WoM Ethics Slides
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Transcript of WoM Ethics Slides
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Word of Mouth MarketingA few slides on ethics
Willem Sodderland, Founder & CEO of Buzzer
![Page 2: WoM Ethics Slides](https://reader036.fdocuments.net/reader036/viewer/2022062319/5582f824d8b42a21168b4e88/html5/thumbnails/2.jpg)
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How to survive in the new marketing arena?
Ignore the new rules Take the first baby-steps jWalk with a
destination in mind
![Page 3: WoM Ethics Slides](https://reader036.fdocuments.net/reader036/viewer/2022062319/5582f824d8b42a21168b4e88/html5/thumbnails/3.jpg)
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You know what, let’s
![Page 4: WoM Ethics Slides](https://reader036.fdocuments.net/reader036/viewer/2022062319/5582f824d8b42a21168b4e88/html5/thumbnails/4.jpg)
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The iFake.
Actors in queueTMobile hires actors to stand in line for an iPhone shop.
![Page 5: WoM Ethics Slides](https://reader036.fdocuments.net/reader036/viewer/2022062319/5582f824d8b42a21168b4e88/html5/thumbnails/5.jpg)
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Guaranteed positive WoM: Get Rich Quick !
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I. Maginary, RSM MBA participant
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