Wispering in the giants ear
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The case study covers some general information about Samsung Electronics and its ventures in different areas to set up context dives down into the adaptation process of a VOC concept designed for Asian markets to the German/European market and how the project was run including some detail on the very simple tools used in the process.
Transcript of Wispering in the giants ear
so - hello
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Some structure
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1. Context2. Design process3. Insights/Learnings
This talk is really about
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Daleks
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HQ wants us to do something social
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wii cribs
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Korea
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There are differences
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There are similarities
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Samsung?
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Numbers
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Chaebol
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Adapt this!
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Kibun & Nunchi
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Strip it down
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Solution: Voice of the customer
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SUCCES
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Make smartphones better
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Insights
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1. Communication
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Solution
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Reduce2. Control
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ReduceSolution
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3. Contracts
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Solution
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4. Time
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Solution
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5. Buzz
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Solution
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Takeways
{Size=Quality
Gantt-Charts
MsProject
Money Incentives
UX deliverables
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Takeways
{Good people
Empathy
Team
Checklists
Excel
Commanders intent
Face to face
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