Wish Project

8/8/2019 Wish Project

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Marketing Plan & SWOT Analysis of WISH

Muhammad Yasir Naim

063305-026

Ahad Ali

063305-010

Mahad Aamir

063305-038

Rabeea Akbar

063305-025

Ruma Mazhar

061004-014

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ACKNOWLEDGEMENTS

This marketing plan has been a very enlightening and gratifying experience for us in an

area that are of great personal interest for all of the group members. We would like to

acknowledge and express our gratitude to those who provided generous amounts of

support and cooperation during this endeavor. First of all, we would like to thank

Almighty Allah who gave us the strength to accomplish this project.

We are also grateful to our seniors who gave us required information and a proper guide

lines. This journey would not have been possible without the succor and sacrifices that

were made by those individuals on our behalf. We acknowledge, appreciate, and return

the love and support of our family.

We hope that others will find this work to be a worthwhile contribution in the discipline

of marketing management.

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TABLE OF CONTENTS

CHAPTER 1........................................................................................................................4

EXECUTIVE SUMMARY.......................................................................................................4

CHAPTER 2........................................................................................................................5

SITUATIONAL ANALYSIS...................................................................................................5

COMPANY ANALYSIS.................................................................................................................5

Goals: ........................................................................................................................5

Strengths: ..................................................................................................................6WISH is growing fast into a unique centre of learning and training. The curricula revision andthe talent hunt continue. New programs are being offered every year, new faculty added, newequipment installed, new facilities provided- all to one end, i.e., to create an environment

conducive to learning and personal development..............................................................6Weaknesses: ..............................................................................................................7

Market Share: .............................................................................................................7CUSTOMER ANALYSIS................................................................................................................7

Type: ........................................................................................................................7Value Drivers:..............................................................................................................7

COMPETITIVE ANALYSIS..............................................................................................................7

Strengths: ..................................................................................................................8Weaknesses: ..............................................................................................................8Market Share:..............................................................................................................8

COLLABORATORS:....................................................................................................................8

CHAPTER 3........................................................................................................................9

PEST ANALYSIS.................................................................................................................9

POLITICALAND LEGAL ENVIRONMENT................................................................................................9

ECONOMICAL ENVIRONMENT........................................................................................................10

SOCIALAND CULTURAL ENVIRONMENT.............................................................................................11

CHAPTER 4......................................................................................................................12

TARGET MARKET.............................................................................................................12

CHAPTER 5......................................................................................................................13

MARKETING OBJECTIVES................................................................................................13

CHAPTER 6......................................................................................................................14

SWOT ANALYSIS.............................................................................................................14

STRENGTHS...................................................................................................................14

Academic Programs....................................................................................................14

Accreditation..............................................................................................................15Advising....................................................................................................................15Building.....................................................................................................................15Costs........................................................................................................................16

Faculty/Staff Quality...................................................................................................16Financial Aid .............................................................................................................17Food Service..............................................................................................................17

Library......................................................................................................................17Location....................................................................................................................17Programs/Services......................................................................................................18Reputation/Perception ................................................................................................18Marketing..................................................................................................................19

Student Activities.......................................................................................................19Student Government...................................................................................................19WISH Intellectual Forum..............................................................................................19Students ..................................................................................................................19

Technology................................................................................................................19

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WEAKNESSES................................................................................................................20

Advising....................................................................................................................20Alumni......................................................................................................................20Attitude.....................................................................................................................20

Building.....................................................................................................................20Offerings...................................................................................................................20Communication .........................................................................................................21

Faculty/Staff Quality ..................................................................................................21Financial Aid..............................................................................................................21Marketing..................................................................................................................21Programs/Services .....................................................................................................21Recruitment/Retention................................................................................................22

Staffing Levels...........................................................................................................22Students...................................................................................................................22Training....................................................................................................................22Funding.....................................................................................................................23

Programs/Services......................................................................................................23OPPORTUNITIES.............................................................................................................23

