opportunities to feel good or bad
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Barriers to a polished image
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Maintain your uniqueness
What message do you want to send to the public? Job Industry/Career Location Look through the eyes of your potential client, audience or potential
employer
“What is the message I want to be sending?”
“What is the perception I want other people to have of me?”
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Your three perception words
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Cutting-edge Organized TrustworthySolid Warm RationalCompetent Creative ApproachableAttractive Intelligent CasualCentered Original FormalArtistic Precise Free-spiritedElegant Friendly ResponsibleDependable Expressive AssertiveFun-loving Logical Authoritative
Using color effectively
Color is often the first thing people notice
Three easy “right” colors for your personal attributes Eye Color Lip Color Hair Color
Identifying your warm or cool undertones
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Selecting the “right” colors
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The psychological effects of color
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Gray:strong work
ethic,passive,
mature, efficient, wise, refined
Orange:
Attracts People, Fun, Energetic,
Extrovert, Adventurous
Yellow:Radiates Joy,
Attracts Attention, People
Oriented, Optimistic, Creates and
Emotional Lift
Violet:
Creative, Sensitive,
Mysterious, Self-confident
White: Clean,
Refined, Purity, Innocence,
Morality, Inspires Trust, Open to
Change
Red:Demands
Attention, Power, Confidence,
Energy, Courage, Attracts and
Excites
Brown:
Good Listener, Humble, Secure,
Supportive, Practical
Blue:Trustworthy, Dependable,
Calming, Approachable, Conservative,
Intelligent
Green: Calming, Stable, Down-to-earth,
Loyal, Hard-working,
Nurturing, Helpful
Building a core wardrobe
Analyze what you currently haveClothing mistakes – 50% waste:
A famous name brand item purely because of the logo An unusual color that coordinates with nothing or is the wrong color for
your personal coloring Fabric that is worn, stiff, itchy causing discomfort to the wearer Styles that are overly trendy That irresistible mark-down item that doesn’t quite fit … but is
rationalized by “I’ll lose a few pounds” A discount store purchases that is faded, shrunk or doesn’t quite lay
right A style that looked great on the mannequin but not for your body type
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The four rules of shopping
Rule 1: Love it or Leave it Would you pay full price for it?
Rule 2: Color first, style second It’s faster to spot color than a style
Rule 3: Cost per wear Initial cost / # of lifetime wearings = CPW
Rule 4: If it doesn’t fit, it isn’t for you Prepare ahead of time
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The 4 steps to success
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Does this piece complement my personality, enhance my body shape and flatter my features?
Will this piece go with three different things I already own?
Can I wear this piece to three different events?
Can this piece be worn three years stylishly?
Where to start
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Capsuling a core wardrobe
A capsule is a group of 6 to 12 garments selected to work together in multiple ways
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Pull your look together - accessories
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Accessories put the final touches on your outfits
Shoes
Neutral color shoes that match skirt/pant Basic pump with closed toe and heel 1 – 3” heel Invest in repairing
Hosiery Wear it! Sheer skin-toned or black
Last but not least - grooming
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Hair Appropriate for lifestyle and occupation
Skin Tailor a skin care regime for your skin type Clean, tone, exfoliate, moisturize
Make-up Always wear it! A natural look is easy to achieve Keep colors in mind
Questions?
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“One of the greatest moments in anybody's developing experience is when they no longer try to hide from themselves but determine
to get acquainted with themselves as they really are.”
- Norman Vincent Peale