Sponsorship Secrets: What Every Event Organizer Needs to Know
WITH EVERY $1,000 IN SPONSORSHIP FOR THE BLUE ROCK … · 2018-02-11 · FREE STALL WITH EVERY...
Transcript of WITH EVERY $1,000 IN SPONSORSHIP FOR THE BLUE ROCK … · 2018-02-11 · FREE STALL WITH EVERY...
FREE STALL WITH EVERY $1,000 IN
SPONSORSHIP FOR THE BLUE ROCK CLASSIC
HORSE SHOW
With every increment of $1,000 in sponsorship of the Blue Rock Classic and any other of our Premiere (AA) or National (A) Horse Shows you will receive one free stall. This stall can
be transfered to any farm, trainer, or exhibitor.(No tack stalls)
Look inside for more incredible Sponsorship opportunities!
PG 1
Fill out the Sponsorship Form Here!
Swan Lake Stables- Sponsor & Vendor Overview 2018 -
Stables
MARY BAST717-873-2080
SKIP [email protected]
PG 2
Swan Lake Horse Shows is situated on 200+ acres in Littlestown, Pennsylvania. We are located at one of the largest horse show facilities on the East Coast. We have multiple Premiere and National shows featuring USHJA National Hunter Derbies and many $25,000 Grand Prix competitions during the summer and give out more than $600,000 in prize money each year.
Swan Lake features seven outdoor competition rings with state of the art footing as well as a 350’x120’ indoor arena. We currently have 240 premiere permanent stalls for rent at the Horse Shows. For our larger shows we also put up close to 400 additional tent stalls. The property and surrounding areas feature many amenities for you to enjoy during your off-time from the Horse Shows.
THANK YOU“I would like to thank all of you for your donations. Your
sponsorship is very important to us here at Swan Lake. We can’t
wait to represent you and your brand. Your sponsorships will
lead to not only lowering the cost for every exhibitor to show at
Swan Lake, but also gives us the opportunity to raise the prize
money in the upcoming shows. The ability to give back will
create more opportunities for all our valued customers to enjoy
your products.”
- Mary Bast, Owner/Manager
Swan Lake Horse Shows is situated on 300+ acres in Littlestown, Pennsylvania. We are located at one of the largest horse show facilities on the East Coast. We have multiple Premiere and National shows featuring USHJA National Hunter Derbies and many $25,000 Grand Prix competitions during the summer.
Swan Lake features seven outdoor competition rings with state of the art footing as well as a 350’x120’ indoor arena. We currently have 240 premiere permanent stalls for rent at the Horse Shows. For our larger shows we also put up close to 400 additional tent stalls. The property and surrounding areas feature many amenities for you to enjoy during your off-time from the Horse Shows.
2018 SHOW SCHEDULE
USEF PREMIERE (AA) & NATIONAL (A) HUNTER/JUMPER
USEF JUMPER ONLY
USEF REGIONAL I & II HUNTER/JUMPER
January National (A) 1* .................................................................. Jan 11-14, 2018February National (A) 1* ............................................................... Feb 15-18, 2018Winter Finale (A) 1* ...................................................................... Mar 22-25, 2018St. Christopher’s Horse Show (Premiere AA 4*) ..............................May 9-13, 2018Blue Rock Classic (Premiere AA 4*) ..............................................May 16-20, 2018Kick Off Classic (Premiere AA) .....................................................June 19-24, 2018Mid Summer Stroller (Premiere AA).............................................. July 18-22, 2018Mason Dixon Classic (A) ............................................................... July 25-29, 2018Quentin Fall Classic (A) ......................................................... Aug 30 -Sept 2, 2018November Harvest Classic (A) 2* ...................................................Nov 8-11, 2018Holiday Blast (A) 1* ....................................................................... Dec 26-30, 2018
Fall Jumper Spectacular 2* .............................................................. Oct 6-7, 2018Holiday Jumpers 2* ............................................................................. Dec 2, 2018
Swan Lake March Regional (B) ............................................................ Mar 11, 2018Swan Lake April Regional (B) .............................................................. Apr 14, 2018Swan Lake July I (B) ............................................................................ July 14, 2018Swan Lake July II (B) ........................................................................... July 15, 2018Summer Swan Song I (B) ...................................................................Aug 18, 2018Summer Swan Song II (B) ...................................................................Aug 19, 2018Swan Lake Fall Regional/Stirrup Cup Finals .................................Sept 29-30, 2018
*For the entire Swan Lake Horse Shows schedule including USEF Jumper only, USEF Regional I and II Hunter/Jumper, and the Swan Lake Local Series please visit www.swanlakestables.com
“I would like to thank all of you for your donations. Your sponsorship is very important to us here at Swan Lake. We can’t wait to represent you and your brand. Your sponsorships will lead to not only lowering the cost for every exhibitor to show at Swan Lake, but also give us the opportunity to raise the prize money in the upcoming shows. The ability to give back will create more opportunities for all our valued customers to enjoy your products.”
