Winter: Cozy Up Cozy Up WINTER Copy - Doing Business … · Cozy Up WINTER PT11: January 1 – 28,...

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WINTER: COZY UPPeriod 11 Marketing & Product GuideJanuary 1, 2017 January 28, 2017

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Period 11 FeaturesQuestions?

Call helloLCBO @ 416-365-5932 Toll Free @ 1-877-522-6411

This guide is printed on 100% recycled paper by the LCBOs Print Digital Copy Centre

Produced by SMi Communications team. If you have any feedback or idea about this guide, please email us at [email protected]

Often, during our regular visits, we cant help but to notice how great many stores look. So, in recognition of your effort and dedication, a store will be featured in these pages every period.

-SMi Communication Team

Kudos to everyone at Store #485 for creating engaging and inviting shopping experiences!

New Check 25 Signage 3A new Check 25 signage package has been developed for Period 11. This new package will be shipped to all stores. Please remove/recycle previous versions of the Check 25 signs.

Super Sale: This Week Only! 33The weekly Super Sale event is happening again during Period 11 this year, offering customers deep discount LTOs (Limited Time Offers) for one week only.

Winter Beer & Cider Campaign 57The Winter Beer and Cider Campaign will take place during Period 11. The main component of the promotion is a content-rich, oversized Free Standing Insert (FSI) featuring over 75 products. We strongly encourage participating store Beer Ambassadors to read the FSI, as it is full of beer information and useful ideas to help you sell more beer.

Store 404 Stouffville Store 629 Richmond Hill

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Period 11 Marketing & Product Guide

French Languages Service Act (FLSA) 2

New Social Responsibility Signage 3

Seasonal Signage Gallery 9

Promotional Signage 19End Aisle Backer Cards 20

On Shelf 23

Advertising 27

Super Sale: This Week Only! 33

Deal of the Week 39

Food & Drink 45

Food & Drink Table 49

Clearance Block Pile 55

Winter Beer & Cider Campaign 57

Special Promotions Fixture 61

Mini Thematic 65

Gifting 69

Nesting Table 75

Front End Merchandiser 79

Spirited Pick 83

Seasonal & New Product Fixture Program 85

Bonus AIR MILES reward miles 87

Exterior Springer Sign 89

Shopping Cart Sign 91

Signature Collection 93

Wine Fridge 95

Whisky Shop 97

Ontario Wine Programs 99

Beer Programs 111Craft Beer Mystery Bag 115Local Fridge Program 117

Vintages 121

Participating Stores 125

Sold Space Program 133Trad

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French Languages Services Act (FLSA)

OverviewThe French Language Services Act (FLSA) of 1986 guarantees an individuals right to receive services in French from Government of Ontario ministries and agencies in 26 designated areas.

Relative to the French Language Services Act, the LCBO is not only required by law to provide bilingual staff, signage and services in specific stores and offices located in, or serving designated communities of Ontario, but we are also doing so as an additional service offering to our Francophone customers. It is good for business.

To further this commitment, participating stores are to receive a French version of Exterior Banners, and bilingual versions of Power Aisle Banners, Perimeter Banners, Backer Cards, Food & Drink Table, Window Show Cards & Deal of the Week.

Henceforth, these will become the standard bilingual components that will be shipped to these stores every promotional Period.

Participating Stores1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 23, 24, 26, 27, 32, 34, 36, 38, 40, 41, 49, 50, 52, 54, 55, 58, 63, 66, 67, 75, 76, 77, 78, 81, 83, 89, 91, 92, 98, 99, 103, 104, 108, 112, 117, 118, 121, 122, 123, 125, 126, 127, 128, 129, 134, 140, 143, 149, 151, 154, 162, 163, 164, 165, 167, 171, 173, 180, 182, 183, 184, 185, 186, 189, 190, 192, 193, 195, 198, 200, 204, 207, 212, 214, 217, 218, 220, 225, 228, 233, 234, 236, 241, 242, 243, 245, 249, 253, 255, 256, 262, 269, 272, 278, 279, 280, 287, 291, 295, 303, 308, 309, 310, 312, 320, 321, 322, 324, 327, 329, 332, 333, 334, 338, 341, 349, 355, 359, 360, 362, 363, 366, 367, 368, 370, 371, 375, 384, 385, 387, 388, 389, 393, 394, 395, 398, 400, 405, 406, 407, 408, 411, 412, 415, 416, 420, 421, 422, 424, 425, 426, 428, 431, 435, 436, 438, 441, 443, 444, 452, 457, 458, 463, 466, 470, 483, 484, 485, 487, 488, 490, 492, 494, 499, 500, 505, 506, 507, 511, 512, 515, 518, 519, 521, 524, 526, 528, 531, 532, 533, 534, 538, 539, 540, 542, 546, 547, 552, 553, 555, 556, 564, 565, 568, 569, 571, 572, 574, 575, 576, 577, 578, 584, 588, 589, 593, 597, 598, 601, 604, 614, 618, 619, 624, 626, 627, 631, 633, 636, 637, 638, 639, 640, 642, 643, 645, 646, 649, 650, 651, 652, 654, 655, 656, 657, 661, 665, 667, 669, 677, 694, 697, 698, 699, 700, 703, 741

Merchandising InstructionsPlease alternate between English, IMAGE, and French versions of the Signage.

