Wirenode

Mobile Marketing Platform

July 2008

Content

• The 7th mass medium

• Mobile marketing

• Mobile website

• Wirenode platform

• What we offer

• About the company

• References

The 7th Mass Medium

1. Print (books & newspapers) - late 1400s

2. Recording - late 1800s

3. Cinema - from about 1900

4. Radio - from about 1910

5. Television - from about 1950

6. Internet - from about 1990

7. Mobile - from about 2000

Mobile is the “7th mass media”, which is “as different from the Internet as television was to

radio”.

Tomi Ahonen, author of Digital Korea

Mobile Marketing

Interactive - Personal - Measurable

Always-on - Mobile Web - SMS

Mobile WebsiteSmall website optimized for mobile phones, used for marketing purposes.

Logo & Header

Image

Text

Menu (links)

Click to call

Instant feedback

… more features

Wirenode in Brief

• Wirenode provides a platform for rapid development of mobile pages and mobile portals for marketing purposes.

• Our solution is based on our Anypage engine with advanced device detection and page rendering.

Platform Flow

1. Manager creates the page on his computer.

2. Page is processed by Wirenode platform.

3. Page is displayed in a friendly way to any mobile phone.

Key Features of the Platform

1. Very simple page creation and administration.

2. Tested on more than 10000 mobile pages.

3. Supports all mobile phones.

4. 3 years of development and experience collected.

Value Proposition

• Platform for Mobile Pages Development and Operation

• Mobile portal builder– Mobile advertising landing pages– Customer information messaging system

• Advertising• Voting• Content distribution

Technology Overview

• Fully hosted solution.• No integration costs.• Service Level Agreement - 99.9% uptime• Software as a Service license deal.• Detects and supports all mobile phones.

What we Offer

A. We offer outsourcing of creating mobile pages. Our professionals might make mobile sites for you.

B. We provide license for using Wirenode platform. You will be able to create mobile sites for yourself.

Campaign example 1/4

1. Client is doing campaign for new Ford Kuga car and wants to have mobile website about the new car, describing its features.

Campaign example 2/4

2. Account manager creates mobile website about Ford Kuga on his computer.

Campaign example 3/4

3. Mobile website is accessible at http://fordkuga.wirenode.mobi

• SMS short code is placed into printed advertisements.

• Mobile banners are placed into operators portal.

Campaign example 4/4

4. Various data are collected during the campaign.

• Phone numbers of people who requested a test drive.• Name & address of people who wanted to receive printed catalog.• Phone number of people who used SMS short code.• Total number of visitors on the portal.• … many different statistics are available

About Wirenode

• Company founded in 2004• Currently team of 8 engineers• Based in Prague, CZ• Technology background

References

Serving more than 500.000 mobile optimized pages per day.

Customers’ QuotesThe Wirenode is a provider of value added mobile services in the GSM and 3G networks.

They have created tens of applications for O2 Active mobile portal. Cooperation with them is very innovative.

Bohumil Voháňka; O2 Active portal manager, Telefónica O2 Czech Republic

The payment tool Pipay.cz, created by Wirenode, is an unique M-Payment solution. Thanks to their long-tail services many small internet websites can use micro payments.

Vít Šoupal; Head of PSMS, T-Mobile Czech Republic

The Wirenode company has created technical solution for customers satisfaction surveys and fulltext search engine for Vodafone CZ mobile portal YourMode. The company is one of biggest mobile portal services partner too.

Regina Chládková; Mobile Portal manager, Vodafone Czech Republic

Thank you!

For more information, please, contact:

Tomas Orlik

Tomas.Orlik@wirenode.com

Tel: +420 602 833 116

Or

Tomas Zeman

Tomas.Zeman@wirenode.com

Tel: +420 723 552 787

Company Address:Wirenode s.r.o.Seifertova 9130 00 Prague 3Czech Republic