Wither Old School PR
Transcript of Wither Old School PR
HighTalk Media & PR
March 2009
Wither Old School PRWhy Media-focused PR is Dying
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http://hightalk.wordpress.com/
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How Old School PR Works
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1. Find some company news
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2. Write a press release
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(Include lots of buzzwords)
Leverage
Next Generation
RobustLeading
Cutting edge
Flexible
Scalable
Turnkey
Easy to use
Best of breed
Solutions
Synergy
Revolutionary
Platform
Paradigm shift
Thinking outside the box
UnparalleledProactive
Unsurpassed
Best practices
Mind Share
Bandwidth
Offline
Brick-and-mortar
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3. Distribute over the wire
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4. Spam the media
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5. Beg reporters
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5. Finally get a “hit”
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6. And an audience
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7. Present it to the client
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It’s time to get rid of the Old School…
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And welcome the New School
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New School in action…
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1. Discover your customers
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2. Learn their problems and challenges
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3. Help them solve them
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4. Share your ideas
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5. With everyone
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6. New customers will find you… in a click
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7. And so will these guys
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New School Rules
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March 2009
Wither Old School PRGo to New School
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http://hightalk.wordpress.com/