Window Show Card English Version

Window Show Card French Version

End Aisle Generic Backer Card

English Version

End Aisle Generic Backer Card

French Version

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Marketing & Product Guide | 3

Check 25 (25 or Younger) Program Rear Cash Register Sign

Window Showcard

Metal Floor Stand Sign

Tent Card

Perpendicular Shelf Talker (3 x 3)

Second-Party Purchase Program Perpendicular Shelf Talker (3 x 6)

Both Programs Front End Merchandiser Sign

Poster

POS Screen

PA Announcement

2017 Provincial Donation Box ProgramThrough our provincial Donation Box Program, the LCBO is helping to improve the lives of countless Ontarians in the communities where we work and live.

Period 11(January 1, 2017 January 28, 2017)Our featured charities on the Donation Box program this promotional period will be: 1. LOCAL CHARITIES Coin box

Participating Stores All Stores

NEW! Social Responsibility In-store Signage

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Social Responsibility In-store Signage

CHECK 25 (25 or YOUNGER?) PROGRAMThe Check 25 (25 or Younger?) Program requests that customers who are 25 or younger, or appear to be, to have their valid i.d. ready to be checked. The aim is to build further awareness among our customers, encourage individuals to be proactive by having their i.d.s ready if they are 25 or younger, and to help LCBO staff ensure that alcohol is not sold to minors.

New Check 25 signage package has been developed for Period 11. This new package will be shipped to all stores.

Please remove/recycle previous versions of the Check 25 signs.

SECOND-PARTY PURCHASE Preventing sales to minors and those who are intoxicated is a year-round responsibility that we take very seriously. When staff has reasonable grounds to believe someone is buying for a minor, the Liquor Licence Act gives them the right and responsibility to refuse the sale. The Did you know 19+ in-store signage program informs customers about this policy and reinforces our commitment to responsible service.

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Please remove/recycle these signs New Check 25 signage package has been developed for Period 11. This new package will be shipped to all stores.

Please remove/recycle previous versions of the Check 25 signs.

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Participating StoresAll Stores

Key DatesStart Date: January 1, 2017Please keep the signs up until further notice

Signage Components and Merchandising InstructionsPlease ensure that all signage components are replaced when they start peeling, begin to faded or look worn out.

Check 25 (25 or Younger?) Program

1. Rear Cash Register Sign (Bilingual) Affix the four Velcro dots in each corner on the back of the sign, as well as on the back

of each cash monitor.

Please ensure the creative is facing the customers.

The following stores and all new stores will not receive this signage component as it will not fit on the back of the new cash monitors (4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644).

Re-order# DMS-SRP-401

2. Window Show Card (Bilingual)This sign was shipped to stores with three or more Window Show Card fixtures.

Install the sign on every third show card as part of the rotation with the current promotion turns show cards.

Do not discard or replace this show card at the end of the promotional turn; it is to stay installed until further notice.Re-order# DMS-SRP-402

NOTE: Image Subject to Change

Image Subject to Change

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Cozy Up Social Responsibility In-store Signage

Check 25 (25 or Younger?) Program

3. Metal Floor Stand Sign (English/French) Place metal stand with the 25 or Younger? sign in a prominent location near the

entrance of the store (but not in the vestibule as thats where the parking lot sign is sometimes displayed) or at the front of the cash where you might see the Deal of the Week display.

The stand should not go behind the cash, but rather in front of the cash as customers approach to check out.


4. Tent Card (Bilingual) Display the Tent Card on the Tasting Bar and/or in the special events kitchen for all

in-store tastings and events.


5. Perpendicular Shelf Talker 3" x 3" (English/French) At Store Managers discretion, display the Perpendicular Shelf Talker in sections where

customers 25 years of age and younger most frequently shop.

Each kit contains 20 pieces.

Clips can be ordered through Central Supply (#691451)


Second-Party Purchase Program

1. Perpendicular Shelf Talker 3" x 6" (English/French) Store Managers discretion, display the Perpendicular Shelf Talker in-section.

Each kit contains 10 pieces.

Clips can be ordered through Central Supply (#691451)





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Signs for both programs1. Front End Merchandiser Sign (Bilingual)

This sign is to be alternated between both the 25 or Younger? and Second-Party Purchase program on all Front-End Merchandisers.

Affix the Velcro dots on the sign, on the bottom corners, and on the wall of the Front-End Merchandiser Fixture.

Check 25 Program Re-order# DMS-SRP-407

Second-party Purchase Program Re-order# DMS-SRP-412

2. Poster (English/French) At Store Managers discretion, display both 25 or Younger?

and Second-Party Purchase posters on the Community Board or within the customers line of vision as they approach the cash counter.

Re-order CodesCheck 25 (25 or Younger?): Re-order# DMS-SRP-408Second-Party Purchase: Re-order# DMS-SRP-409

Check 25 Program Second-Party Purchase

3. POS Screen (Bilingual) POS screens displaying the Check 25 Program, as well as the Second-Party Purchase Program message, are included as

part of the existing rotation.

Check 25 Program Second-Party Purchase

4. PA Announcements (Bilingual) The in-store music includes Check 25, Second-Party Purchase and Giving Back program announcements.

The announcements rotate every 15 minutes, in English and French, between music.



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We would like to hear your comments about this Periods music. Please provide your feedback to helloLCBO.