Academic Programs ...................................................................................................23Attitude.....................................................................................................................23

Building.....................................................................................................................23Childcare...................................................................................................................24

Community................................................................................................................24Distance Education ....................................................................................................24Faculty/Staff Quality...................................................................................................24

THREATS ......................................................................................................................25

Academic Programs....................................................................................................25Buildings/Grounds......................................................................................................25Competitors...............................................................................................................25Financial Aid..............................................................................................................25

Student Activities.......................................................................................................25Economy...................................................................................................................25Faculty/Staff .............................................................................................................25Programs/Services......................................................................................................26

CHAPTER 7......................................................................................................................27

MARKETING MIX.............................................................................................................27

PRODUCT..........................................................................................................................27

PRICING...........................................................................................................................27

PLACEMENT........................................................................................................................28

PROMOTION........................................................................................................................28

BIBLIOGRAPHY...............................................................................................................28

Chapter 1

EXECUTIVE SUMMARY

Wish is committed to encourage and provide to a diverse female-student population state

of the art intellectual tools to meet the challenges of the future, through a balanced and

progressive education, Islamic in ethos and global in character.

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WISH aims to offer culturally adaptive alternatives. It believes that establishing

institutions of higher learning with excellence exclusively for women and inspiring others

to do the same is a great service to humanity. It is growing fast into a unique centre of

learning and training. The market share is still pretty limited because of one main fact it is

a college for only women and if we see culture of Pakistan there is still belief lies some

where in the minds of people that women dont require higher level of education. The

curricula revision and the talent hunt continue. New programs are being offered every

year. The main competitors of this at the moment are the OPF College for girls,

International Islamic University and Punjab Colleges. But the main competitors are OPF

College and Punjab College. WISH is affiliated with the federally chartered Riphah

International University (RIU). It is committed to offer strong academic programs based

on dynamic view of education through inquiry based, innovation teaching techniques. It

is offering eight bachelors degree programs and five masters degree program. This is a

very unusual institution in terms of trying to attract women from all strata of the society.

It offers financial assistance to nearly 40% of the women who are studying at the

institution. An intellectual forum has been established at WISH with the aim of

organizing healthy intellectual activities for its students, teachers and people from other

walks of life. It has diverse student bodies that are committed to getting an education and

willing to work. The great weakness is poor communication within and between

departments creating distrust among employees and lack of coordination between

departments in the registration and payment processes. It offers internships to a number

of students in the Library, the Front Office and the Computer Labs. WISH has a threat

from OPF College and Punjab College as IIU is quite big in its operation and working on

same principles of Islam.

Chapter 2

SITUATIONAL ANALYSIS

Company Analysis

Goals:

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Progressive in vision, Islamic in ethos and global in character, the WISH, a model

institution, strives to

offer strong academic programs, objective oriented co-curricular activities and

innovative teaching techniques;

deliver values-based holistic education for the harmonious intellectual, spiritual,

emotional, and cultural development of women;

become a platform for women to acquire their rightful place in society;

Inspire women to become competent and confident partners towards establishing

a true Islamic society, and train them for appropriate professions.

Focus:

WISH aims to offer culturally adaptive alternatives. Home is the lasting fortress of a

civilization and woman is its lead defender. To equip her with knowledge and character is

essential for the prosperous survival of our cultural traditions. This is the main focus of

WISH

Culture:

WISH believes that establishing institutions of higher learning with excellence

exclusively for women and inspiring others to do the same is a great service to humanity.

Wish is trying to achieve an Islamic Culture to prevail in their college with only targeting

Women and trying to inspire others to do same.

Strengths:

WISH is growing fast into a unique centre of learning and training. The curricula revision

and the talent hunt continue. New programs are being offered every year, new

faculty added, new equipment installed, new facilities provided- all to one end,

i.e., to create an environment conducive to learning and personal development.

