Wireless UltraWireless Ultra-Broadband in a …...VoIP traffic forecast to be 0.4% of all mobile...

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10/18/2011 1 Wireless Ultra - Broadband Wireless Ultra Broadband in a Zettabyte World Rb tP © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1 Cisco Public 1 © 2011 Cisco and/or its affiliates. All rights reserved. Robert Pepper Vice President Global Technology Policy CITI October 2011 The Cisco VNI Global Forecast methodology is built on independent analyst projections; fixed/mobile usage reports and verified with real network data. 5 th Anniversary Global Usage Trends Global Forecast Data © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 2 Global, regional, and country-level data modeling of consumer/business usage trends.

Transcript of Wireless UltraWireless Ultra-Broadband in a …...VoIP traffic forecast to be 0.4% of all mobile...

Page 1: Wireless UltraWireless Ultra-Broadband in a …...VoIP traffic forecast to be 0.4% of all mobile data traffic in 2015 Source: Cisco Visual Networking Index (VNI) Global Mobile Data

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Wireless Ultra-BroadbandWireless Ultra Broadband in a Zettabyte World

R b t P

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 1Cisco Public 1© 2011 Cisco and/or its affiliates. All rights reserved.

Robert PepperVice PresidentGlobal Technology Policy

CITIOctober 2011

The Cisco VNI Global Forecast methodology is built on independent analyst projections; fixed/mobile usage reports and verified with real network data.

5thAnniversary

Global Usage TrendsGlobal Forecast Data

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 2

Global, regional, and country-level data modeling of consumer/business usage trends.

Page 2: Wireless UltraWireless Ultra-Broadband in a …...VoIP traffic forecast to be 0.4% of all mobile data traffic in 2015 Source: Cisco Visual Networking Index (VNI) Global Mobile Data

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81 EB

63 EBper mo

81 EBper mo

50 EBper mo

38 EBper mo

28 EB

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 3

20 EBper mo

28 EBper mo

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

2010 2011 2012 2013 2014 2015

6,000,000

7,000,000

6.3 EB

92% CAGR 2010–2015

2,000,000

3,000,000

4,000,000

5,000,000

Tera

byte

s / M

onth

3.8 EBper mo

per mo

2.2 EB

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4

0

1,000,000

2010 2011 2012 2013 2014 2015

0.24 EBper mo

per mo1.2 EBper mo

0.6 EBper mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

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6,000

7,000Mobile VoIPMobile GamingM bil M2M

6.1%

1.5%4.7%

92% CAGR 2010–2015

2,000

3,000

4,000

5,000

Peta

byte

s/ M

onth

Mobile M2MMobile P2PMobile Web/DataMobile Video

6.1%

21.0%

66.4%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

0

1,000

2010 2011 2012 2013 2014 2015

VoIP traffic forecast to be 0.4% of all mobile data traffic in 2015

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

80,000

90,000

Mobile Data (92% CAGR) 7.77%

32% CAGR 2010–2015

30,000

40,000

50,000

60,000

70,000

Peta

byte

s/ M

onth

( )

Fixed/Wired (24% CAGR)

