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WiZE Mobile Sdn Bhd

Business Development Strategy

Maha

WiZE Mobile Business Development Strategy Content

Objectives

Missions

Services

Trend

WiZE Mobile Overview

Malaysia ISP Overview

Business Development Market Analysis Summary

Business Development Strategy

WiZE Grants, Funds Strategy

2010/2011 Business Development Road Map

2010/2011 Business Development Gantt Chart

Timeline

WiZE Mobile Road Map

Marketing Campaign

Sales Dept- Sales Strategy

Strategy & Implementation Summary

WiZE Mobile Channel Listing

Sales- ROI’s

Sales Scenario

Guide to WiZE Mobile

End ……………………………………………………………….

Objectives

To offers high-tech service providers a reliable, high-quality alternative to in-house

resources for business development, market development, and channel development on

an international scale.

Industry

Internet, Computer

software

Social network

service

Mobile social

network service,

micro-blogging

MPEG-4

Video

hosting

service

Area Served

Worldwide

Worldwide

Worldwide

Worldwide

Revenue

Banner ads, referral

marketing ▲

21.796 billion USD

(2008)

Banner ads,

Referral

Marketing ▲

300 million

USD (2008

est.)

Banner ads,

referral marketing

▲ $400,000 Q3

(2009)

Google

AdSense

Launched

September 4, 1998

February 2004

2006

February

2005

Website

google.com

facebook.com

twitter.com

youtube.com

Mission

As public awareness increases and the number of viewers grow, mobyleTV shall

increases its content thus encouraging local production houses to develop more mobile

based content programmed.

Industry

Mobile Broadcasting Station

Mobile Content Hosting Service

Area Served

Malaysia

Revenue

Banner ads, referral marketing, Airtime

Launched

1st Jan 2010

Website

mobileTv.my

phone.mobiletv.my

Services

Under this model, mobyleTV administers the enterprise, including overall brand

management (i.e., establishing and promoting a strong identity among cable operators

and consumers as a unique and valuable television network), affiliate sales, trade

marketing, advertising sales, technical distribution and back-office support

MobileTv Streaming Services

MobileTv Streaming Services

Valuation of Content

BREAKING NEWS

TOUR STATION

AMUSE STATION

SWEAT STATION

E-EYEQ

XCHG STATION

Area Served

1. Malaysia

2. Worldwide

Revenue (1)

Banner ads, referral marketing

Revenue (2)

Content Broadcasting Rights

Advantage

Live Streaming via mobile

MobileTv Trend/Tracks

INDEPENDENT MOBILE B ORDER CAST

STATION

WIZE MobileTv Overview

WiZE Mobile TV solution currently runs totally via IP accessible via local

WIFI or 3G (Data Charges Apply)

System Requirement

Streaming = 250 Kbps/

Device Requirement = Flash Lite 3

Malaysia ISP Overview Monthly Rates

Broadband

Service Type Subscribers Home Biz

TMnet Streamyx

Wired 500,000[ref]

RM20 - RM188 RM418-

RM1188

Jaring

Broadband

Wired/Wireless

Wired/Wireless 270,000[ref]

RM79-RM99 RM139-

RM199

Time Broadband

Various 1,300 [ref]

RM69-RM299 RM238-

RM1199

Airzed WiMax

Wireless 100 -/+[ref]

RM188-RM288 RM288-

RM468

DiGi Mobile

Broadband

Wireless Unavailable RM99 - RM149 RM99 -

RM149

Nasion 1

Wireless

Broadband

Wireless 300 + [ref]

RM80-RM88 RM800-

RM6600

Maxis Wireless

Broadband

Wirelesss Unavailable RM79-RM199 RM199

Maxis 3G

3G Unavailable RM120-RM149 RM120-

RM149

Celcom 3G

3G Unavailable RM99-RM120 RM99-RM120

Smart Ku-Band

Satellite Unavailable RM150-RM888

RM350-

RM888

Smart C-Band

Satellite Unavailable - RM998-RM???