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Weaknesses:

The number of programs they are offering very limited five at graduation level and six at

the master level. They still dont have their own degree awarding status, and are affiliated

with RIPAH University.

Market Share:

The market share of WISH is still pretty limited because of one main fact it is a college

for only women and if we see culture of Pakistan there is still belief lies some where in

the minds of people that women dont require higher level of education. Although

changes are there to see but still they are not enough to be called as revolution. And with

so many private universities with chartered status mostly girls are moving towards them

rather small colleges.

Customer Analysis

Type:

Mostly girls belonging to religious school of thought and with fewer marks in their

previous qualifications would be opting for this college. Also girls who cant go to far off

places purely due to culture would also be opting for WISH; these girls could be either

from Islamabad and Rawalpindi.

Value Drivers:

At the moment their main competitive edge and value driver is they operating on Islamic

principles. Parents wanting their daughters to study in religious environment would be

opting for WISH. The campus spreads over a 2.5 acre plot in mid town Islamabad. It has

been carefully planned to provide excellent facilities to students, faculty and staff, and to

create an environment conducive to learning. It includes Library Transport, Language

Lab, On Campus Housing, Day Care Center, Gymnasium, Tuck Shop, Counseling,

Internships, Computer Labs and many more.

Competitive Analysis

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The main competitors of WISH at the moment are the OPF College for girls,

International Islamic University and Punjab Colleges. But the main competitors are OPF

College and Punjab College as IIU is quite big in its operation but working on same

principles of Islam.

Strengths:

The biggest strengths of OPF and Punjab College are their brand names and branches.

They have a very strong network all over Pakistan. While OPF have still not attained the

degree awarding status Punjab College has already attained a charted Status. On the other

hand IIU is offering its students variety of programs with a purpose built campus and

also they have an international recognition with their headquarters located in Kuala

Lampur.

Weaknesses:

Both colleges dont have a one purpose built campus. Both of them have many campuses

in different locations of Islamabad, which are not supposed to be the college campuses.

Market Share:

Off all these three competitors Punjab College has the biggest market share due to itsnetwork, name and being almost the pioneer in introducing the concept of private

colleges. But IIU is closing on these gaps very quickly and they might become leaders in

providing education with Islamic Principles.

Collaborators:

They had been affiliated with RIPAH International University Islamabad for five good

years now. WISH is affiliated with the Federally chartered RIPHAH INTERNATIONALUNIVERSITY, ISLAMABAD (RIU) - R. I. U. was granted charter by the President of

Pakistan General (R) Pervaiz Musharraf on October 16, 2002, wide Ordinance No:

LXXVI of 2002. Their Main sponsors are:

Foundation of the Faithful, USA

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Islamic Circle of North America

Helping Hand, USA

Muslim Aid, UK

Chapter 3

PEST ANALYSIS

Political and Legal Environment

Since independence, Pakistan has shifted among various forms of parliamentary, military,

and presidential governments in pursuit of political stability. The Pakistani people have

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often looked to the military, during times of political crisis, to serve as the government of

last resort. This has resulted in alternating cycles of military and civilian rule, a type of

praetorian civil-military relationship that has perpetuated the militarys involvement in

political process and arrested the development of a sustainable democracy. As a result,

the country has experienced considerable difficulty developing stable educational system.

Our education policy is a badly crafted political instrument which tries to accomplish

a whole lot even in its entire vagueness and inefficiency and still doesn't even come close

to the value of the paper it is written on.

Most of the political parties are dominated by feudal who resist social change and think

masses awareness a threat to their fiefdoms thats why education has been taken as

amiability instead of a plank of strategic planning .

Economical Environment

Pakistan has very good education system. Students are prepared to the requirements of

study, and they are the assets of the nation. Pakistan spends 75% of total national budget

on education. Every province has good universities and there are many international

students from around the world in engineering, medicine, literature and textile

engineering. There are literacy rate is 35%, out of them male is 47 percent and female is

2l percent. Pakistan 's spending on education in terms of % of GNP is the lowest in South

Asia followed by Nepal .Its average 2%of the GNP.Pakistan is unfortunately among those

countries of the who dont seem to achieve any of the MDGS including that of universal

primary education by 2015.Budgetry allocation needs to be enhanced to 7% of gnp.

