WOC 2011 EXHIBITOR PROSPECTUS

WOC 2011: January 18-21; Seminars January 17-21Las Vegas Convention Center | Las Vegas, Nevada

DELIVERING PURCHASING POWER:

Accounting and Estimating Software

Admixtures

Aggregate

Cement

Cleaning Equipment & Supplies

Coatings

Color Pigments

Compressor, Pneumatic and Hydraulic Tools

Computer Hardware, Software and Peripherals

Concrete & Mortar

Construction Equipment and Supplies

Construction Vehicles

Construction Services

Crack Repair Materials

Curing Compounds and Equipment

Estimating and Bidding Software

Finishing/Texturing Tools, Formwork and Scaffolding

Forms

Logo Clothing Branding for Companies

Masonry Products

Molds

Promotional Products

Pumping Accessories

Pumps

Reinforcement Accessories and Tools

Safety Clothing

Safety Equipment

Saws

Scarifying Equipment

Screeds

Sealers

Stains

Stamping Tools

Testing Equipment, Materials and Services

Tools

Waterproofi ng and Damproofi ng Materials

Wireless Technology

The strength and focus of the industry’s fi rst and most important annual trade show for concrete and masonry professionals can make a world of difference for your business. With unique opportunities to make new sales, generate leads, broadcast your brand and do business with qualifi ed buyers, World of Concrete is where you belong.

Buyers at World of Concrete come with purchasing intent and money to spend. 52% of registered fi rms have annual contracts or projects valued at $500,000-$10 million +. 36% put the replacement value of their fi rm’s construction equipment, trucks, tools and accessories at $500,000-$10 million +.

Opportunities exist—and World of Concrete is where you’ll fi nd them. Be here to tap into new markets to grow/expand your business: Commercial Construction; Material Handling; Concrete Production; Decorative Concrete; Repair & Demolition; Concrete Surfaces & Hard-Scaping; Green Build and Information Technology.

January 18-21, 2011 • Seminars: January 17-21Las Vegas Convention Center • Las Vegas, Nevada

RESERVE YOUR EXHIBIT SPACE TODAYEmai l : exh ib i t@wor ldofconcre te .com

www.worldofconcrete.com

“ It’s important that our customers see us at World of Concrete. We come

here to launch new products and reach new buyers. In fact, every year

about 20% of our business is with new contacts.”Robert Mills

CIFA USA, Yorkville, WI

GEOGRAPHIC BREAKDOWN OF BUYERS:

SOUTH 10%

12% Canadian 9% International*WEST includes HI and AK

WEST* 25%

NORTHEAST 17%

27% specify products to be purchased

57% make or approve product purchases

41% recommend products to be purchased

MOUNTAIN/CENTRAL 48%

If you are a manufacturer or supplier of equipment, trucks, loaders, backhoes, aerial work platforms, mini excavators, cranes or other equipment used for material delivery, distribution, concrete placement and earth moving, this event is an essential part of your selling strategy.

Repair and demolition specialists come here to see a complete selection of equipment and products for commercial, industrial and residential concrete roads, slabs and other concrete structures.

This targeted marketplace attracts producers of ready-mix, precast, block, prestressed concrete and materials suppliers. Will they be buying from you? Only if you’re here.

1,650 Ready Mix Concrete Producer

761 Precast Concrete Producer

247 Prestressed Concrete Producer

390 Concrete Block Producer

600 Distributor

982 Materials Supplier*

(*Cement, aggregate, admixtures, reinforcing steel, prestressing strand)

Introduce your new technology to an audience that is eager to learn about cost, time, and money-savings effi ciencies. Packed with high-level decision makers looking for an edge, TFC is the ideal launching ground for your new developments.