Music CD Re-order# DMS-MusicCD

Seasonal Signage GalleryAll Seasonal Signage components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, please call helloLCBO @ 416-365-5932 or toll free @ 1-877-522-6411 and quote the re-order number provided in this guide.

Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

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Cozy UpSignage Gallery

Exterior BannersDimensions: 43w x 90hInstall: Exterior on building.

Re-order# W117-EXB-118English

Re-order# W117-EXB119Lifestyle

Re-order# W117-EXB-121French

Re-order# W117-EXB-120Lifestyle

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Exterior TransparencyDimensions: 28w x 45hInstall: Only for stores #452, #538, #568.

All transparency signs are vendor installed between January 2 January 5, 2017

Re-order# W117-TRN-132English

Re-order# W117-TRN-133Lifestyle


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Power Aisle BannersDimensions: 45w x 33hInstall: Over the Power Aisle, closest to the entrance in the following order.

Re-order# W1117-PAB-112English

Re-order# W1117-PAB-112Lifestyle

Re-order# W1117-PAB-114French

Re-order# W1117-PAB-113Lifestyle

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Perimeter BannerDimensions: 30w x 33hInstall: On the hangers around the periphery of the store. Alternate every other one.

Re-order# W1117-PRB-109English

Re-order# W1117-PRB-109Lifestyle

Re-order# W1117-PRB-110Lifestyle

Re-order# W1117-PRB-111FrenchTr

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Perimeter Transparency SquareDimensions: 28 w x 28 hInstall: All transparency signs are vendor installed between January 2 January 5, 2017.



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Perimeter Transparency HorizontalDimensions: 45w x 28hInstall: All transparency signs are vendor installed between January 2 January 5, 2017.


Re-order# W1117-TRN-127Lifestyle Tr

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Perimeter Transparency VerticalDimensions: 28w x 54hInstall: All transparency signs are vendor installed between January 2 January 5, 2017.




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Window Show CardsDimensions: 28w x 45hInstall: In the windows on the hanger.

Re-order# W1117-WSC-115English

Re-order# W1117-WSC-115Lifestyle

Re-order# W1117-WSC-116French

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Back Lit Tasting Bar SignDimensions: 21 15/16w x 32

9/16hInstall: In the frame on the portable Tasting Bar. Some

stores were supplied a backlit sign holder.

Re-order# W1117-TBS-117English

Seasonal Banner InsertDimensions: 20w x 70hInstall: In the Thematic Banner Stand (store entrance).

Re-order# W1117-SBI-122English

Beer Fridge PosterDimensions: 22 w x 53 hNOTE: This sign is for Store 486 Beer Fridge ONLY.

Re-order# DMS-W1117-BFP-135EnglishTr

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Promotional Signage Gallery

1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 30, 31, 32, 33, 34, 35, 36, 38, 40, 41, 43, 44, 45, 47, 49, 50, 51, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 69, 70, 72, 73, 74, 78, 79, 80, 81, 82, 85, 86, 88, 90, 91, 93, 95, 97, 99, 101, 102,106, 109, 110, 115, 125, 130, 132, 136, 140, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 197, 198, 199, 200, 201, 202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 222, 223, 226, 227, 228, 229, 232, 233, 234, 236, 237, 242, 243, 244, 246, 247, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 270, 276, 278, 279, 286, 287, 288, 295, 298, 300, 302, 304, 310, 311, 312, 321, 324, 325, 326, 327, 329, 334, 340, 341, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 363, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408, 411, 412, 415, 416, 417, 420, 425, 426, 427, 428, 431, 432, 434, 436, 437, 438, 443, 444, 445, 452, 453, 454, 456, 457, 458, 459, 465, 467, 469, 470, 477, 481, 484, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 507, 509, 511, 517, 518, 521, 522, 523, 526, 528, 529, 532, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 551, 552, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 571, 572, 573, 575, 578, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 633, 632, 634, 635, 638, 640, 641, 642, 643, 644, 645, 646, 649, 652, 653, 654, 655, 656, 657, 658, 694, 695, 698, 699, 700, 702, 703, 706, 741, 771, 776

Participating Stores

Key DatesInstall: January 2, 2017Take Down: January 29, 2017

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End Aisle 1-10 ProductsEnd Aisle Product

1 Old Milwaukee Ice, Pabst Blue Ribbon

2 Bacardi Superior, Bacardi Gold, Russian Prince Vodka

3Freixenet Carta Nevada Brut Cava, Wolf Blass Red Label Shiraz Cabernet Sauvignon, French Cross Cabernet Sauvignon Bag in Box

4 Baileys Original Irish Cream, Baileys Vanilla Cinnamon, Baileys Chocolate Cherry

5 Smirnoff Cherry Flavoured Vodka, Smirnoff Lime Flavoured Vodka, Smirnoff Vanilla Flavoured Vodka

6 Citra Pinot Grigio Terre di Chieti, Fuzion Alta Reserve Malbec, Bodacious Smooth Red Bag in Box

7 Busch, Busch Ice, Busch Light

8 Crown Royal Whisky, Crown Royal Maple Flavoured, Crown Royal Vanilla

9 Polar Ice Vodka, Polar Ice 90 North Vodka

10 Pelee Island Chardonnay Reserve VQA, Citra Montepulicano DAbruzzo DOC, Deakin Estate Shiraz

End Aisle 1-10 Backer Cards

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End Aisle 1W1117-BCS-001










Promotional Signage End Aisle Backer Cards

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Promotional Signage End Aisle Backer Cards