EB Technologies

MyWave24

Radio/Wireless Unavailable RM30-

RM100

RM30-

RM100

EB Technologies

Residential /

Commercial

Wireless/Wired 1000+ [ref]

RM18-

RM99

(No longer accepting new

signups)

RM128-

RM1288

PenangFon

Wired Unavailable RM60

RM150-

RM900

AtlasOne

Wireless Unavailable RM90 RM390

MyKris

Wireless Unavailable RM48-

RM88 Unavailable

ZapZone

Wireless Unavailable RM40 RM40

GoLightSpeed

Wireless Unavailable RM40-

RM85

RM150-

RM250

IM Wirefree

Broadband

Wireless Unavailable RM75 RM75

Internet Usage and Population Growth:

YEAR Users Population % Pen. Usage Source

2000 3,700,000 24,645,600 15.0 % ITU

2005 10,040,000 26,500,699 37.9 % C.I.Almanac

2006 11,016,000 28,294,120 38.9 % ITU

2007 13,528,200 28,294,120 47.8 % MCMC

2008 15,868,000 25,274,133 62.8 % MCMC

Business Development Market Analysis Summary

“ONE BILLION PHONES READY FOR GREAT SERVICES”

Strategy- 1Malaysia MobileTv.my

What should we do what should we have?

RTM award letter

Register Intellectual Property

Advertising -mobileTv Brand in

Schools, Hot-Spots, Airports,

Train/LRT, Hotels, Ministry,

Hospitals, Property.

MCMC Collaboration

R&D on Devices

Content Strategy

R&D on Quality of Service

Attention on Virus Attack

Accurate Information’s-

1Malaysia MobileTv.my

Download portal

Own mobileTv programs

Online Traffic Report

Own Radio Programs

TV/Radio content provider

WiZE Hand Phone

Quality of Service

Quality of voice

Best SERVICE/platform provider

WiZE Grants, Funds Strategy

Ministry of Science, Technology & Innovation (MOSTI)

Science Fund

Demonstrator Application Grant Scheme

eContent Fund

Commercialization Grant – Seed Fund

Commercialisation Grants – R&D Matching Funds

Commercialisation Grants – International Business Development Matching Funds

Multimedia Development Corporation (MDeC)

R&D Grant Scheme

IP Grant Scheme

Pre-seed Fund (Content Strategy)

Technopreneur Pre-Seed Fund Programme

MSC Malaysia's Multimedia Development Corporation (MDeC)

ICONapps

Malaysia External Trade Development Corporation (MATRADE)

Brand Promotion Grant

Market Development Grant

Malaysian Technology Development Corporation (MTDC)

Technology Acquisitions Fund

Perbadanan Pembangunan Industri Kecil dan Sederhana (SMIDEC)

Matching Grant for Business start-ups

Matching Grant for Product & Process Improvement

2010/2011 Business Development Road Map

Business Development Sales Department A&P Department Marketing Department

Identify new

business trends

WiZE ICT -

Online Tuitions

Traveling for

feedback &

marketing

purpose

Survey

Sales kit Model

Case study- Sales

territories

Analyze Sales

Statistics

Gov sales

University/Colleges

sales

Corporate sales

Direct sales

Potential market

Internet

advertising

Road Show

Parties on Product

launching

Purchase

incentives

Website

Direct mail

TV

Radio

Exhibition

Newspaper

In store display

Special event

Sponsorship

Traveling all state

for marketing

purpose

Telemarketing

Set Trend

Identify potential

market

Pricing strategy

Brand Awareness

WiZE Newsletter

Traveling all state

for marketing

purpose

Achieve Global

Top 100 Brand

2010/2011 Business Development Gantt chart –

Strategy-

1Malaysia Vision- MobileTv.my

Accurate information & entertainment on your

mobile.

1

st Qtr 2010 (Jan-Mar2010)

MCMC –Trial System

MSC Application

WiZE Product Testing

Market Analysis

Market Survey

Soft A&P

Launching

Regional WiZE Database Registration

Training/Product Knowledge

JV Partnership- RTM, Astro, Overseas Content Providers, Espn mobile, Hitz.Fm,

Airasia, TheStar, Edge, Karyawan, FDAM, Government Agency,

Colleges/university, Corporate Agency

2nd

Qtr 2010 (April-Jun2010)

Market Awareness

Mou-partnership with potential market

Formulate sales strategy

Sales

2010/2011 Business Development Gantt chart –

3rd

Qtr 2010 (July-Sept2010)

Product Awareness

Launching on WIZE Series

Local exhibition- Content service provider

Overseas exhibition- Content service provider

4rd

Qtr 2010 (Oct-Dec2010)

A&P Programs

Inhouse Training-product knowledge

Product Awareness

Service provider (content & solution to other country)

Sales target Achieve

TIMELINE In the first week of January, 2010, WIZE MOBYLE will launch the 2.0 or ―BETA‖

version of the site:

We have recruited the necessary production, advertising, editorial and

technical staff to create a strong Online Presence

Editor’s Weblog interacts with the community of registered Audience and

Production Correspondents

We offer free WIZE MOBYLE TV viewing as an introductory strategy

Production Correspondents may post a programmers on the site at no charge

as an introductory strategy

BETA launch includes the Forum and the Polls

We have built on-site display advertising and are featuring Google ads, at

least at the

Outset WIZE MOBYLE is ready to move forward to its second development

phase, for which it will require further equity investments.