556 Architectural

1,221 Engineering

1,091 Construction Management

798 Civil Structural

852 Design/Build

369 Developer

990 General Contracting

110 Government Facility Management

161 Mechanical/Electrical

Source: 2010 Registration

7,495 Concrete Contractor 4,247 General Building Contractor 2,812 Specialty Concrete Contractor 3,773 Repair and Demolition Contractor 1,469 Concrete Pumping Contractor 1,182 Public Works 2,460 Residential Construction 3,278 Commercial/Industrial Construction 1,858 Paving/Highway/Bridge Construction 1,886 Concrete Cutting 2,407 Decorative Concrete Contractor 651 Architectural/Engineering Firm

347 General Rental Center 542 Landscape Architect/Contractor 1,419 Other Heavy Construction 1,244 Foundations Contractor 574 Construction Management 2,777 Distributor 1,758 Concrete Coatings Applicator 602 Tilt-Up Concrete Contractor 403 Government Agency, Testing Lab, Educational

Institution

1,033 Masonry/Specialty Masonry Contractor

701 General Building Contractor

553 Masonry Repair Contractor

489 Masonry Craftsman/Bricklayer

743 Commercial/Industrial Construction

603 Residential Construction

303 Architectural/Design/Engineering Firm

209 Landscape Architect/Contractor

158 Construction Management

291 Brick/Block Producer

124 Government Agency, Testing Lab, Educational Instruction, Trade

347 General Rental Center

834 Distributor

233 Self-Retaining Wall Contractor

273 Thin Brick/Thin Stone Applicator

433 Restoration Contractor

A complete show-within-the-show, World of Masonry gives you a concentrated opportunity to reach masonry pros of all kinds, including commercial, residential, repair, and specialty contractors, brick and block producers, and more. Now located in the North Hall close to Masonry events in the Gold Lot with its own entrance.




World of Concrete delivers 55,000 concrete professionals—serious buyers and key decision-makers—from every segment of the industry.

Being where your industry gathers is smart business. For maximum visibility and effectiveness, targeted show segments bring steady traffi c and serious buyers your way.

▪ Trucks

▪ Skid Steer Loaders

▪ Forklifts

▪ Buggies

▪ Cranes

▪ Decorative Concrete

▪ Stamping

▪ Staining

▪ Power Saws

▪ Wall Saws

▪ Screeds

▪ Surface Preparation Equipment

▪ Walk-Behind Power Trowels

▪ Ride-On Power Trowels

▪ Compactors

▪ Vibrators

▪ Scarifi ers

▪ Batch Plants

▪ Mixers

▪ Hoists

▪ Boom Trucks

▪ Scaffolding Platforms

▪ Scrapers

▪ Grinders

▪ Vacuums

▪ Shot Blasters

▪ Pumps

▪ Waterproofi ng

▪ Sprayers

▪ Drilling And Demolition Tools

▪ And More…

Order a slab, wall, sandbox or custom prop

to demonstrate your products.

Get down to business in an interactive selling environment that’s second to none. Special featured areas give you an unmatched opportunity to build brand and showcase your products.




Known for innovation, World of Concrete attracts buyers who want to see what’s

new. Make sure your products and technology take center stage at the WOC Product Showcase, where attendees get a fi rst-hand look at this year’s latest industry products and technologies. Conveniently located in the registration lobby, WOC’s Product Showcase receives thousands of visitors throughout the show. Items are identifi ed with exhibitor and booth number, driving traffi c to your booth and expanding your brand exposure.

“Green” is the color of money. In the commercial construction industry, there’s no topic more

critical and timely. With its energy savings, increased worker productivity, positive public perception—and now strong governmental advocacy, it’s no wonder it’s estimated that the green building market will reach upwards of $140 billion in 2013. Use the GREENSITE display to showcase your new Green Products and Technologies.

Present your equipment and technology in action. World of Concrete’s high-energy, high-impact Outdoor Exhibits & Demo area lets your buyers test products under real job site conditions—giving them the knowledge they need to make educated purchasing decisions. Serious construction pros come here to see:

TPRODUCT SHSHOWCASE

This comprehensive marketplace is a proven vehicle for your masonry products, equipment and technology—a high-energy magnet for heavy hitters and top buyers. Held concurrently with the Mason Contractors Association of America’s annual convention, World of Masonry gives you a one-of-a-kind, value-loaded opportunity to do more business, add more sales and see more results. Features include:

In addition to holding its annual MCAA Convention

during World of Masonry, MCAA will partner with World of Concrete in the Educational

Program. Several popular MCAA sessions, such as the Foreman Development Course and the Masonry Quality Institute, will combine with exciting outdoor events and competitions, including the International Masonry Skills Challenge and the Fastest Trowel On the Block.