End Aisle 11-20 ProductsEnd Aisle Product

11 KWV The Vinecrafter Chenin Blanc, Dois Amigos Tinto Red, Donini Merlot

12 Carling Lager, Carling Ice, Old Style Pilsner

13 Canadian Club Premium, Canadian Club Classic 12 Year Old, Canadian Club 100% Rye

14 Jackson-Triggs Vidal, Santa Julia+ Chardonnay, Borsao Tinto Garnacha

15 Lambs Palm Breeze Rum, Lambs Spiced Rum

16 Big House Cardinal Zin, Yvon Mau Merlot VdP, French Cross Cabernet Merlot

17 Gibsons Finest Rare 12 Year Old Whisky, Gibsons Finest Bold 8 YO

18 Chateau Des Charmes Gamay Noir VQA, Errazuriz Estate Pinot Noir, Montecillo Rioja Reserva

19 J.P. Wisers Vanilla Whisky, Malibu Coconut Rum Liqueur, Kahla Coffee Liqueur

20 Jim Beam White Label Bourbon, Jim Bean Black Kentucky Bourbon Aged 6 Years, Knob Creek Bourbon

End Aisle Backer Cards (End Aisles 11-20)

IMPORTANT: Seasonal End Aisle Backer Cards are to be displayed for the entire season. Products still change every Promotional Turn. Please rotate between Cozy Up! and the lifestyle image

Generic Backer Cards (Lifestyle) Re-order# W1117-BCG-011

Generic Backer Cards (Text) Re-order# W1117-BCG-012

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LTO & BAM StickersIn the unlikely event that an LTO or BAM offer changes after the backer cards have printed, stores will be required to make the appropriate updates. Place the sticker over the SAVE/BAM image that is printed on the backer card.

Re-order CodesEnglish: DMS-ENGSTICKERBilingual: DMS-BILSTICKER

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On ShelfKey Dates LTOStart: January 2, 2017Take Down: January 30, 2017

Key Dates BAMStart: January 1, 2017Take Down: January 28, 2017

Key Dates No OfferStart: January 1, 2017Take Down: January 28, 2017

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24 | Period 11

Location MessageComponent Specifications Re-order# Images

On Shelf Branded Pre-printed Shelf Talkers EA 1-20 (Set of 60)

Shelf Talkers6 w x 1 h

DMS-P1117-ONS-046

On Shelf Regular ProgramPre-printed Extender Strips65 versions

Extender Strips 12 w x 2 h

DMS-P1117-ONS-047

On Shelf Community ProgramPre-printed Extender Strips10 versions

Extender Strips 12 w x 2h

DMS-P1117-ONS-048

On Shelf Discovery Program Pre-printed Extender Strips 9 versions

Extender Strips 12 w x 2h

DMS-P1117-ONS-049

Cut Cases

Generic Blank Pricer Cards (50 per bundle)

Pricer Cards 8 w x 7 h

DMS-P1117-ONS-050

On Shelf Generic Blank Extender Strips (15 per bundle)

Extender Strips 12 w x 2 h

DMS-P1117-ONS-051

On Shelf Blank Bin Tags for General Use (25 per bundle)

Bin Tags 6 w x 1 h

Central Supply Shopping Cart# 749358

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Location MessageComponent Specifications Re-Order# Images

On Shelf More Miles! Shelf Talkers Pre-Printed (BAM Program)(9 versions)

6 w x 1 h English/No Price

DMS-P1117-ONS-053

On Shelf Sharis Pick Shelf Talkers Pre-Printed (IMAGE Program)(9 versions)

6 w x 1 h Price/No Price

DMS-P1117-ONS-054

On Shelf Deal of the Week Shelf Talkers Pre-Printed (IMAGE Program)(6 versions)

6 w x 1 h Bilingual/No Price

DMS-P1117-ONS-055

On Shelf SAVE Shelf Talkers Pre-Printed (Limited Time Offer Program)

6 w x 1 h English/PriceEnglish/No Price

DMS-P1117-ONS-056

On Shelf SAVE/ PARGNEZ Shelf Talkers Pre-Printed (Limited Time Offer Program)

6 w x 1 h Bilingual/PriceBilingual/No Price

DMS-P1117-ONS-057

On Shelf Bonus AIR MILES Shelf Talker Pre-Printed (Bonus AIR MILES Program)


DMS-P1117-ONS-058

On Shelf BONUS AIR MILES reward miles de rcompense AIR MILES in prime Shelf Talkers Pre-Printed (Bonus AIR MILES Program)


DMS-P1117-ONS-059

On Shelf NEW Shelf Talkers Pre-Printed (New Product Program)


DMS-P1117-ONS-060

On Shelf NEW/NOUVEAU Shelf Talkers Pre-Printed (New Product Program)


DMS-P1117-ONS-061

On Shelf In The Spotlight Shelf Talkers Pre-Printed (IMAGE Program)


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Location MessageComponent Specifications Re-Order# Images

On Shelf In The Spotlight/EN VEDETTE Shelf Talkers Pre-Printed (IMAGE Program)


DMS-P1117-ONS-063

On Shelf Go Green ExtenderPre-printed Extender Strips 1 version

Extender Strips 12 w x 2 hPrice/No Price

DMS-P1117-ONS-064

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Advertising

Enhanced Guide

Super Sale FSIs

Radio

Digital Advertising

AIR MILES@ e-blast

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Advertising

Period 11 Enhanced GuideThe Enhanced Guide features all the key programs taking place this promotional turn by way of product highlights. This includes features on the Deal of the Week, End Aisle, Food & Drink Table, LTO and Bam Offers and much more.