People of Pakistan are quite pessimistic about countrys recent economic conditions,

because prices are increasing at an alarming rate and they are reluctant to invest their

money. Thus the ultimate result is that most of the students are deprived of higher

education.

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Social and Cultural Environment

Our system of education fails to address the complex cultural social, religious, and ethnic

background of over 115 million people. A country which is hanging on its ideology with

a very weak link needs to develop a social class which carries the task of economic well

being of this sick country at the very least. Our governments have repeatedly shown their

incompetence by little or no effort both in terms of thought and resources when it came to

defining, designing, or implementing any policy regarding education. One can observe

this by looking at the profitability and the efficiency of any government run organization.

It's about time that this task should be handed to those who do it best, i.e. teachers.

Pakistani education system faces is the gender disparity in enrollment levels. However, in

recent years some progress has been made in trying to fix this problem. In 1990-91, thefemale to male ratio (F/M ratio) of enrolment was 0.47 for primary level of education. It

reached to 0.74 in 1999-2000, so the F/M ratio has improved by 57.44 percent within the

decade. For the middle level of education it was 0.42 in the start of decade and increased

to 0.68 by the end of decade, so it has improved almost 62 percent. In both cases the

gender disparity is decreased but relatively more rapidly at middle level. But for whole of

the decade the gender disparity remained relatively high at middle level, despite the fact

that for the duration the F/M ratio for teachers and F/M ratio of educational institutions at

the middle level remained better than at the primary level.

The gender disparity in enrolment at secondary level of education was 0.4 in 1990-91 was

0.67 percent in 1999-2000, so the disparity has decreased by 67.5 percent in the decade or

at the average rate of 6.75 percent annually. At the college level it was 0.50 in 1990-91

and it reached 0.81 in 1999-2000, so gender disparity decreased by 64 percent with an

annual rate of 6.4 percent. The gender disparity has decreased comparatively rapidly at

secondary school. The gender disparity in educational institutions at the secondary level

of education was changed from 0.36 in 1990-91 to 0.52 in 1999-2000 with a 44 percent

change. The same type of disparity at the college level was 0.56 in 1990-91 and reached

at 0.64 in 1999-2000 with 14 percent change in the decade. The disparity at the college

level has improved much less than that at the secondary level.

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http://en.wikipedia.org/wiki/Education_in_Pakistan

http://www.chowk.com/site/articles/index.php?id=4150

Chapter 4

TARGET MARKET

They are basically targeting one portion of Market i.e., females who belongs to religious

school of thoughts and who dont want to study in co-education. It will soon carve its

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niche in the educational world of Islamabad through its market oriented and research

based programs. It also believes that establishing institutions of higher learning with

excellence exclusively for women and inspiring others to do the same is a great service to

humanity. In Pakistan, there are a limited number of good schools of higher learning only

for women. Many families are not comfortable sending their daughters to co-education

universities. As a result many talented women are unable to acquire opportunities of

intellectual and academic excellence. There fore they are only targeting females.

Chapter 5

Marketing Objectives

WISH aims to offer culturally adaptive alternatives. Home is the lasting fortress of a

civilization and woman is its lead defender. To equip her with knowledge and character is

essential for the prosperous survival of our cultural traditions.

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However, co-education seriously displeases the Creator and His Messenger sal-Allahu

alaihi wa sallam. It does not conform to our family values and traditions. We at WISH

believe that establishing institutions of higher learning with excellence exclusively for

women and inspiring others to do the same is a great service to humanity.