“ World of Concrete attracts decision makers. We’ve supplied

products to the industry for 20 years and this is the place

to meet with your customers, generate leads and get

exposure.”Charley Grady

Crafco Inc, Chandler, AZ

◾ An Interactive Marketplace. Get in on the action and let your customers try before they buy in the OUTDOOR EXHIBITS AREA.

◾ Masonry Construction’s Challenge. Outdoor Competitions draw huge crowds.

◾ Proven, Aggressive Marketing. A robust, highly effective promotional campaign attracts masonry professionals from around the world.

◾ Sponsorship Opportunities. Proven traffi c-maximizers, brand builders and lead generators to help you increase your profi tability.

No other event works harder to make it easy to do business. With the most aggressive marketing and promotional campaign in the industry, World of Concrete delivers serious, high-quality buyers that translate into onsite sales for you. Multi-faceted campaigns include:

◾ Multi-tiered direct mail—more than a million targeted impressions.

◾ Web Power! The WOC website, www.worldofconcrete.com, gets over 3 million page views per year, with over 10,000 non-U.S. page views monthly from our International attendees and delegations worldwide.

◾ Trade advertising blanketing the marketplace—80 leading publications, including Concrete Construction, The Concrete Producer, Masonry Construction, Concrete & Masonry Construction Products, and Public Works—more than 3 million impressions worldwide.

◾ Increased exposure to European, Latin American and Asian markets.

◾ Promotion of World of Concrete’s top-ranked Educational Program—attended by upwards of 8,000 serious buyers.

◾ Broadcast email blasts and website advertising.

◾ Cooperative marketing with our 20 co-sponsoring trade associations and three supporting organizations—direct and electronic campaigns.

American Concrete Institute; American Concrete Pavement Association; American Concrete Pumping Association; American Shotcrete Association; American Society of Concrete Contractors; Associated Construction Distributors International; Canadian Ready-Mixed Concrete Association; Concrete Foundations Association; Concrete Reinforcing Steel Institute; Concrete Sawing & Drilling Association; Interlocking Concrete Pavement Institute; International Concrete Repair Institute; International Grooving & Grinding Association; National Association of Waterproofi ng & Structural Repair Contractors; Portland Cement Association; Post-Tensioning Institute; Precast/Prestressed Concrete Institute; Tilt-Up Concrete Association; Wire Reinforcement Association

Expanded Shale, Clay & Slate Institute, Insulating Concrete Form Association, Fiber Reinforced Concrete Association

◾ Attendee Mailing List – Rental access for pre- and post-show promotions.

◾ HanleyWoodCONNECT – An online tool that helps you communicate with attendees before during and after the show. Search

registered attendees; send targeted emails featuring your new products; set appointments in advance; and more—it’s that easy! Complete your booth space contract to receive your complimentary allotment of e-mails and appointments, based on your booth size.

◾ Web Listing – Descriptive company listing on www.worldofconcrete.com.

◾ Buyer Invitations – Offer discounted pre-show Exhibits-Only admission to your customers and prospects.

◾ Press Relations – Free media lists, press conference space, new product publicity press kit distribution and staffed onsite Press Room.

◾ Exhibitor Service Manual Online – All the information you need to have a successful show.

◾ International Business Center – Services to assist international visitors to do business with U.S. manufacturers.

◾ Program & Exhibits Guide/Floor Plan – Complimentary company listing.

◾ Experienced Show Management – Your success is our top priority

Increase the visibility, credibility and brand awareness among your prime prospects with World of Concrete Sponsorship Opportunities. For details on traffi c-boosting packages, visit our website: www.worldofconcrete.com or email: [email protected].

Proven to be the most cost-effective way to gain multiple leads in the shortest amount of time, trade shows have the highest ROI of any marketing vehicle. Exhibit at the industry’s premier event and put this proven power to work for your business.

Source: Center for Exhibition Industry Research




WOC 2011 EXHIBITOR PROSPECTUS

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