- Mary Bast, Owner/Manager
THANK YOU
PG 3
2018 SHOW SCHEDULE
USEF PREMIERE (AA) & NATIONAL (A) HUNTER/JUMPER
USEF JUMPER ONLY
USEF REGIONAL I & II HUNTER/JUMPER
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
ADDITIONAL SPONSORSHIP OPPORTUNITIES
BRONZE PACKAGE: $2,500+ - 2 VIP Wristbands - “C” Rated Division Sponsor - 1/4 Page ad in Prizelist - 4 Ringside Banner - 1 Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
SPONSOR: $1,000+ - 1 VIP Wristband - 1 “C” Rated Division Sponsor - 1 Presentation Opportunity - 4 Ringside Banner - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
FRIENDS OF SWAN LAKE: $500+ - 1 VIP Wristband - “C” Rated Division Sponsor - Featured in Prizelist, Website and Facebook Page
COMPETITION ARENA NAMING
PRIVATE RECEPTION HOSPITALITY
AWARD SPONSORSHIP
WELCOME BAGS
CLOTHING SPONSOR
GIFT BAG SPONSOR
IN KIND SPONSORSHIP
For details contact:Mary Bast 717-873-2080/[email protected] Bailey 561-315-0707/[email protected]
* YEARLY SPONSORSHIPS ALSO OFFERED, PLEASE CALL FOR DETAILS *
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
DIAMOND PACKAGE: $25,000+ - Sponsor Jump (oxer) used at every show throughout the year - Feature Class Presentation with your logo on ribbon - VIP Table (8 Seats per Table) - Professional Commerical Announcement - Rated Division Sponsorship & framed picture of presentation - Class Sponsorships (Grand Prix) - Grand Prix Arena naming - Full Page Color Ad In Prizelist - Banners at each ring & throughout facility - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Featured in Press Releases - Advertisements on Scoreboard (When available)
PLATINUM PACKAGE: $10,000+ - Feature Class Branding - Sponsor Jump (Vertical) used at every show throughout the year - VIP Table (8 Seats per Table) - Professional Commerical Announcement - Rated Division Sponsorship - Hunter Derby Presentation with your logo on ribbon - Main Hunter Ring naming - Full Page Color Ad In Prizelist - Banners at each Ring - 2 or more Presentations & framed picture of presentation - Featured in Prizelist, Website and Facebook Page - Featured in Press Releases - Advertisements on Scoreboard (when available)
GOLD PACKAGE: $5,000+ - Professional Commerical Announcement - Rated Division Sponsorship - Bridge or Annex Ring naming - 4 VIP Wristbands - Open Welcome presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - Banners at each ring - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
SILVER PACKAGE: $3,500+ - Rated Division Sponsorship - Bridge or Annex Ring naming - 4 VIP Wristbands - 1.30M Speed Derby presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - 4 Ringside Banners - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available
PG 4
$25,000+
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
ADDITIONAL SPONSORSHIP OPPORTUNITIES
BRONZE PACKAGE: $2,500+ - 2 VIP Wristbands - “C” Rated Division Sponsor - 1/4 Page ad in Prizelist - 4 Ringside Banner - 1 Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
SPONSOR: $1,000+ - 1 VIP Wristband - 1 “C” Rated Division Sponsor - 1 Presentation Opportunity - 4 Ringside Banner - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
FRIENDS OF SWAN LAKE: $500+ - 1 VIP Wristband - “C” Rated Division Sponsor - Featured in Prizelist, Website and Facebook Page
COMPETITION ARENA NAMING
PRIVATE RECEPTION HOSPITALITY
AWARD SPONSORSHIP
WELCOME BAGS
CLOTHING SPONSOR
GIFT BAG SPONSOR
IN KIND SPONSORSHIP
For details contact:Mary Bast 717-873-2080/[email protected] Bailey 561-315-0707/[email protected]
* YEARLY SPONSORSHIPS ALSO OFFERED, PLEASE CALL FOR DETAILS *
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
DIAMOND PACKAGE: $25,000+ - Sponsor Jump (oxer) used at every show throughout the year - Feature Class Presentation with your logo on ribbon - VIP Table (8 Seats per Table) - Professional Commerical Announcement - Rated Division Sponsorship & framed picture of presentation - Class Sponsorships (Grand Prix) - Grand Prix Arena naming - Full Page Color Ad In Prizelist - Banners at each ring & throughout facility - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Featured in Press Releases - Advertisements on Scoreboard (When available)
