Wipro Brochure guidelines - aug2012

© 2012 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL1

Communication Template GuidelinesBROCHURE

Strategic Marketing

August 2012

ALL COLLATERAL NEEDS TO REVIEWED BY AND APPROVED BY THE BRAND AND MARCOM TEAM


Usage

Is a detailed pamphlet of printed informational matter - written to sell

A content communication collateral - specifies the technical details and the features and benefits possible

Intelligently created brochures bring in better business and visibility and can help prospects into a loyal customer base

Is therefore ;

• To make it an excellent mix of content + visual

• Use easy to read and understandable graphic mediums like infographics


Font & Color Pallet

Primary color pallet

Secondary color pallet

CMYK Values | Pallet combination can be interchanged

Color Combination Pallet

+ + + + +

Font used for the case study will be from the Gill Sans font group


Content Sections within the brochure

The context setting or the lead-in to the brochure should always start with the customer want/need. And only if necessary be supported by the key drivers that help meet that business outcome

Industry Landscape (8 to 10 line description of the prevalent industry landscape)

Introduction (a 10 to 15 line description of the BU overview in context of our industry scenario and our offerings / key solutions. )

Wipro Insight/Wipro Industry Solutions (key solutions ( 2 to 4) that BU offers and how it is aligned to one or more pillars/themes of “Do Business Better”)

Business Impact (4-5 case studies for leading industry customers in not more than 2 lines (at least two should be named). Each should showcase the business outcomes and a quantifiable business impact )

Mandatory's BU Credentials Wipro Credentials Customer Quote/Case study highlightsPaper Size:

For all collateral in US- Paper size is Letter- (8.5 inches width X 11 inches height).

For UK and other areas- Paper size is A4- (8.27 inches width X 11.69 inches height).


Layout

Pg 5 Pg 6 Pg 1THIS IS A STANDARD 6 PAGER. CAN BE A 4 PAGER ALSO


Layout

Pg 2 Pg 3 Pg 4THIS IS A STANDARD 6 PAGER. CAN BE A 4 PAGER ALSO


Cover

1 HEADER:Logo Unit (RHS- Top) Always to use the normal logo i.e. (without any circle)

3 Brochure Headline Not to exceed 3 lines Font Size: (30-40) , type- Gill Sans MT

4

Color Band (All relevant places)Thickness of the band should not be more or less than 3mm. The color for the top band should be taken from the primary color pallet.

IMAGE AREA Image type : mostly Royalty Free (do not use images with water mark) The image should have fidelity to cover

60% of the cover page

5

6 BU/Solution/Vertical Name: Bottom white band 18 mmLeft hand bottom: Font size: 9, Font Type: Gill Sans

7 Do Business Better:All caps. Gill Sans Font Size: 12, Type: Gill Sans

2 Wipro URL: Font: Gill Sans condensed, Size: 9

1

3

5

6 7

2

4


Cover

1

1 HEADLINE:Should bring out the customer want or need/benefit upfront

In case of a solution brochure, the line should reflect the key customer benefit.

The solution or the technology driver that describes the above business outcome can be described just below the headline.


Cover

1

1 ALTERNATIVE IMAGE TREATEMENT:For images which are beyond grey background, please ensure that they are have a single color tone, with a Focal element

This image and the line is indicative to illustrate the point


Inside page (Pg.2)

1

2

3

Introduction

Headline: Gill Sans Std Light. Size: 16

Bodycopy:Gill Sans Std: size:9

Wipro Solution Introduction This can being on this page but is optional.Headline: Gill Sans Std. Size: 16Bodycopy:Gill Sans Std: size:9

2

3

Context Setting- this needs to reflect the customer want or need / benefit

Industry background:


Body copy:

Gill Sans light: size:16

1


1

Inside page (Pg.3)

Typically this page can be earmarked for Infographics or Wipro Insight/Solution

For more information on ingographics go to slide #15

1


Inside page (Pg.4)

1

2

Case Study

Introduction


Bodycopy:Gill Sans Std Light: size:15

1

Case Study Bodycopy:Gill Sans light : size:9

2


1

Quote (Pg.5)

QuotesIndustry background:

Headline: Gill Sans Light. Size: 20

Bodycopy: Gill Sans Std Light size:12 – 14

Name : Gill Sans MT Bold

Designation: Gill Sans MT Italic

1


Back Page (Pg.6)

Mandatories:

Wipro logo to be placed in the center of the page.

Other mandatories are BU Mandatory (if any) Boiler plate (Url, About Wipro Tech., DBB) Wipro Address Copyright Statement Document Key

Copyright Statement:

©Copyright 2012. Wipro Technologies. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without express written permission from Wipro Technologies. All other trademarks mentioned herein are the property of their respective owners. Specifications subject to change without notice.

NOTE:The above to be used in 3 lines space permitting, else just use: © WIPRO TECHNOLOGIES 2012

Technologies


Insert the Key

All Marketing collateral will need to have a key in small font along the fold or side of the printable area

The Key to be introduced in any collateral is suggested below.

The key is to be inserted in very small font in a non-intrusive corner of the collateral

creative agency inserts- geo/agency/created-valid till

IND/TMPL/JAN2012-MAR2013


Information through graphics

Information graphics or infographics are graphic visual representations of

information, data or knowledge. The main benefit of info graphics is to

display the information/data which is usually presented in tables & boxes

into a very interesting form and thereby engaging the reader. This not only

enhances the value of the publication, but also ensures a the data and the

insight is imprinted in her mind. On the side-lines, an info graphic also

saves you from putting paragraphs after paragraphs explaining a concept.

Here are some examples (some might not be relevant to our industry, but is a

example to drive the point) and will start with an infographic on infographics


Thumb Rule

Make sure that an infographic is simple and not elongated, complicated and difficult to read

Don’t expect the infographic to do all the work, in other words, lets not fill the brochure with multiple infographics


Thank YouBrand & Marcom Team

Wipro Global IT Business

Wipro Brochure guidelines - aug2012

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