Fixed/Wi-fi (39% CAGR)46.1%

46 2%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 6

0

10,000

20,000

2010 2011 2012 2013 2014 2015

P 46.2%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

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900,000

1,000,000

986 PBper mo

82% CAGR 2010–2015

300,000

400,000

500,000

600,000

700,000

800,000

Tera

byte

s / M

onth

672 EBper mo

per mo

414 PBper mo

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

0

100,000

200,000

2010 2011 2012 2013 2014 2015

48 PBper mo

234 PBper mo

117 PBper mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

1,600,000

1,800,0001.6 EBper mo

91% CAGR 2010–2015

600,000

800,000

1,000,000

1,200,000

1,400,000

Tera

byte

s / M

onth

1.1 EBper mo

635 PBper mo

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 8

0

200,000

400,000

2010 2011 2012 2013 2014 2015

64 PBper mo

326 PBper mo

146 PBper mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

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1,800,000

2,000,0001.8 EBper mo

102% CAGR 2010–2015

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Tera

byte

s / M

onth

997 PBper mo

530 PBper mo

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9

0

200,000

400,000

2010 2011 2012 2013 2014 2015

65 PBper mo

269 PBper mo128 PB

per mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

500 000

600,000488 PBper mo

111% CAGR 2010–2015

200,000

300,000

400,000

500,000

Tera

byte

s / M

onth

258 EBper mo

127 PBper mo

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10

0

100,000

2010 2011 2012 2013 2014 2015

12 PBper mo

61 PBper mo

26 PBper mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

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350,000

400,000346 PBper mo

102% CAGR 2010–2015

100 000

150,000

200,000

250,000

300,000

Tera

byte

s / M

onth

201 EBper mo

110 PBper mo

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11

0

50,000

100,000

2010 2011 2012 2013 2014 2015

10 PBper mo

56 PBper mo

25 PBper mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

400,000

450,000387 PBper mo

129% CAGR 2010–2015

150,000

200,000

250,000

300,000

350,000

Tera

byte

s / M

onth

179 OBper mo

90 PBper mo

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

0

50,000

100,000

2010 2011 2012 2013 2014 2015

6 PBper mo

44 PBper mo

17 PBper mo

Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010–2015

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25,000

Mobile Data (82% CAGR) 4.4%

26% CAGR 2010–2015

10,000

15,000

20,000

Peta

byte

s/ M

onth

( )

Fixed/Wired (23% CAGR)

Fixed/Wi-fi (30% CAGR)60.9%

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0

5,000

2010 2011 2012 2013 2014 2015

P

34.6%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

18,000

20,000

Mobile Data (91% CAGR)8.7%

32% CAGR 2010–2015

6,000

8,000

10,000

12,000

14,000

16,000

Peta

byte

s/ M

onth

( )

Fixed/Wired (24% CAGR)

Fixed/Wi-fi (35% CAGR) 37.5%

53 8%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

0

2,000

4,000

2010 2011 2012 2013 2014 2015

P 53.8%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

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25,000

Mobile Data (102% CAGR)7.6%

35% CAGR 2010–2015

10,000

15,000

20,000

Peta

byte

s/ M

onth

( )

Fixed/Wired (24% CAGR)

Fixed/Wi-fi (46% CAGR) 43.7%

48 7%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15

0

5,000

2010 2011 2012 2013 2014 2015

P 48.7%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

4,500

5,000

Mobile Data (111% CAGR)10.4%

48% CAGR 2010–2015

1,500

2,000

2,500

3,000

3,500

4,000

Peta

byte

s/ M

onth

( )

Fixed/Wired (31% CAGR)

Fixed/Wi-fi (65% CAGR) 37.9%

51 7%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16

0

500

1,000

2010 2011 2012 2013 2014 2015

P 51.7%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

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3,500

4,000

Mobile Data (102% CAGR)9.3%

39% CAGR 2010–2015

1 000

1,500

2,000

2,500

3,000

Peta

byte

s/ M

onth

( )

Fixed/Wired (24% CAGR)

Fixed/Wi-fi (52% CAGR) 34.2%

56 5%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17

0

500

1,000

2010 2011 2012 2013 2014 2015

P 56.5%

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

1 800

2,000

2,200

Mobile Data (129% CAGR) 19.2%

52% CAGR 2010–2015

600

800

1,000

1,200

1,400

1,600

1,800

Peta

byte

s/ M

onth

( )

Fixed/Wired (29% CAGR)

Fixed/Wi-fi (62% CAGR)26.8%

54.1%

19.2%

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 18

0

200

400

2010 2011 2012 2013 2014 2015

P

Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

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Summary and Implications• Broadband demand is exploding driven by video• Growth in demand in emerging economies will

exceed developed countriesexceed developed countries• Mobile as well as fixed• Implications for network investment and deployment• Need for radio spectrum for wireless broadband

Mobile broadband and fixed WiFi

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Mobile broadband and fixed WiFiDigital TV transition—digital dividend

Implications for net architecture—fiber for backhaul

http://www cisco com/go/vnihttp://www.cisco.com/go/vni

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Source: Cisco Visual Networking Index (VNI) Global IP Traffic Forecast, 2010–2015

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Thank you.

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21