5 RIDICULOUSLY SAVVY ACTIONS TO RAMP UP

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WOMEN IN TECHNOLOGY SOCIAL MEDIA PRESENCE

Michele Price, Breakthrough Business Strategies

@ProsperityGal #BREAKTHROUGH radio

Who is your target audience?

@ProsperityGal #BREAKTHROUGH radioIDENTIFY

COMPELLING QUESTIONS TO ASK

• Is your audience on social?

• Are they active in social?

• How are they engaging?

• Who are they following?

• What platforms are they on?

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radioDETERMINE

HOW TO ENGAGE

• Knowing where is best channel

• Knowing what is the end goal

• Knowing the best voice

• Being willing to test@ProsperityGal

#BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

LISTEN @ProsperityGal #BREAKTHROUGH radio

WHAT DO YOU MEAN?

• Did you know what problems your customers are vocalizing?

• Do you know where your competitors are - that you aren’t?

• Are you gaining leverage or losing ground?

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

It’s About Behavior

EVALUATE @ProsperityGal #BREAKTHROUGH radio

GATHER YOUR RESOURCES

• Are you creating internally?

• Are you outsourcing?

• How will you manage your resources?

• Can you ramp up when necessary?

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

CREATE @ProsperityGal #BREAKTHROUGH radio

HOW WILL YOU DISTRIBUTE?• What will you share?

• Where will you share it & why?

• How often will you publish?

• Are you integrating with your marketing message?

• Is everyone across all channels active? @ProsperityGal

#BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

@ProsperityGal #BREAKTHROUGH radio

Don’t Blow IT!

MICHELE PRICEmichele@whoisMichelePrice.com

!#BREAKTHROUGH radio

!SMARTER Strategies with BREAKTHROUGH Results