Mastery: Personal Development & Leadership

Charles Brown

Week Four Mastery Journal Timeline

It has been a dream of mine to work in film and television as well as being a part

of a sports organization or sports network. After 25 years of restaurant management and

ownership I decided to finally pursue these dreams. My first step in my Mastery Journey

was to achieve my Bachelors Degree in Digital Cinematography. Now that I have

accomplished that goal I am on my next step, to become a Master in my field of choice. I

am doing this by pursuing my Masters Degree in Entertainment Business Sports

Management. At the time of this paper I am approaching the end of my first course,

Mastery Development and Leadership, and have eleven more courses to go to assist me

in becoming a master in the entertainment business. The following are the courses I will

be taking and what I plan to gain from them as well as resources that will assist me in

accomplishing my goals related to each course:

1) Mastery Development & Leadership - This coursed is already helping me along my

way in my Mastery Journey. I am able to realize that I am pursuing my field that I

feel most drawn to and am learning the necessary skills to be me in the position to

attain employment in my chosen field after graduation. A great resource is Robert

Greenes YouTube Video Mastery, Talks at Google,

https://youtu.be/J4v_34RRCeE.

2) Executive Leadership. This course will be able to help me improve my leadership

skills that I have attained in my 25 years of restaurant management and ownerships. I

will be able to not only manage my self I will be able to be a successful leader in my

field and build strong teams to create the productions I want to be a part of. Here is a

link to a great Linda.com course, Executive Leadership Fundamentals with John

Ullmen, http://www.lynda.com/Business-Skills-tutorials/Executive-Leadership-

Fundamentals/167027-2.html.

3) Project and Team Management. Utilizing my leadership skills I will be able to

utilize the information from this course and enhance my ability to manage the pre-

production, day of production, and post production of the sporting events that I want

to be a part of. There is a great Journal that can be found in the Full Sail Library that

relates directly with this topic in my field of choice, Sports Entertainment. The

journal is from author Newman, Joshua Sport without Management. Journal of

Sport Management. Nov2014, Vol. 28 Issue 6, p603-615. 13p.

4) Business Storytelling and Brand Development. Just like other entertainment fields,

it is important to be able to express the brand of productions I will be working on. I

must be able to still capture the viewers interest to stay tuned in during the entire

production. This course will help me strengthen these skills. Even though I am

relatively familiar with the Brand Development process and I am a good Storyteller I

have never looked at storytelling in a business sense. Here is a great linda.com link

for a course that discusses exactly this. Business Storytelling with C.C. Chapman,

http://www.lynda.com/Business-Skills-tutorials/Business-Storytelling-CC-

Chapman/148760-

2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Business%2BStorytelling%2Band%2

BBrand%2BDevelopment%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:

2.

5) Entertainment Business Finance. Just like I have to manage the day-to-day

operations of a restaurant and manage all levels of costs, sports productions are not

any different. You must be a great line producer to be able to put on a profitable

production. This course will lay out the fine details that are needed in doing so.

Since I am looking into the field of Entertainment Business with a Sports Track I

found a Scholarly Journal in the Full Sail Library that relates to this course and to my

specific field Sports Finance and Management: Real Estate, Entertainment, and the

Remaking of the Business (1st Ed). Author: Rees Jason D. Source: Journal of Sport

Management. Jan2013, Vol. 27 Issue 1, p84-85.2p.

6) Negotiation and Deal-Making. TV and Sponsor ship deals are a huge part of sports

productions at all levels, college and pro as well as even at the high school level. To

be able to negotiate and make profitable deals is very important in being able to

consistently land great sports programs for TV productions. To first understand

negotiation here is a good place to start. Negotiation Fundamentals a Linda.com

course, http://www.lynda.com/Business-Skills-tutorials/Negotiation-

Fundamentals/101504-2.html.

7) Sports Management and Operations. You must be well versed in sports

management and operations if you are to produce sporting events on TV. Knowing

the rules, time frame, and what makes for a great sporting event is very important.

Utilizing the Full Sail Library I found a great lecture given by three Professional

Baseball General Managers that speak about the basics of Sports Management,

https://youtu.be/wbqzMbEXflk.