PLATINUM PACKAGE: $10,000+ - Feature Class Branding - Sponsor Jump (Vertical) used at every show throughout the year - VIP Table (8 Seats per Table) - Professional Commerical Announcement - Rated Division Sponsorship - Hunter Derby Presentation with your logo on ribbon - Main Hunter Ring naming - Full Page Color Ad In Prizelist - Banners at each Ring - 2 or more Presentations & framed picture of presentation - Featured in Prizelist, Website and Facebook Page - Featured in Press Releases - Advertisements on Scoreboard (when available)
GOLD PACKAGE: $5,000+ - Professional Commerical Announcement - Rated Division Sponsorship - Bridge or Annex Ring naming - 4 VIP Wristbands - Open Welcome presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - Banners at each ring - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
SILVER PACKAGE: $3,500+ - Rated Division Sponsorship - Bridge or Annex Ring naming - 4 VIP Wristbands - 1.30M Speed Derby presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - 4 Ringside Banners - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
ADDITIONAL SPONSORSHIP OPPORTUNITIES
BRONZE PACKAGE: $2,500+ - 2 VIP Wristbands - “C” Rated Division Sponsor - 1/4 Page ad in Prizelist - 4 Ringside Banner - 1 Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
SPONSOR: $1,000+ - 1 VIP Wristband - 1 “C” Rated Division Sponsor - 1 Presentation Opportunity - 4 Ringside Banner - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
FRIENDS OF SWAN LAKE: $500+ - 1 VIP Wristband - “C” Rated Division Sponsor - Featured in Prizelist, Website and Facebook Page
COMPETITION ARENA NAMING
PRIVATE RECEPTION HOSPITALITY
AWARD SPONSORSHIP
WELCOME BAGS
CLOTHING SPONSOR
GIFT BAG SPONSOR
IN KIND SPONSORSHIP
For details contact:Mary Bast 717-873-2080/[email protected] Bailey 561-315-0707/[email protected]
* YEARLY SPONSORSHIPS ALSO OFFERED, PLEASE CALL FOR DETAILS *
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
DIAMOND PACKAGE: $25,000+ - Sponsor Jump (oxer) used at every show throughout the year - Feature Class Presentation with your logo on ribbon - VIP Table (8 Seats per Table) - Professional Commerical Announcement - Rated Division Sponsorship & framed picture of presentation - Class Sponsorships (Grand Prix) - Grand Prix Arena naming - Full Page Color Ad In Prizelist - Banners at each ring & throughout facility - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Featured in Press Releases - Advertisements on Scoreboard (When available)
PLATINUM PACKAGE: $10,000+ - Feature Class Branding - Sponsor Jump (Vertical) used at every show throughout the year - VIP Table (8 Seats per Table) - Professional Commerical Announcement - Rated Division Sponsorship - Hunter Derby Presentation with your logo on ribbon - Main Hunter Ring naming - Full Page Color Ad In Prizelist - Banners at each Ring - 2 or more Presentations & framed picture of presentation - Featured in Prizelist, Website and Facebook Page - Featured in Press Releases - Advertisements on Scoreboard (when available)
GOLD PACKAGE: $5,000+ - Professional Commerical Announcement - Rated Division Sponsorship - Bridge or Annex Ring naming - 4 VIP Wristbands - Open Welcome presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - Banners at each ring - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available)
SILVER PACKAGE: $3,500+ - Rated Division Sponsorship - Bridge or Annex Ring naming - 4 VIP Wristbands - 1.30M Speed Derby presentation with your logo on ribbon - Full Page Black and White Ad In Prizelist - 4 Ringside Banners - 2 or more Presentations (Ring Presentation + Photo) - Featured in Prizelist, Website and Facebook Page - Advertisements on Scoreboard (when available
PG 5
Fill out the Sponsorship Form Here!
EXCLUSIVE SPONSORSHIPS FOR HORSE SHOW
ADDITIONAL SPONSORSHIP OPPORTUNITIES
* YEARLY SPONSORSHIPS ALSO OFFERED, PLEASE CALL FOR DETAILS*
PG 6
AVAILABLE DIVISIONS FOR SPONSORSHIP
The following divisions are available for sponsorship. Call Skip Bailey (561-315-0707) for division availability.