Chapter 6

SWOT ANALYSIS

STRENGTHS

Academic Programs

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Strong academics that provide a platform for women to acquire rightful place in

society

Offer values-based holistic education for intellectual, emotional, physical,

spiritual, and cultural development of women

Strong graduate and masters degree programs

High quality education

Academic programs that prepare female students for the real world of work

WISH provides a wide range of academic programs, outreach activities, and

outstanding faculty and support staff to students

High quality education

High academic standards

Good curriculum

WISH has a nice variety of courses and provides quality instruction

WISH has the ability to have customized training

Accreditation

WISH is affiliated with the federally chartered Riphah International University (RIU).

Presently Riphah has six faculties. The University strictly follows the guidelines set by

the Higher Education Commission and works within the framework of education policy

and regulations formulated by the Federal Government of Pakistan from time to time the

charter given to R. I. U. allows it to affiliate other educational institutions and establish

campuses within the country and abroad. It also has a Dental College, duly recognized by

the Higher Education Commission.

Advising

Good academic advising in selected majors and some departments

Building

Convenience of access to campus (parking, bus route)

Pretty campus

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Well-maintained campus environment

Convenient parking

WISH has plenty of classroom space, an outstanding library that has a

comprehensive collection of over 9,000 items including latest books, journals &

research materials, Video and Audio tapes, CD-ROM etc.

Excellent, well-kept facilities

Well groomed grounds and buildings

Attractive campus and buildings

Costs

Cheap tuition

Affordable education

Faculty/Staff Quality

High number of professors with doctorate degrees-used to inspire the student

Many conscientious faculty members

Staff is capable and caring

Participation in professional organizations

Outstanding faculty

Faculty and staff members who are genuine, caring and always willing to help

Experienced, trained, loyal staff willing to move forward with new technology

and ideas

Some faculty and staff who are extremely well qualified for their positions and

who are committed to the welfare of students and the growth and improvement of

the university

WISH staff commitment to focus on student needs in regards to helping students

with living arrangements, payment arrangements, socialization problems, and

other problem solving skills

WISH has a great staff most staff takes time to listen, care and help

Faculty/Staff actively involved in the experiences of the student body

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Staff/faculty support and availability to students

Overall faculty commitment

Outstanding faculty and staff

WISH has some caring and readily available people on faculty. Students knowwho they are and go to them with problems, concerns, and for feedback (both

personal and academic problems). Faculty members are active in the local and

professional communities

Faculty cares about students

Faculty holds students to high standards of scholarship

Well organized administrative departments

Financial Aid

WISH is a very unusual institution in terms of trying to attract women from all strata of

the society. It offers financial assistance to nearly 40% of the women who are studying at

the institution. This assistance is offered on the basis of need and merit.

Food Service

It caters to the routine needs of students and staff: books, stationary, ice cream,

chocolates, fresh juices, fruit chat, toiletries to scarves and gowns, and what not.

Library

Currently the library has a comprehensive collection of over 9,000 items including latest

books, journals & research materials, Video and Audio tapes, CD-ROM etc. The

Computers installed in the library provide the Search facility to the students & staff in

order to retrieve relevant information.

Qualified and dedicated staff is available to provide effective and efficient lending and

reference services on all working days. A help desk provides information and referral and

advisory services to readers.

Location

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Located in urban area of Islamabad with a variety of cultural and recreational

activities

Conveniently located campus and ample parking facilities

Location in an affluent and growing segment of a large city with ample

opportunities for cultural enrichment and recreation

Programs/Services

Career Center and job fairs

Campus security available

Affordable prices for food, books and supplies

Bookstore has easy access for students, faculty and staff

Continuing Education has a well-attended and excellent summer youth program

The increasing attention being given to university improvement

Reputation/Perception

Image of high standards/quality

University has a strong academic reputation

Have a reputation for quality programs

Perceived in community as high-quality education

Academic reputation (graduates are well regarded)

Reputation for honesty in all financial and student record keeping

Perceived reputation for high academic standards

Academic reputation

Reputation for high academic quality

WISH is perceived as an institution of high quality and standards

We are well recognized within the community for our services

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Marketing

Improvements in public relations and advertising

Increasing visibility

Student Activities

Student Government

In order to maintain discipline and facilitate students to solve their own problems, WISH

has introduced a system of Student Proctors. The hierarchy comprises Class

Representatives, Proctors from each Department, and a Senior Proctor. The Chief Proctor

is normally a senior teacher.

