[WMD 2015] 500 Startups >> Susan Su, "MUST. OPEN. NOW: 8 Psychological Triggers to Hypnotize Users &...
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Transcript of [WMD 2015] 500 Startups >> Susan Su, "MUST. OPEN. NOW: 8 Psychological Triggers to Hypnotize Users &...
8 PSYCHOLOGICAL TRIGGERS
TO HYPNOTIZE USERS
AND HACK EMAIL OPEN RATES
@susanfsu
#emailmarketing
#wmd
#500distro
ABOUT SUSAN
EMAIL =
Email is the highest ROI channel there is
● no display algorithms to ‘game’
● highly trackable -- even 1:1 emails
● 4 billlllllion accounts worldwide
● 25% of these are BUSINESS accounts
Susan Su
@susanfsu
REALITY CHECK
Susan Su
@susanfsu
1. RECIPROCITY
Susan Su
@susanfsu
2. COMMITMENT
+
CONSISTENCY
Susan Su
@susanfsu
3. SOCIAL
PROOF
Susan Su
@susanfsu
4. LIKING
Susan Su
@susanfsu
5. AUTHORITY
Susan Su
@susanfsu
6. SCARCITY
Susan Su
@susanfsu
7. FEARS
& ASPIRATIONS
7 Biggest Time Wasters for Social Media Marketers – Is this you?
vs.
7 Ways to Save More Time and Be a Superstar Social Media Marketer
Susan Su
@susanfsu
SNOOZE
BUTTON
CHECKLIST
1. Subject line -- psychological trigger
2. Preview text -- “bonus subject line”
3. Mobile FIRST
4. CTA -- ONE destination, multiple appearances
5. TEST: -CTA: language, size, color, commitment
level-
-images / no images-
-layout & length-
-show prices vs. not-
-simple vs complex-
-send time / day-
-personalization-
-“From” name-