8) Legal Issues in Sports. With the great amounts of money and viewers in sports there

are wide range of legal issues that must be understood before any production can

begin. This course will give me an understanding of the necessary legal issues that

are mandatory in creating great sport productions. Here is a great journal on this

subject, AMERICAN NEEDLE, INC. V. NATIONAL FOOTBALL LEAGUE: JUSTICE

STEVENS' LAST TWINKLING OF AN EYE.

Author: Kaso-Howard, Katherine.

Source: Loyola of Los Angeles Law Review. 2011, Vol. 44 Issue 3, p1163-1178.

16p.

9) Sports Marketing and Sponsorship Sales. Marketing is a huge part of any sporting

event and understanding what and whatnot to do is very important. Learning the ins

and out of sports marketing and sponsorship gives the producer a necessary edge in

the industry. There is a very interesting case study I found in searching through the

Full Sail Library System, Branding the Rodeo: A Case Study of Tobacco Sports

Sponsorship.

Authors: Ling, Pamela M.

Haber, Lawrence A.

Wedl, Stefani

Source: American Journal of Public Health. Jan2010, Vol. 100 Issue 1, p32-42. 10p.

10) Digital Marketing. With some many devices available to view and market sporting

events and sports teams this is a great arsenal to have to be successful in sports

production. This class will lay out the ways of being successful in this medium.

Linda.com, The digital marketing landscape, from: Online Marketing

Fundamentals with Brad Batesole, is a great course on this subject.

http://www.lynda.com/Analytics-tutorials/digital-marketing-

landscape/188429/367616-4.html.

11) Business Plan Development. To be able to brand yourself in this field is very

important, considering how competitive it is in gaining employment. Being able to

showcase a great business plan to market yourself will give you a needed edge. This

course will prepare me in successfully completing a business plan. Here is a great

Linda.com link for Nine Steps in Developing a Business Plan,

http://www.lynda.com/Business-Skills-tutorials/Nine-steps-developing-business-

plan/115426/136618-4.html.

12) Final Project Business Plan. I will be able to actually complete a successful

business plan, which will give me an edge as I introduce myself into the sports

industry. I found a great course on Linda.com to utilize for this class and my

understanding of writing a great business plan. Creating a Business Plan with Mike

Figliuolo.

http://www.lynda.com/Business-Business-Skills-tutorials/Creating-Business-

Plan/373107-

2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:Business%2BPlan%2BDevelop

ment%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2

List of Leaders in the Entertainment Business to Interview:

1. Laura Garcia: Producer, Director, Writer Laura.garcia@gmail.com

2. Tammy Dickerson: Director tgdickersonphr@gmail.com, 843-616-1410

3. Kathleen Carrier: Film Production katiacpeff@yahoo.com

4. Joe Overholser: Video Producer joeproductions@gmail.com

5. Theresa Adams: Owner/Founder at Power Media SC, LLC; Southern Living

Magazine Advertising Representative adamsmedia1@gmail.com,

803-446-7286

6. David (Lujan) Quintana: CEO at Quantum Storm Pictures, Screen Writer,

Director arqweld@gmail.com

With Seattle be a good sports town already with 3 professional mens teams and 1 womans as well as the NW Division For Fox Sports and Root Sports Networks I intend to utilize my talents and course study to gain entrance into the world of sports and sports broadcasting. Additionally it may be around the same time I am scheduled to graduate that Seattle will again have a professional Basketball Team as well as a professional Hockey team. These new sports will provide the perfect opportunity for me to land a good career. With my current work schedule and commitments in supporting my family I will need to wait until I am closer to graduating before I can start seeking full time employment. In the meant time I will try and take advantage of the vast production companies and current professional teams to try to get my feet wet in the industry. There are always intern positions as

well as special events that I can try to get involved with on my current days off. After the sixth class, Negotiation and Deal-Making, I believe I will be mentally prepared for any challenge and opportunity I can be fortunate to work on. And the classes afterwards will simply make my knowledge and understanding of the industry even stronger as complete every new course. Along the way I will be able to keep up with individuals and organizations in this market and keep it logged in my PLN that I have created. This will give me a great resource to see upcoming events and opportunities to get involved with as well as keeping up with trends in the Sports Entertainment Field. I havent been able to connect just yet with anyone out here that is attending Full Sail University but I am searching for people with the same interests or related fields to get involved with on a weekly and or monthly basis. I have reached out to some Full Sail Graduates and have been creating a network of people that will hopefully evolve in us working together some day.