WiZE Mobile Road Map

Marketing Campaign

Awareness Campaign Nationwide

Objective – Target Audience/membership = 3million WiZE membership Database

(+- 1.2 Million RTM Users)

Campaign (by state) = KL & SEL – 1.5 Million

PNG, KDH, KLN - 500 K

TRRG, PERAK

SBH, SRWK - 100 K

JHR, SRM,MLK - 900 K

(+- 1.2 Million RTM Users)

Marketing Objective = + 100 000 Viewers Daily

- 400 000 Viewers Daily

Marketing Strategy = A&P campaign to cater 5000 view

Simultaneously

= A&P Program = 400 000 Viewers Daily

Campaign

Marketing Strategy = User Friendly Downloads with mobiletv

LOGO on Devices

= Road Cruisers to GOV agency,

Colleges/University, Corporate & Concerts

Strategy - Product Branding & JV with Potential Brands

Weakness - Virus Attack

Opportunity - LIVE Streaming via mobile

Trends - mobiletv trend

Marketing Campaign

Awareness Campaign Nationwide

Target - 01/01/11 = 400 000 viewers Daily

A&P - Government Agency

- Colleges/University

- Corporate Agency

- Competition/Concerts

1. Government Agency

Eg…MPSJ, MPPJ, DBKL, PLUS, Tourism Malaysia, JPJ, POLIS…….

Org.my

Local municipal

Strategy

CCTV Access

Rebranding Local Bus stop

LRT/Train

Weakness

Collaboration Issue

Opportunity

Reduce Crime/ Traffic

Overview/Additional information to public

Increase Dept performance

Trend/Tracks

Increase K.P.I

2. Corporate Agency

E.g.….Airasia, MAS, Berjaya, Genting, Petronas,……….

Strategy

A&P Budget

Interactive Marketing via mobileTv

Opportunity

Proximity Marketing

Spread corporate massage

Trend/Tracks

Leverage additional revenue from existing customers

Increase the amount of time a user spends in your venue

Encourage user to visit more frequently

Attract new customer

3. Colleges/University

E.g.….UM, UITM, USKM, Sunway College, Multimedia Colleges (Local &

International)

Strategy

Content strategy

CJ

Students and faculty from a large, intelligent internet user base

Opportunity Enable student and teachers alike to surf, research, and communicate

Showcase student artwork

Trends/Tracks

The increased use of the Internet and multimedia applications is motivating

educational institutions to deploy higher capacity, reliable network connections

without incurring significantly higher costs

4. Competition/Concerts

E.g.….Metallica, LinKin Park,……

Strategy

Increase mobileTv Audience/Database

Weakness

Sponsors

Dept Budget

Opportunity

Increase Awareness

Trend/Tracks

Dept K.P.I

Achieve sales Target

5. Medical/Healthcare Industry

E.g.….KPJ Healthcare, Private Medical Center, Hospitals

Strategy

Encompasses many entities providing medical services including hospitals, urgent

care and medical centers, laboratories, pharmacies, MRI facilities, and doctor’s

offices. Providing medical care has evolved into an information-intensive process

requiring access to shared information

Weakness

With healthcare cost containment measures in place around the world, average

wait times in hospitals has increased dramatically.

Opportunity

can be used to drive targeted advertising, stream videos,

Trend/Tracks

For Telemedicine, Doctors can use the system to videoconference and consult

with colleagues interactively

Gain an additional revenue source in the process.

6. Shopping Mall Industry

E.g.…..Sunway Pyramid, One Utama, Mid Valley)

Strategy

A typical upscale mall can attract millions of visitors each year.

Weakness

Retailers within the mall have a business and personal need for high-speed

internet access.

Opportunity

Shoppers can find out in real time the promotions and deals offered by the various

tenants in the shopping mall

Trend/Tracks

Shopping malls can push advertisements

7. Hotel Industry

E.g….Sunway Hotel, Mines Hotel, Summit Hotel, Crown Princess

Strategy

Hotels have long been the playground for business.