WISH Intellectual Forum

An intellectual forum has been established at WISH with the aim of organizing healthy

intellectual activities for WISH students, teachers and people from other walks of life.

Students

WISH has diverse student body that are committed to getting an education and willing to

work

Technology

Computer labs for students so that girls have access to the modern computer

laboratory facilities for their computing needs. Even girls who are in Social

Sciences, Languages and Islamic Studies disciplines are encouraged to acquire the

tools of computer usage. In addition, Internet facility is provided to the students to

have access to the wealth of information available and for emails.

Fine library with technology.

WISH is equipped with a state of the art language laboratory to facilitate learning

of English and other foreign languages.

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WEAKNESSES

Advising

Academic advising is inconsistent between and among colleges and departments

Campus-wide failure to acknowledge the importance of good academic advisors

Poor or non-existent academic advising in some majors

Some faculty with no interest in advising are required to be advisors

Alumni

Alumni support lacking

Weak base of active alumni to draw on for support

Low alumni involvement

Attitude

Competition among departments leads to lack of effective collaboration

Poor morale among some faculty (based upon comments heard as a student that

reflect poorly on the university)

A high number of professors with doctorate degrees-used to intimidate the student

Many faculty do not care about students not accessible, no office hours, not

friendly

Lack of manpower could lead to unkempt grounds and facilities

Building

Lack of space for proper working conditions

Lack of facilities that make a campus student and user friendly

Antiquated facilities and equipment

Offerings

No doctoral programs

Limited course availability

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Limited number of academic programs

Communication

Our greatest weakness is poor communication within and between departments

creating distrust among employees. I see people in protective/survival modes

rather than working as a team to benefit the whole. Important information is

withheld when it should be shared when it pertains to all employees

Lack of coordination between departments in the registration and payment

processes

Communication difficulties among faculty and staff within and between

departments


No evaluation system in place for staff

Limited number of faculty who understand and can explain to students what

careers are available to public historians

Financial Aid

Not enough scholarships to attract excellent students

Lack of tuition exemption for out-of-state students for a larger radius

Marketing

There seems to be a lack of advertising for WISH

Lack of publicity for unique programs such as these, so that students know what is

available

Lack of marketing program to address our large pool of potential students

Ineffective publicity in the local print media

Programs/Services

Lack of foreign student exchange programs

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Recruitment/Retention

Lack of sufficient recruitment materials

We have difficulty attracting and retaining traditional undergraduate college

students

Minimal cooperation between faculty and staff in terms of recruiting prospective

students

Staffing Levels

Lack of sufficient staff in some offices

More manpower needed. Barely enough staff available to do the necessary tasks;

not enough personnel to go beyond the routine duties

Lack of adequate staff to handle processing

Lack of funding for hiring new staff members to better serve students

The staff is adequate to fulfill most but not all of the universitys needs

Students

Lack of student understanding about fee payment deadlines and how to complete

the fee payment process

Lack of understanding for students to complete the registration process

especially transfer students

Training

There is no formal training for academic advisors faculty are given a handbook

which may or may not be read

Lack of training for new faculty and staff members

Need better cross training of all staff

dont have enough technical training

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Funding

Lack of funding in the key areas of recruiting and retention

The rising costs associated with staying current with administrative/academic

hardware and software

Possible threats includes the lack of consistent funding for merit based raises

Budget constraints force us all to be as efficient as possible

Economy downturn hurt funding

Programs/Services

Limited degrees offered at WISH

OPPORTUNITIES

Academic Programs

WISH has the opportunity to create well grounded programs.