Publications & Insertion DatesPublication Insertion Date

Kenora Daily NewsWednesday January 11, 2017

Ottawa Sun

Barrie Examiner

Thursday January 12, 2017

Belleville News

Brampton Guardian

Burlington Post

Central Hastings News

Chatham This Week

Clarington This Week

Guelph Tribune

Hamilton Spectator

Kingston Whig Standard

Kitchener Waterloo Record (TMC)

London Community News

London Free Press

Markham Economist

Mississauga News

Newmarket/Aurora Era Banner

North Bay Nugget

Oakville Beaver

Oshawa This Week

Quinte News

Richmond Hill Liberal

Sault Ste. Marie Star

St. Catharines Standard

Thunder Bay Chronicle Journal

Timmins Daily Press

Toronto Star

Windsor Star

Ottawa Citizen

Friday January 13, 2017Peterborough This Week

Sudbury Star

Toronto Sun

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Enhanced Guide Participating Products LCBO # Product Name Size

SUPER SALE WEEK 12691 Tanqueray Gin 750 mL

108357 Carolans Irish Cream 750 mL

545319 Frescobaldi Castiglioni Chianti DOCG 750 mL

614651 Trapiche Reserve Malbec (Deal of The Week) 750 mL

926626 Famille Perrin Les Sinards Chteauneuf-du-Pape 750 mL

SPIRITS596 Bacardi Superior 375 mL

1099 Johnnie Walker Red Label 750 mL

1867 Drambuie 750 mL

2808 Bacardi Gold 375 mL

5959 Baileys Original Irish Cream 750 mL

9043 Crown Royal Whisky 375 mL

211334 The Famous Grouse Scotch Whisky 1140 mL

311936 Canadian Club Classic 12 YR Old 1140 mL

312801 Crown Royal Maple Finished 750 mL

324863 Jim Beam Black Kentucky Bourbon Aged 6 Years 750 mL

326009 Knob Creek Bourbon 750 mL

356147 Criollo Chocolate Sea Salted Caramel Liquor 375 mL

381970 Smirnoff Lime Flavoured Vodka 750 mL

382028 Smirnoff Vanilla Flavoured Vodka 750 mL

392308 Baileys Vanilla Cinnamon 750 mL

400242 Baileys Chocolate Cherry 750 mL

401828 Polar Ice 90 North Vodka 750 mL

462309 Lamb's Spiced Rum 750 mL

476911 Crown Royal Vanilla 750 mL

477836 Malibu Coconut Rum Liqueur 750 mL

577973 Kahla Coffee Liqueur 1750 mL

BEER37861 Pabst Blue Ribbon 473 mL

38265 Carling Lager 473 mL

177717 Carling Ice 473 mL

243105 Miller Genuine Draft 473 mL

255380 Pilsner Urquell 500 mL

268011 Tennent's Export Lager 500 mL

279877 Busch Ice 6 x 473 mL

284562 Michelob Ultra 473 mL

300699 Molson Canadian 6 x 473 mL

346452 Old Style Pilsner 473 mL

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30 | Period 11

Advertising

LCBO # Product Name Size

357236 Chimay Blue Cap 330 mL

409623 Busch Light 6 x 473 mL

463430 Sleeman Railside Session Ale 473 mL

478255 Cracked Canoe 473 mL

586677 Old Milwaukee Ice 6 x 473 mL

614909 Kozel Beer 500 mL

696161 Busch 6 x 473 mL

4002553 Sleeman Clear 6 x 473 mL

WINES17483 Citra Pinot Grigio Terre di Chieti 750 mL

18689 KWV The Vinecrafter Chenin 750 mL

57349 Chteau des Charmes Gamay Noir VQA 750 mL

135475 Fuzion Alta Reserve Malbec 750 mL

160358 Donini Merlot 1000 mL

216044 Pelee Island Chardonnay Reserve VQA (Lighthouse) 750 mL

216887 Freixenet Carta Nevada Brut Cava 750 mL

218891 Dois Amigos Tinto Red 3000 mL

226696 Errazuriz Estate Pinot Noir 750 mL

272401 Big House Cardinal Zin 750 mL

276394 Jackson-Triggs Vidal 1500 mL

311795 Wolf Blass Red Label Shiraz Cabernet Sauvignon 750 mL

328534 Jackson-Triggs Cabernet Sauvignon 750 mL

331371 French Cross Cabernet Sauvignon Bag in Box 4000 mL

365221 Santa Julia Chardonnay 750 mL

386961 Borsao Tinto Garnacha 750 mL

446633 Citra Montepulciano D'Abruzzo DOC 750 mL

457523 Game Changer Red VQA 750 mL

560821 Deakin Estate Shiraz 750 mL

572370 Yvon Mau Merlot VdP 1500 mL

607903 French Cross Cabernet Merlot 1500 mL

621003 Montecillo Rioja Reserva 750 mL

VQA307744 O'Leary Cabernet Merlot VQA 750 mL

400101 Frisky Beaver Red VQA 750 mL

620104 Angels Gate Sussreserve Riesling VQA 750 mLTrad

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Period 11 Free Standing Inserts (FSI)Two Free Standing Inserts (FSI) will be circulated during Period 11. Each insert will promote the products participating in the weekly Super Sales

