Copyright © 2009 METRO Cash & Carry International GmbH Member of METRO Group

MCC BE

Makroshop.be : Makro binnen handbereik

Brussel, 20 Maart 2013

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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M M

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> 3.500 employees

turnover: € 1,2 bln (2012)

2 sales lines: - since 1970: Makro (6 classic stores) - since 2003: Metro (7 eco-stores)

member of Metro Group since 1998

M M

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Makro classic store

Net store surface : ca. 15 – 24.000 m²

Opening hours : Mo – Sai : 7.15h – 20.00h

Fri : 7.15h – 21.00h

50% Food – 50% Non Food

Personnel : 300 to 500

Inclusive restaurant – bakery – petrol station – drive-in

Mature stores (1970 - 1975)

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Net store surface : ca. 3 – 4000 m²

Opening hours : Mo – Fri : 6.30h – 20.00h

Sa : 6.30h – 18.00h

Metro Eco store

80% Food – 20% Non Food

Personnel : 50

No restaurant – bakery – petrol station – drive-in

Young stores (2003 - 2008)

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Multi-Channel ...

provides proximity

increases sales

widens customer interaction

combines shopping & informing

exposes branding

drives customer loyalty

uses advanced technology

... gives the Customer the choice

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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April 2011 – go live 1st version

Application

-> tailor made

-> sitecore & webservices

-> Hosting at Metro Group

Assortment

-> office

-> garden houses

-> availability in stores

Logistics

-> picking in the store

Delivery ways

-> pick-up in store

-> Kiala

Payment options

-> Ogone

-> Debit & Credit cards

Security

-> regular scanning + remediation

-> configure Ogone fraud module

Customer contact center

-> CRM in the shop

Advertizing

-> Makro Folder

-> Targeted mail

-> Link from www.Makro.be

-> SEO

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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September 2011 – changes

Application

-> guest sales

-> fulfilment party

Assortment

-> extension with NF

-> outlet

Logistics

-> separate stock at our LSP

-> Home delivery

Customer contact center

-> fulfilment party + internal

Advertizing

-> SEA

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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October-December 2012 – Revamp

Application

-> Ergonomy & eye-tracking

-> new look & feel

Assortment

-> further extension (core)

-> 2nd hand shop

Logistics

-> More focus on return handling

Payment options

-> Home banking & Private label

Advertizing

-> Optimize link with www.makro.be

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Future ?

Application

-> Mobile ?

-> Reservations

Assortment

-> further extension

Logistics

-> In-store picking for certain assortments

-> New flows

Advertizing

-> Focus on awareness

-> Social Media ?

Member of METRO Group METRO Cash & Carry International GmbH

MCC BE

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Thank you for your attention

Hope to see you soon

at

www.Makroshop.be

Peter de Jonghe

E-commerce Manager

makro Cash & Carry Belgium Member of METRO Group

Contact : Peter.de.Jonghe@Makro.be