Weakness

Hotels are continually looking for ways to meet and exceed the needs of their

guests, and increasing their work productivity is an important part of creating an

ideal guest experience.

Trend/Tracks

Target Marketing: All users submit their email address. Targeted promotions and

username for mobileTv access

8. Health & Fitness Clubs Industry

E.g …...Fitness First, California Fitness

Strategy

Now, your health and fitness business can strengthen customer relationships to

improve member retention, and greatly improve your chances of attracting

qualified, new members.

Opportunity

After a tough workout, checking in with the office, looking up your stock prices

or browsing the web with a hotspot and some fresh juice is essential. Now your

clients can unwind and still stay connected to the world.

9. Trade Shows and Conventions Industry

E.g…..KLCC, PWTC

Strategy

The need to stay connected is critical to increasing the productivity and

effectiveness of the mobile professionals in today’s business environment.

Weakness

The increased mobility of today’s workforce creates a lot of dead time outside the

office—sitting at the airport, staying at a hotel or having a cup of coffee in

between meetings.

Trend/Tracks

Sell advertising space on each portal page for additional revenue

Sales Dept

Sales Strategy

CSC: Comment Short Codes CRM: Customer relationship Management CPM: Cost per Millions/Thousand. The CPM model refers to advertising bought

on the basis of impressions. Advertisers pay a predetermined price for a thousand impressions.

CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions. Commonly found in search advertising. Also referred to as PPC (Pay per Click) advertising.

CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or impressions. Fastest growing segment in online advertising.

1. A better understanding of the wants (expectations) of the customer because it is: based on the reality of the market estimated in an objective way

2. A better economic planning of the purposes and the objectives of the company by centering on what takes place outside controlled

3. A better increase of the productivity: resolution of the real problems Understanding of the processes and what they produce”

4. Better current practices Search for the change many decisions practices of break

5. A better competitiveness thanks to: a solid knowledge of the competition a strong implication of the staff new ideas on practices and tried techniques

Strategy and Implementation Summary

Calculate the value Work closely with key departments Budget realistically Organize customer data Lead the project from the top down Implement gradually Actively manage the implementation Develop a culture of continuous improvement

Sales Forecast

Mobile TV should be anytime, anywhere and anything

– Anytime: watching television every moment of the day: as a time killer or dedicated in the evening and at night

– Anywhere: watching mobile television wherever you want: private and public spaces (limited due to social pressure)

– Anything: same content as traditional TV, but shorter time sessions.

Sales Forecast (B2C)

FY 2010 FY 2011 FY 2012

Unit Sales

CSC 250,000 350,000 500,000

CPM 250,000 350,000 500,000

CPC 250,000 350,000 500,000

CPL 250,000 350,000 500,000

CRM 250,000 350,000 500,000

Total Unit Sales 1,250,000 1,750,000 2,500,000

Unit Prices FY 2010 FY 2011 FY 2012

CSC $1.00 $1.00 $1.00

CPM $0.50 $0.50 $0.50

CPC $0.50 $0.50 $0.50

CPL $0.50 $0.50 $0.50

CRM $0.50 $0.50 $0.50

Sales

CSC $250,000 $350,000 $500,000

CPM $125,000 $175,000 $250,000

CPC $125,000 $175,000 $250,000

CPL $125,000 $175,000 $250,000

CRM $125,000 $175,000 $250,000

Total Sales $750,000 $1,050,000 $1,500,000

Five steps to mobile TV success

It takes more than just launching a mobile TV service to generate worthwhile revenue. The service must be easy to activate and use. It must also provide users with value for money and enrich their lifestyle. We work with you to:

Explore the opportunity: understand the market, customer needs, and segmentation and business opportunities. Find appropriate services, the business model and the right device offering

Develop and deploy the service: implement the service in the network complete with charging mechanisms, followed by testing, often with friendly users

Excite subscribers: launch and market the service. Ensure effective service provisioning and device/phone management, as well as charging

Operate the service: provide appropriate care services and manage Service Level Agreements for guaranteed service quality, especially for enterprise users

Manage the service lifetime: manage all services throughout their lifecycle. Monitor the service performance and manage the network and its capacity

WiZE Mobile Channel Listing (Main

Channel)

100 News Channel- Mobyle TV Overview

200 Tour Station

300 Amuse Station

400 Sweat Station

500 EyeQ Station

600 XchG Station

Sub Channels 100 News Channel- Mobyle TV Overview

101 RTM 1 News

102 RTM 2 News

103 Astro/Bernama News

151 Premium Channel-Boomerang

152 Premium Channel

153 Premium Channel

Channels Overview

Channel 100-799 = F.T.V

P.P.V

Channel 800-899 = Personal Channels

Channel 900-959 = House/office/Highway CCTV

Channel 960-999 = Online Radio Station

Sales –ROI’s

(B2B & B2C)

