Wireless Networks B2B E-Commerce Rui Li Shamit Mehta Srinath Nagarajan Theo Nicholas Preethi...
-
date post
21-Dec-2015 -
Category
Documents
-
view
221 -
download
1
Transcript of Wireless Networks B2B E-Commerce Rui Li Shamit Mehta Srinath Nagarajan Theo Nicholas Preethi...
Wireless Networks
B2B E-Commerce
Rui LiRui Li
Shamit MehtaShamit Mehta
Srinath NagarajanSrinath Nagarajan
Theo NicholasTheo Nicholas
Preethi ParameswaranPreethi Parameswaran
Wireless Tomorrow!!!
Today
2000
2002
Voice
EmailInstant Messaging
Travel UpdatesYellow Pages
Mobile voice communication
One-click transactionsnavigational aids
event-driven transactionsonline auction stock trading
travel reservations
Mobile information
Mobile eCommerce
Growth of Wireless Technology Increase in revenues from $600 M in 1999 to $4 B in 2000 $60 B will be spent on wireless services by 2005 (Forrester) 20 million wireless patrons by 2003 – U.S Dept of Commerce
Growth in wireless subscriber base- Source: Forrester
Major Industry Players
Wireless Handset Providers CarriersQualcomm AT & TNokia MCI WorldComEricsson Sprint PCS
Network Infrastructure Portals and ContentEricsson LycosMotorola YahooLucent
B2B Online Wireless players Hardware ProvidersAether systems Hewlett PackardAloha networks IntelInfospace.com NEC
Wireless equipment/service providers selling to Wireless equipment/service providers selling to businesses onlinebusinesses online
• OUR FOCUS!OUR FOCUS!
Wireless Technology enablingWireless Technology enabling E-commerce E-commerce transactionstransactions
Wireless is revolutionizing corporate communications – Wireless is revolutionizing corporate communications – both internal and external!both internal and external!
Dual Focus in Wireless/B2B
Top Industry Players (Restricted to our focus)
Qualcomm Nokia Ericsson Motorola 0
50
100
150
200
250
Wireless Companies MarketCapital in Billions
MotorolaQualcommEricssonNokia
Exclusive Sample Pages
NOKIA - Connect with masses and reach individual lives
QUALCOMM - We like ideas
MOTOROLA - Consumer catalog
“the power in your hands”
B2B Wireless Customers
For-Profit Not-For-Profit
Service Manufacturing Financial
Hospitals Government Military Universities
Wireless Value Added Services
Automated network assembly procedure using e-commerce Automated network assembly procedure using e-commerce Unified customer serviceUnified customer service
ability to use one billing system to deliver multiple communication ability to use one billing system to deliver multiple communication servicesservices
Easy to track, manage and bill mobile servicesEasy to track, manage and bill mobile services Bundled technologies to get into IP worldBundled technologies to get into IP world
E.g. Motorola - Cisco partnershipE.g. Motorola - Cisco partnership Instant messaging Instant messaging
Provide store & forward functionalityProvide store & forward functionality Interoperability between multiple platformsInteroperability between multiple platforms
Message anyone,anywhere,anytime,any device,on any networkMessage anyone,anywhere,anytime,any device,on any network Comprehensive technical supportComprehensive technical support Extended warranty servicesExtended warranty services Security features embedded in wireless equipment for secure Security features embedded in wireless equipment for secure
transactionstransactions
Attracting & Retaining Customers Incentives to existing customersIncentives to existing customers
Reduced prices, Broaden coverageReduced prices, Broaden coverage Simplified buying processSimplified buying process Enhanced personalization featuresEnhanced personalization features
Premier pages for online customersPremier pages for online customers Additional product featuresAdditional product features
Caller-id, optional minute plansCaller-id, optional minute plans Ability to switch providers due to shorter service Ability to switch providers due to shorter service
contractscontracts Personalized buying experience through new retailing Personalized buying experience through new retailing
strategies strategies e.g. suggestion of phone & service package to suit user’s needse.g. suggestion of phone & service package to suit user’s needs
Ability to reset phone’s interface from professional to Ability to reset phone’s interface from professional to personal modepersonal mode
Better customer serviceBetter customer service
Some Existing Strategies
Providing bundled services such as mobile data and voice Providing bundled services such as mobile data and voice integrationintegration
Differentiate product offerings and increase customer Differentiate product offerings and increase customer retention rates through personalizationretention rates through personalization e.g. Email notification on wireless equipmente.g. Email notification on wireless equipment
Tailored product for specific user groups Tailored product for specific user groups e.g. Samsung phone with Palm Computing interface will attract e.g. Samsung phone with Palm Computing interface will attract
business customersbusiness customers
Convergence of various technologies Convergence of various technologies Messaging/multimedia conferencing allow people to work Messaging/multimedia conferencing allow people to work
faster over timefaster over time
Provides corporate volume discountsProvides corporate volume discounts
Competitive Advantage of Wireless Companies
Control over location based technologies/databasesControl over location based technologies/databases ““This will drive subscriber growth as new customers flock This will drive subscriber growth as new customers flock
to wireless networks for personal and safety reasons” – to wireless networks for personal and safety reasons” – ForresterForrester
Superior TechnologySuperior Technology Linking existing website to call center Linking existing website to call center Computer Telephony Integration enables call center to Computer Telephony Integration enables call center to
perform at peak efficiencies while delivering the best in class perform at peak efficiencies while delivering the best in class serviceservice
Integrate systems to simplify operations and create smooth Integrate systems to simplify operations and create smooth transitions for consumerstransitions for consumers
Issues
Emerging technology – very uncertain where it is headingEmerging technology – very uncertain where it is heading WAP, 3G, cdma2000, W-CDMAWAP, 3G, cdma2000, W-CDMA
Challenges in moving towards wireless InternetChallenges in moving towards wireless Internet Pricing and billing high-speed data services e.g. per minute or Pricing and billing high-speed data services e.g. per minute or
per kilobyteper kilobyte Basic business model – whether to develop wireless portal or Basic business model – whether to develop wireless portal or
establish partnership with Internet companiesestablish partnership with Internet companies
Recognizing market niche within each business service with Recognizing market niche within each business service with different communication needsdifferent communication needs
Proposed Strategies
Present – voice switching Present – voice switching
Future Future Bundle voice and data servicesBundle voice and data services Provide high speed internet access and transactional web Provide high speed internet access and transactional web
based servicesbased services Present customized content and interactive services to Present customized content and interactive services to
customers on user’s mobile equipmentcustomers on user’s mobile equipment Develop new partnerships and pricing models in order to Develop new partnerships and pricing models in order to
deliver highly relevant content to usersdeliver highly relevant content to users Fixed wireless for homes, offices and other net connected Fixed wireless for homes, offices and other net connected
control points control points e.g. operating appliances through wirelesse.g. operating appliances through wireless
Proposed Strategies (Continued)
Future Future Should target businesses such as American Express, Should target businesses such as American Express,
biztravel.com to co-market and distribute WAP phones biztravel.com to co-market and distribute WAP phones and develop travel focused content like flight updates, and develop travel focused content like flight updates, driving instructions etc.driving instructions etc.
Update customers continually about coverageUpdate customers continually about coverage Provide customers with easy access to data.Provide customers with easy access to data.
Form partnerships with interface companies (e.g. Nokia Form partnerships with interface companies (e.g. Nokia with Geoworks) to provide simple and flexible interfaceswith Geoworks) to provide simple and flexible interfaces
Integrate wireless phones with existing landlinesIntegrate wireless phones with existing landlines e.g. mobile phone while at home becomes a land phonee.g. mobile phone while at home becomes a land phone