Green Conformation HunterHigh Performance Conformation HunterGreen Hunter 3’9” Green Hunter 3’6”Green Hunter 3’3”Green Hunter 3’High Performance Hunter3’3” Performance Working Hunter3’6” Performance Working Hunter3’6” Large Junior Hunter 15/U3’6” Large Junior Hunter 16-173’6” Small Junior Hunter 15/U3’6” Small Junior Hunter 16-173’3” Large Junior Hunter3’3” Small Junior Hunter3’6” Amateur Owner Hunter 18-353’6” Amateur Owner Hunter 36+3’3” Amateur Owner Hunter 18-353’3” Amateur Owner Hunter 36+Small Pony Working HunterMedium Pony Working HunterLarge Pony Working HunterS/M Green Pony Working HunterLarge Green Pony Working Hunter3’ Children’s Hunter Horse 14/U3’ Children’s Hunter Horse 15-172’ S/M Children’s Hunter Pony2’6” Large Children’s Hunter Pony3’ Adult Amateur Hunter 18-353’ Adult Amateur Hunter 36-493’ Adult Amateur Hunter 50+Small Working Hunter3’ Thoroughbred Hunter3’ Young Hunter3’3” Young Hunter
3’6” Young Hunter2’ USHJA Hunter2’3” USHJA Hunter2’6” USHJA Hunter2’9” USHJA Hunter3’ USHJA Hunter2’6” 1st Year Baby Green Hunter2’9” 2nd Year Baby Green HunterPre-Children’s Hunter Horse 2’6”Pre-Children’s Hunter Pony 2’Pre-Adult Hunter 2’6”Modified Hunter3’ Open Hunter3’ Low Hunter2’9” Hunter2’6” Schooling Hunter2’/2’6” Modified Pre-Childt/Adult HunterOpportunity Short Stirrup5 Year Old Young Jumper6 Year Old Young Jumper7 Year Old Young JumperJr/AO Jumper 1.40M Jr/AO Jumper 1.20M1.40M Open Jumper1.35M Open Jumper1.30M Open Jumper1.20M Open Jumper1.15M Training Jumper1.10M High Adult Jumper1.10M High Children’s Jumper1.10M Low Training Jumper1.0M Low Adult Jumper1.0M Low Children’s Jumper1.05M Pony Jumper
Fill out the Sponsorship Form Here!
DEMOGRAPHICS
The average member spends $26,000 per year on equine-related purchases. This adds up to over $1.6 billion per year! US Equestrian members want to make sure their horses are happy, healthy and performing at the top of their game.
PRODUCTSHorse FeedTrailersEnglish Tack and SaddleryFencingStable SuppliesEquine Medicines and Drugs Equestrian ApparelVitamin and Mineral Supplements Blankets and SheetsHorse Health Care Products Grooming Products and Equipment Hoof TreatmentDewormersFly ControlHelmetsLeather Care Products
AVERAGE ANNUAL EXPENDITURE$371 million $337 million $145 million $144 million $132 million $115 million$73 million $47 million $36 million $36 million $30 million $26 million $20 million $15 million $10 million$7 million
MEMBER PROFILE• 85% Female• 66% have a college degree• Average Income of $285,000• Average net worth of $955,000• Own and everage of four horses• Compete at least six times per year• Average home value is $600,000• 45% rent cars• 60% own horse trailers• 50% use transportation for horses• 22% own two or more homes• Own three vehicles• 40% own a farm; 66% of those are 10 acres or more
WHY SPONSOR SWAN LAKE STABLES
Swan Lake Stables provides unique sponsorship opportunities for companies to associate their brand with a luxury lifestyle event and to develop strong relationships with
equestrians and show jumping enthusiasts, some of whom are from the most affluent families in the world.
• Gain exposure with an important market group: Swan Lake Stables attracts business leaders, socialites, equestrians and horse owners from all over the Eastern United States.
• Allow sponsors to reach an extremely targeted, niche market of affluent consumers, thereby producing a larger return on their sponsorship. Additionally, the affluent consumer is much more receptive to advertising while at play than while at work
• Unique opportunity to network and entertain clients in a luxurious setting with exceptional sporting competition, fine dining, shopping and entertainment
• Direct revenue and promotion: Sponsors are able to utilize Swan Lake Stables and its related events as a vehicle for promotional and advertising activity
• Relationship enhancement: On-site facilities for personal contact with clients, business associates, investors and employees
• Thousands of affluent equestrians and their families, as well as equine enthusiasts spend hours each day at Swan Lake Stables throughout the seven weeks of annual competitions
• Professional Sponsorship Team that understand the importance of your brand integrity and will adhere to your brand guidelines.