Circulation DatesWeek #2 - January 19 or 20Week #3 (Final Week) - January 25, 26 or 27

Publications Belleville News

Brampton Guardian

Burlington Post

Central Hastings News

Clarington This Week

Guelph Tribune

Hamilton Spectator

Kitchener Waterloo Record (TMC)

London Community News

Markham Economist

Mississauga News

Newmarket/Aurora Era Banner

Oakville Beaver

Oshawa This Week

Peterborough This Week

Quinte News

Richmond Hill Liberal

Ottawa Citizen

Thunder Bay Chronicle Journal

Windsor Star

Barrie Examiner

Chatham This Week

Kenora Daily News

Kingston Whig Standard

London Free Press

North Bay Nugget

Ottawa Sun

Sault Ste. Marie Star

St. Catharines Standard

Timmins Daily Press

Toronto Sun

Sudbury Star

Toronto Star

Super Sale LCBO# Product SizeSale #2 - Jan 19-25 213934 Georges Duboeuf Beaujolais Brouilly 750 mL

260364 Megalomaniac Homegrown Red VQA 750 mL

328567 Cathedral Cellar Cabernet Sauvignon 750 mL

352104 Aberlour 12YO Single Malt Scotch Whisky (Deal of the Week)

750 mL

388306 Inniskillin Vidal Icewine 375 mL

428417 Gooderham & Worts Canadian Whisky 750 mL

436956 Casillero Del Diablo Reserva Devils Collection Red 750 mL

597559 Titos Handmade Vodka 750 mL

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Advertising

Sale #3 - Jan 19- Jan 25 258673 G. Marquis The Sliver Line Pinot Noir VQA 750 mL

370924 Trapiche Pure Malbec 750 mL

376145 Radio Boka Tempranillo, Valencia (Deal of the Week) 750 mL

395582 Auchentoshan American Oak, Lowland 750 mL

467043 Girls Night Out Pinot Grigio 1500 mL

500512 Captain Morgan Original Spiced Rum 750 mL

521021 Francis Coppola Diamond Collection Cabernet Sauvignon 750 mL

RadioThere will be 3 radio spots during Period 11 from January February 1, 2017.

LCBO# Description Size Offer Duration614651 Trapiche Reserve Malbec 750 mL $3.00 LTO January 1218, 2017352104 Aberlour 12 YO Single Malt Scotch Whisky 750 mL $10.00 LTO January 19 25, 2017376145 Radio Boka Tempranillo, Valencia 750 mL $2.00 LTO January 26 February 1, 2017

Digital AdvertisingA selection of products from the Flyers to be posted on the FLIPP App.

AIR MILES e-blastThere will be AIR MILES e-blast promoting the following products during the Holiday season.LCBO# Description Size Offer e-blast Date3558 Gibsons Finest Rare 12 YR Old Whisky 750 mL 10 BAM

January 12, 2017215871 Gibsons Finest Rare 12 YR Old Whisky 1140 mL 15 BAM457572 Gibsons Finest Bold 8 YR 750 mL 8 BAM21378 Jim Beam White Label Bourbon 750 mL 20 BAM January 19 , 2017

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SALE #1 January 12, 2017 January 18, 2017

SALE #2 January 19, 2017 January 25, 2017SALE #3 January 26, 2017 February 1, 2017

Note: there are no sales from January 1 11, 2017.

Participating Stores All Stores

Key DatesInstall: January 12, 2017Take Down: February 1, 2017

Super Sale: This Week Only!

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Overview The weekly Super Sale event is happening again during Period 11 this year, offering customers deep discount LTOs (Limited Time Offers) for one week only. The Super Sale Block Pile displays will change each week of the promotion as the featured products change. Stores are recommended to order additional inventory of the participating SKUs to ensure sufficient stock is available for the promotion. Stores that do not normally carry the participating SKUs should consider bringing them in for the promotion. .

Participating Stores:All Stores

Key DatesInstall Take Down

SALE #1 January 12, 2017 January 18, 2017

SALE #2 January 19, 2017 January 25, 2017SALE #3 January 26, 2017 February 1, 2017

Note: there are no sales from January 1 11, 2017.

Signage Components: All signage will be contained in one package. Please store extra signage in a safe location to be used throughout the promotion.

Re-order Codes: Week 1 Super Sale Blockpile Kit DMS- P1117-SBP-152

Week 2 Super Sale Blockpile Kit DMS-P1117-SBP-153

Week 3 Super Sale Blockpile Kit DMS-P1117-SBP-154

Super Sale Rise Wrap DMS-P1117-SBP-155

Super Sale FSI Cover

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SALE #1: January 12 to January 18, 2017 Use the SALE #1 Pole Topper sign to build Block Pile displays in high traffic areas with the following participating products. (Build up to three Block Pile displays at Store Managers discretion).

Wine Block Piles should be merchandised in case-savings format (option 2).

Wrap the Riser Wrap around the riser of the Block Piles. Please note that the riser wrap must be re-used for all three (3) weeks.

Merchandise the SALE #1 Pricer Cards in front of the corresponding participating products. Please note that the Pricer Cards for wine products will advertise Case Savings.

