WMO Workshop on Public Weather Services –

Publicity

David Hui

Macao, 18 April 2013

People only take action if they trust the warnings

Warnings

+ TRUST

Q: How to gain this trust when warnings are issued only occasionally?

Relevance + Visibility = Credibility

Build up credibility through education and outreach

Establish good connections with users

Assure on a daily basis integrity & readiness

Establish/ maintain scientific capabilities

Publicity Pamphlets

• Pamphlets on weather warnings– Meanings– Response actions

• Precautionary announcements included in warnings to advise response actions

• Low cost and detailed

Publicity Video

• 30 – 60 seconds video on weather warnings– With emphasis on respons

e actions

• Also for promoting new services

• Impressive, briefed, expensive

TV, the most popular channels to access weather information

Let’s exercise Let’s exercise again @ PWS again @ PWS

workshopworkshop

Group Exercise: Make your warning known in 1 minute

• From groups• Discuss and select one warning

system of your NHMS• Write a video script to publicize actions

to be taken when warning in force.• Keep it short and simple• Read it out, or present it in your own

way

Samplehttp://www.isd.gov.hk/eng/api_more.htm#o