PRESENTED BY : RAJAT KUMAR

WIP REPORT ON PANTALOONS FASHION & RETAIL LTD. (ADITYA BIRLA GROUP)

TOPIC: TO STUDY,ANNALIZE AND IMPLEMENT THE LOYALTY PROGRAMME IN PANTALOONS

SECTOR INFORMATION The Indian retail industry has emerged as one of the

most dynamic and fast-paced industries. It accounts for over 10 per cent of the country’s

GDP. It Contributes around 8 per cent to the employment

in india . India is the world’s fifth-largest global destination in

the retail space. The Indian retail industry is one of the fastest

growing in the world. Retail industry in India is expected to grow to US$

1.3 trillion by 2020.

ABOUT PANTALOONS Pantaloons Fashion & Retail Limited is an Indian

famous clothing retail chain. The first Pantaloons store was launched in gariahat,

Kolkata in 1997. As of November 2013, there were 76 Pantaloons

stores in 44 cities. Pantaloons was previously controlled by the Future

Group, and was taken over by Aditya Birla Group(ABG).

Pantaloons has 157 fashion stores in 73 cities and towns in India.

COMPANY INFORMATION

TYPE PUBLIC

INDUSTRY RETAILFOUNDED 1997HEADQUARTER MUMBAI,MAHARASTRA,INDIANO. OF STORES 157CEO SHITAL MEHTAREVENUE Rs.6072croreNO. OF EMPLOYESS 35000PARENT COMPANY ADITYA BIRLA GROUPWEBSITE pantaloons.com

COMPETITORS

Large working population. Increase in disposable income and customer

aspiration. Demand as well as increase in expenditure for luxury

items. Growing preference for branded products and higher

Aspirations. Increasing urbanization. Rising affluence amid consumers.

REASONS FOR GROWTH IN RETAIL SECTOR

RETAIL STORE LOCATION

ICC TECH PARK,S.B. ROAD,PUNE,MAHARASTRA

INDIA’S 2ND LARGEST STORE OF PANTALOONS

DEPARTMENTS IN PANTALOONS

MEN’S CAUSUAL

MEN’S FORMAL

LADIES ETHNIC

LADIES WESTERN KIDS WEAR

NON-APPERAL & ACCESSORI

ES

CSD

V.M.

CASHIERS

PANTALOONS INHOUSE BRANDS

NON-PANTALOONS BRANDS

LP PETER ENGLAND ALLEN SOLLY VANHUSSEN LEVIS PEPE JEANS CELIO JEALOUS W

RESEARCH METHODOLOGY

RESEARCH DESIGN - DESCRIPTIVE STUDY DATA COLLECTION – PRIMARY/SECODARY DATA SAMPLE AREA - ICC TECH PARK,S.B.

ROAD ,PUNE RESEARCH INSTRUMENT - CUSTOMER

INERACTION AND OBSERVATION PERIOD OF STUIDY – 1 MONTH

LOYALTY PROGRAMME

“Loyalty is one of the great engines of business success.” It helps in maintain MIS. It helps in communicating offers to customer’s. Loyalty program enables a company to gain detailed

knowledge about its customer’s. Pantaloons offers the loyalty programme- GreenCard to

over 4 million members. The programme entitles members to discounts and

shopping privileges.

PRIVILEGES OF GREENCARD

Discounts every time you shop (as reward points) , 2 points per rs.100.

Free enrollments. Exchange policy extends to 90 days. Instant redemption on next bill at cash counter. Convenient mobile based program. Exclusive billing counters for 3*,5*,7* members. Reimbursement of paper carry bags for 5* & 7*

members.

SERVICES

Gift card & Gift voucherGift wrappingAlteration facilityExchange serviceCustomer griviances

HOW TO UPGRADE YOUR PANTALOONS GREENCARD MEMBERSHIP?

Amount shopped for in last 12 months TIER Green Card

Rewards

0-7999 1 Star 2 points per Rs.100

8000-19999 3 Star 3% Discount as Points

20000-39999 5 Star 5% Discount as Points

40000+ 7 Star 7% Discount as Points

THE VALUE OF 1 POINT IS 25 PAISE

ANALYSIS OF GREENCARD DASHBOARD

LEARNING Consumer behaviour. Registration of green card. Attending the customers. Tagging of merchandise. Coding of merchandise. Segregation of merchandise. Billing. Managing cash counter.

SWOT ANALYSIS

STRENGTH Largest market share and capital. Presence in major and minor cities. Most trusted and respected brand by the customers.WEAKNESS Pantaloons does not function internationally, which has an effect on

success. It serves mass consumer base, still skilled labor force is not adequate

when compared with global standards. Some people thinking is like that it is low quality brand. Competition in market. Lack of providing standard carry bags.

OPPORTUNITIES As pantaloons is growing very fast and they have the

opportunity to have their market on foreign countries . To take over, merge with or form strategic alliances with

other global retailers, focusing on other markets.THREATS Being number one means that you are the target of

competition.(Extra competition and new competitors entering the market could unsteady pantaloons retail India)

Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India.

A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits.

SUGGESTIONS 

Pantaloons should provide standard carry bags. Stocks should also be increase. More attractive signage should be there which

attracts the customer. Staffs should give a proper information to the

customers regarding green card by which there will more and more enrollment.

More cashiers should be available in morning time instead of one cashier.

Staff should describe the product in good manner. Proper seating facility should be present for the

old age people.

RECOMDATIONS

MORE FOCUS SHUOLD BE ON ATTRACTING NEW CUSTOMER’SSPECIAL OFFERS SHOULD BE PROVIDED TO EXISTING CUSTOMER’SMORE FOCUS SHOULD ON BTL PROMOTIONS

CONCLUSION To conclude what was discussed in

the paper. Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization.

MAJORITY OF THE CUSTOMERS ARE THE PANTALOONS MEMERSHIPHOLDERS.

IT PROVENS THE LOYALTY OF CUSTOMERS TOWARDS PANTALOONS

21%

69%

BILLS

NORMAL CUSTOMERS GREENCARD HOLDERS BILLS

THANK YOU