Participating ProductsLCBO# Description Size SAVE2691 Tanqueray Gin 750 $2.00108357 Carolans Irish Cream 750 $4.00545319 Frescobaldi Castiglioni Chianti DOCG 750 $3.00614651 Trapiche Reserve Malbec 750 $3.00926626 Famille Perrin Les Sinards Chateauneuf-du-Pape 750 $5.00

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SALE #2: January 19 to January 25, 2017 Take down SALE #1 Pole Topper sign use the SALE #2 Pole Topper sign to build Block Pile displays in high traffic areas with the following participating products. (Build up to three Block Pile displays at Store Managers discretion).



Participating ProductsLCBO# Description Size SAVE352104 Aberlour 12YO Single Malt Scotch Whisky 750 $10.00428417 Gooderham & Worts Canadian Whisky 750 $10.00597559 Titos Handmade Vodka 750 $4.00213934 Georges Duboeuf Beaujolais Brouilly 750 $3.00260364 Megalomaniac Homegrown Red VQA 750 $3.00436956 Casillero Del Diablo Reserva Devil's Collection Red 750 $4.00328567 Cathedral Cellar Cabernet Sauvignon 750 $3.00388306 Inniskillin Vidal Icewine 375 $8.00

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SALE #3: January 26 to February 1, 2017 Use the SALE #3 Pole Topper sign to build Block Pile displays in high traffic areas with the following participating products. (Build up to three Block Pile displays at Store Managers discretion).


Wrap the Riser Wrap around the riser of the Block Piles. Please note that the riser wrap must be re-used for all three (3) weeks.


Participating ProductsLCBO# Description Size SAVE395582 Auchentoshan American Oak, Lowland 750 $5.00500512 Captain Morgan Original Spiced Rum (PET) 750 $3.00318709 Captain Morgan Original Spiced Rum 750 $3.00376145 Radio Boka Tempranillo 750 $2.00467043 Girls' Night Out Pinot Grigio 1500 $2.00370924 Trapiche Pure Malbec 750 $4.00258673 G. Marquis The Sliver Line Pinot Noir VQA 750 $3.00521021 Francis Coppola Diamond Collection Cabernet Sauvignon 750 $5.00

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Deal of the Week


This is a sold program. Participation is mandatory.

Important Note about InventoryParticipating Deal of the Week locations, will be centrally shipped a customized volume of cases based on historical sales. Locations that have the sku listed, but may not have the deal of the week display, may also be forced product to support the discount in their local market. The forces will be communicated to retail via Retail Admin and SMi Update, at least 3 weeks in advance of the promotion and will arrive in advance of the promotional turn. If you feel your store requires more inventory to support the program than your force, you are encouraged to place orders for more cases from your supplying warehouse.

1, 5, 10, 11, 15, 17, 18, 19, 20, 21, 22, 23, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 43, 44, 50, 51, 55, 57, 62, 63, 64, 65, 68, 73, 74, 79, 80, 82, 84, 85, 86, 90, 95, 101, 102, 106, 115, 125, 130, 132, 139, 140, 148, 149, 152, 154, 156, 163, 164, 165, 167, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 211, 212, 216, 217, 218, 221, 226, 227, 228, 233, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 401, 402, 404, 407, 411, 412, 415, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 445, 452, 457, 458, 459, 465, 467, 470, 481, 485, 490, 491, 494, 495, 497, 499, 500, 501, 505, 511, 518, 521, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 563, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 587, 590, 593, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776Tr

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Week 2: January 12 18, 2017LCBO# Description Size LTO Case Savings614651 Trapiche Reserve Malbec 750 mL $3.00 $36.00

Merchandising Instructions Merchandise the Trapiche Reserve Malbec sign into the Metal

Stand.

Merchandise corresponding Pricer Card in front of product.

The display should be merchandised to promote the case savings.

Banner Insert Re-order Codes:English: P1117-DOW-014Bilingual: P1117-DOW-019

OverviewThe Deal of the Week display changes four times throughout the promotion. The sales will be used to drive traffic in-store through compelling offers on popular wines and spirits. Please note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.

Key DatesWeek Install Take Down (End of Day)

1 January 5, 2017 January 11, 2017 NO DEAL OF THE WEEK FOR THIS WEEK ONLY2 January 12, 2017 January 18, 2017

3 January 19, 2017 January 25, 2017

4 January 26, 2017 February 1, 2017

Signage Components & Re-orderingStores will be provided with a signage kit. Signage will be available for re-order.

Pricer Cards (English) (6 Versions) Re-order# DMS-P1117-DOW-023 Shelf Talkers (6 versions) Re-order# DMS-P1117-ONS-055 Banner Inserts (English & Bilingual) (6 versions) Please see Merchandising Instructions for re-order codes.

Deal of the Weekparticipation is mandatory

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Week 3: January 19 25, 2017LCBO# Description Size LTO352104 Aberlour 12 YO Single Malt Scotch

Whisky750 mL $10.00

Merchandising Instructions Remove the Trapiche Reserve Malbec sign and merchandise

the Aberlour 12 YO Single Malt Scotch Whisky sign into the Metal Stand.



Week 4: January 26 February 1, 2017LCBO# Description Size LTO Case Savings376145 Radio Boka Tempranillo,

Valencia750 mL $2.00 $24.00

Merchandising Instructions Remove the Aberlour 12 YO Single Malt Scotch Whisky sign

and merchandise the Radio Boka Tempranillo, Valencia sign into the Metal Stand.