PG 7
DEMOGRAPHICS
MEMBER PROFILE• 85% Female• 66% have a college degree• Average Income of $285,000• Average net worth of $995,000• Own an average of four horses• Compete at least six times per year• Average home value is $600,000• 45% rent cars• 60% own horse trailers• 50% use transportation for horses• 22% own two or more homes• Own three vehicles• 40% own a farm; 66% of those are 10 acres or more
DEMOGRAPHICS
The average member spends $26,000 per year on equine-related purchases. This adds up to over $1.6 billion per year! US Equestrian members want to make sure their horses are happy, healthy and performing at the top of their game.
PRODUCTSHorse FeedTrailersEnglish Tack and SaddleryFencingStable SuppliesEquine Medicines and Drugs Equestrian ApparelVitamin and Mineral Supplements Blankets and SheetsHorse Health Care Products Grooming Products and Equipment Hoof TreatmentDewormersFly ControlHelmetsLeather Care Products
AVERAGE ANNUAL EXPENDITURE$371 million $337 million $145 million $144 million $132 million $115 million$73 million $47 million $36 million $36 million $30 million $26 million $20 million $15 million $10 million$7 million
MEMBER PROFILE• 85% Female• 66% have a college degree• Average Income of $285,000• Average net worth of $955,000• Own and everage of four horses• Compete at least six times per year• Average home value is $600,000• 45% rent cars• 60% own horse trailers• 50% use transportation for horses• 22% own two or more homes• Own three vehicles• 40% own a farm; 66% of those are 10 acres or more
WHY SPONSOR SWAN LAKE STABLES
Swan Lake Stables provides unique sponsorship opportunities for companies to associate their brand with a luxury lifestyle event and to develop strong relationships with
equestrians and show jumping enthusiasts, some of whom are from the most affluent families in the world.
• Gain exposure with an important market group: Swan Lake Stables attracts business leaders, socialites, equestrians and horse owners from all over the Eastern United States.
• Allow sponsors to reach an extremely targeted, niche market of affluent consumers, thereby producing a larger return on their sponsorship. Additionally, the affluent consumer is much more receptive to advertising while at play than while at work
• Unique opportunity to network and entertain clients in a luxurious setting with exceptional sporting competition, fine dining, shopping and entertainment
• Direct revenue and promotion: Sponsors are able to utilize Swan Lake Stables and its related events as a vehicle for promotional and advertising activity
• Relationship enhancement: On-site facilities for personal contact with clients, business associates, investors and employees
• Thousands of affluent equestrians and their families, as well as equine enthusiasts spend hours each day at Swan Lake Stables throughout the seven weeks of annual competitions
• Professional Sponsorship Team that understand the importance of your brand integrity and will adhere to your brand guidelines.
PG 8
Fill out the Sponsorship Form Here!
WHY SPONSOR SWAN LAKE STABLES PRIZE LIST ADVERTISING
Swan Lake Stables | 381 Flatbush Road | Littlestown, PA 17340 | www.swanlakestables.com
FULL PAGE HALF PAGE1/4 PAGE
INSIDE COVER (IF AVAILABLE)
SPECIALSBuy one ad get a second one of equal or lesser value at half price.
Distribution: We post all of the individual show prize lists on our website, which gets thousands of downloads and views all year long, and we share them across social
media prior to show registration and throughout each show.
*Press releases sent during Premiere shows significantly increase overall prize list views from May to September.*
VENDOR OPPORTUNITIES
Set up a booth to promote your business or sell your product. Space rates are weekl unless otherwise noted - limited spaces available per event.
10x10 - $200/week10x20 - $250/week20x20 - $300/week
Food Truck/Mobile units - TBD on a case-by-case basis
Catering opportunities are available for daily VIP parties, welcome breakfasts, staff lunches, and other private engagements during events.
*Limited spaces for each event. Call Skip Bailey (561-315-0707) for availability
PRIZE LIST ADVERTISING
VENDOR OPPORTUNITIES
SPECIALS
Swan Lake Stables | 381 Flatbush Road | Littlestown, PA 17340 | www.swanlakestables.com
*Press releases sent during Premiere shows significantly increase overall prize list views from May to September *
CONTACT USSkip Bailey: 561-315-0707/[email protected]
Mary Bast: 717-873-2080/[email protected]
www.swanlakestables.com