RUNNING GROWTH FOR A 500M+ USER SOCIAL NETWORK

GEORGE LEEFORMER HEAD OF GROWTH, INSTAGRAM

CATHERINEBAILEY&ROBINPETRAVIC

HEATHCERAMICS

Leaderboard57 OR BUST!

Leaderboard57 OR BUST!

RODNEYWHITE ARTIST

Leaderboard57 OR BUST!

JOHN CMAXWELL AUTHOR

"CHANGE IS INEVITABLE.

GROWTH IS OPTIONAL."

THE LAWS OF GROWTH

INTENTIONALITYAWARENESSCONSISTENCY

LAW OF INTENTIONALITYGrowth doesn't happen on its own

INTENTIONALITYDon't grow until you have product market fit or can scale

Have your Head of Growth report to the CEO

Set a goal, but focus on your audience

INTENTIONALITYDon't grow until you have product market fit or can scale

Have your Head of Growth report to the CEO

Set a goal, but focus on your audience

USE YOUR PRODUCT...BUT NOT

REALLY

USED YOUR PRODUCT

...AND STOPPED

ARE NEW TO YOUR

PRODUCT

NEVER USED YOURPRODUCT

LAW OF AWARENESSYou must know yourself to grow yourself

AWARENESSHave counter metrics

Fix forward

Be quantitative AND qualitative

TRIVIA TIME!Which country has the lowest number of faces per photo?

Who is the most followed person on Instagram?

Which major country has more Instagram users than Facebook users?

Why are there disproportionately more men than women on Instagram in the Middle East?

LAW OF CONSISTENCYMotivation gets you going, discipline keeps you growing

CONSISTENCYThe psychology of roadmap frequency

Roadmaps beget roadmaps

Keep calm and carry on

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THANK YOU