WiZE Mobile Channels (2yrs Contract)

1. Channel 100-799 = F.T.V RM_____________

P.P.V RM _____________

2. Channel 800-899 = Personal Channels RM _____________

3. Channel 900-959 = House/office/Highway CCTV RM _____________

4. Channel 960-999 = Online Radio Station RM______________

5. Short Term Lease

5.1. 1 Day Lease = RM _____________

5.2. 30 Day Lease = RM _____________

5.3. 3-6 Months Lease = RM _____________

5.4. 1 year Lease = RM _____________

6. Royalty

Revenue *(win-win) 1) phone.mobiletv.my 2) RTM.mobiletv.my 3) RTM.mobiletv.my

Main channel Adverts CSC Live streaming link

60-50/40-50 (lifetime membership)

50/50 30/70

4) Live Broadcast (WiZE)

20 (production cost apply)

6.1. WiZE Production Unit (Activity) RM _______________

7. WiZE Downloads

7.1. M-Downloads – Music/Movies 3rd

Party RM _______________

7.2. M-Downloads – Music/Movies by WiZE RM _______________

7.3. M-Games- 3rd

Party RM _______________

7.4. M-Games – by WiZE RM _______________

7.5. M-Coupons – 3rd

Party RM _______________

7.6. M-Coupons – by WiZE RM _______________

7.7. M-Learning – 3rd

Party RM_______________

7.8. M-Learning – by WiZE RM_______________

7.9. M-Banking - 3rd

Party RM_______________

7.10. M-Health – 3rd

Party RM _______________

7.11. News Alert Promotion CJ RM_______________

8. WiZE Adverts/Sponsors Rate Card

(Option 1= 30 sec, option 2 = 30 sec-1minit, option 3 = 60 sec-2minit)

8.1. Branded Slate RM________________

8.2. Logo Bug RM________________

8.3. Companion Banner RM________________

8.4. End Card RM________________

8.5. Pre Roll or In Program RM________________

8.6. Branded Canvas RM________________

8.7. Overlay RM________________

8.8. Ad Selector RM________________

8.9. Branded Entertainments RM________________

8.10. Long Form RM________________

8.11. Direct Response RM________________

8.12. Classified RM________________

9. International Streaming

9.1. 1 Day Lease = RM _____________

9.2. 30 Day Lease = RM _____________

9.3. 3-6 Months Lease = RM _____________

9.4. 1 year Lease = RM _____________

9.5. Mobile Channels (2yrs Contract) RM _____________

Sales Scenario

Scenario 1 –

Metallica/ Linkin

Park Concert

Business Nature - Music Band

Revenue - Tickets

Streaming method** - 1)linkin.mobiletv.my 2)linkin.mobiletv.my(link)

Advantages on mobileTv

platform

- live streaming via mobile & web

Revenue *(win-win) - 1) phone.mobiletv.my 2) linkin.mobiletv.my 3)

linkin.mobiletv.my

(link)

Main channel Adverts CSC Live Streaming

link

60-50/40-50 (lifetime membership)

50/50 30/70

4) Live Broadcast

20

Future Activity - New Product Launch/Demo/Travel Package

Team Building/Company Dinner

Brand awareness - Loyal customer

Interactive Channel - Interactive on main channel (client main webpage)

Linkin

Additional Revenue

- International Streaming (upon request)

M-Programs

M-Downloads

M-Coupon

Addition revenue – Mobile Ticketing***

Guide to WiZE Mobile

What is the consumer value proposition?

WiZE Mobile Valuation

Why is it so urgent that the consumer cannot wait until they get home or office access to their computer?

- Accessibility Availability Affordability

Speed 250Kbps/

Convenience Everyone, Anywhere, Anytime.

Cost 6 free to view channels

Loyalty Brand

Alignment to trends Proximity Marketing

Guide to WiZE Mobile

Who is the customer? WiZE Mobile Valuation?

Geography(s) IP Accessible via 3G , WiMAX & Wi-Fi

Profitability Multi-Channel Platform Live event streaming

Existing Relationships (Product / Services)

M-Download

M-Learning

M-Coupons

Access to mobile Data Charges Apply via 3G or WiMAX

Broadband Stream 250 Kbps/