There is an opportunity for students to get a great education. The academics are

good

Lots of new programs available to choose from for careers that will attract

students

Opportunity to develop more graduate programming

WISH offers internships to a number of students in the Library, the Front Office

and the Computer Labs.

Potential for expansion of academic programs that are on the cutting edge of

technology

Attitude

Group of interested staff/faculty willing to work to turn things around.

We have a great opportunity to make WISH a friendly working environment if we

put forth an effort to work positively on our weaknesses

Building

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Room for growth land wise

Childcare

The University has the Day Care facility available for children of students and staff.

Mothers can study/work with the satisfaction that the child is being looked after by a

caring maid.

Community

Community involvement

Get more involved with the community and its programs

Business and Industry openness to develop experiential opportunities

Distance Education

We need to be making a realistic approach to expanding distance-learning programs, not

just waiting for it to happen


Campus could grow with effort from all faculty and staff

Some new department chairs who are trying to improve the quality of academic

offerings while emphasizing the value of good teaching

Various opportunities for staff to attend seminars or conferences

Focus on availability of faculty to students and mentorship

Customer service training on a continual basis

Opportunity to use existing skills and resources from faculty and staff members

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THREATS

Academic Programs

Too many programs being phased out and no new programs are replacing them; therefore

students go to other universities

Buildings/Grounds

Potential growth overflowing local facilities on campus

Competitors

More interactive campuses at other institutions

Internet courses available at other institutions

WISH has a threat from OPF College and Punjab College as IIU is quite big in its

operation and working on same principles of Islam.

Financial Aid

Students not being able to attend college because they lack financial aid funds

Student Activities

Administration focused on education only rather than entire college experience

Not a lot of new student participation

Economy

Nationwide economic downturn - making university more difficult to afford

Faculty/Staff

Loss of staff to other employment due to higher salaries in business community.

Lack of funding leads to cuts in faculty. A related threat is faculty retention.

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Competition from off campus businesses attracts our Computing Services

personnel.

Programs/Services

Limited degrees offered at WISH

Lack of pre-professional programs and the resulting number of transfers threatens

our retention efforts

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Chapter 7

MARKETING MIX

Product

WISH offers five programs at bachelor level and six masters level programs

those are as follows:

BS Honors in Education

Bachelors of Arts(BA/BAGL)

Bachelors of Science (BSc)

Bachelors of Commerce (B Com)

Master in Business Administration MBA

MA Islamic Studies MAIS

MA Education MAED

MS Education MSED

MA English MAEL

M .Ed(Science) M.Ed(General)

Pricing

One Time

A/C Head Rupees

Application Fee 1000/-

Admission Fee 13000/-

RIU Registration 3000/-

Security (Refundable) 5000/-

Total 22000/-

Per Semester

A/C HeadBBA/BSED/BSCS/BSc

/B Com /BA

RIU Affiliation 5,000/-

Miscellaneous 3,000/-

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Tuition 19,000/-

Total 27,000/-

Hostel Charges

One Time

A/C Head One Time Per semester

Admission Fee 1000/-

Security (Refundable) 10,000/-

Living & Dining 48,000/-

Total 11,000/- 48,000/-

Per Semester

A/C Head Rs.

Living 18,000/-

Dining 12,000/-

Total 30,000/-

Placement

WISH Women's Institute of Science & Humanities. St:5, Faiz Ahmed Faiz Road, H-8/2,

Islamabad-Pakistan

PromotionWISH institute promote themselves by giving advertisement on Bill boards, via internet

or their website, on their transportation like buses, Newspapers and even through their

convocation. WISH also uses the means of seminars and exhibitions to promote

themselves in the more effective manner.

BIBLIOGRAPHY

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www.wish.edu.pk

http://en.wikipedia.org/wiki/Education_in_Pakistan

http://www.chowk.com/site/articles/index.php?id=4150

Wish Project

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