The display should be merchandised to promote the case savings.


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Save Big This Week Cut Case DisplayThe following stores are encouraged to build Cut-case displays to promote the weekly deals (Managers discretion). These stores will not be forced allocated inventory. Please ensure sufficient stock is ordered.

Participating Stores2, 3, 4, 6, 7, 8, 9, 12, 13, 14, 16, 24, 25, 28, 29, 30, 32, 39, 42, 45, 46, 47, 48, 49, 52, 53, 54, 56, 58, 59, 60, 61, 66, 67, 69, 70, 71, 72, 75, 76, 77, 78, 81, 83, 84, 87, 88, 89, 91, 92, 93, 94, 96, 97, 98, 99, 103, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 124, 126, 127, 128, 129, 131, 133, 134, 135, 136, 137, 138, 139, 141, 142, 143, 144, 145, 146, 147, 151, 153, 155, 157, 158, 159, 160, 161, 162, 166, 169, 170, 172, 173, 174, 175, 176, 178, 180, 181, 183, 184, 186, 189, 192, 193, 194, 196, 197, 199, 202, 203, 204, 205, 208, 210, 213, 214, 219, 220, 222, 223, 224, 225, 229, 230, 231, 232, 234, 235, 236, 237, 238, 239, 240, 241, 245, 246, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 268, 270, 271, 272, 273, 274, 275, 276, 277, 280, 281, 282, 283, 284, 285, 286, 289, 290, 291, 292, 293, 294, 295, 296, 297, 299, 301, 302, 303, 304, 305, 306, 307, 308, 309, 312, 313, 314, 315, 316, 317, 318, 319, 320, 322, 323, 327, 328, 330, 331, 332, 333, 335, 336, 337, 338, 339, 341, 343, 345, 347, 348, 349, 350, 352, 354, 358, 363, 364, 365, 368, 369, 370, 372, 374, 375, 376, 377, 379, 380, 384, 395, 399, 400, 403, 405, 406, 409, 410, 413, 414, 418, 419, 420, 421, 422, 423, 424, 429, 430, 433, 435, 436, 439, 440, 441, 442, 444, 446, 447, 448, 449, 450, 451, 453, 454, 455, 456, 460, 461, 462, 463, 464, 466, 468, 469, 471, 472, 473, 474, 475, 476, 477, 478, 479, 480, 482, 483, 484, 485, 486, 487, 488, 489, 492, 493, 496, 498, 502, 503, 504, 506, 507, 509, 510, 512, 513, 514, 515, 516, 517, 519, 520, 522, 524, 526, 527, 529, 530, 531, 532, 533, 535, 537, 538, 539, 541, 543, 547, 548, 550, 552, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 583, 586, 588, 589, 591, 594, 595, 596, 597, 598, 599, 603, 604, 606, 607, 608, 610, 611, 612, 613, 614, 615, 621, 622, 626, 635, 636, 637, 638, 639, 642, 644, 645, 646, 650, 651, 654, 656, 657, 677, 695, 697

Key Dates & Participating ProductsPlease note that the sales always begin on a Thursday and last until end of day the following Wednesday. When the featured product is a wine, we will be communicating the Case Savings deal and recommend that in-store displays reflect this strategy.

LCBO# Product Size LTO Case Savings

WEEK 1: JANUARY 5 11, 2017

NO DEAL OF THE WEEK THIS WEEK


614651 Trapiche Reserve Malbec 750 mL $3.00 $36.00 on a case of 12


352104 Aberlour 12 YO Single Malt Scotch Whisky 750 mL $10.00

WEEK 4: JANUARY 26 FEBRUARY 1, 2017

376145 Radio Boka Tempranillo, Valencia 750 mL $2.00 $24.00 on a case of 12


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Signage Components & Re-order Codes

Deal of the Week Pricer Cards ALL Stores Re-order# DMS-P1017-DOW-023

Deal of the Week Generic Cut-Case Backer Card Deal of the Week Generic Riser Wrap KitEnglish: DMS-W1117-DOW-024Bilingual: DMS-W1117-DOW-026

English: DMS-W1117-DOW-025Bilingual: DMS-W1117-DOW-027

Merchandising Instructions Cut Case Display(For stores that have available floor space)

Please set up a Cut-case display using the provided generic signage.

Merchandise Pricer Cards in front of products.

Cut-case displayWeeks 1 & 3

Cut-case display (Case Savings)Weeks 2 & 4




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Bright Lights: Our experts suggest lower-alcohol wines, cocktails and beers, helping you and your guests pace yourselves during marathon TV awards shows and big-game get-togethers.

Cake for Two: When it comes to tantalizing Valentines Day desserts, these good cakes come in small sizes.

Winter Wining & Dining: Matching winter wine styles with flavourful comfort-food recipes will help brighten up the cold-weather season.

Features

The Winter issue of Food & Drink is to be distributed in stores Wednesday, January 11, 2017.

PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO JANUARY 11, 2017.

Customers can enjoy issues of Food & Drink online, in both English and French. Each issue is released online shortly after the print edition is released in stores.

Please direct customers to visit www.foodanddrink.ca/fddigital for more information and to access the online versions.

NEW! Starting with Period 11, signage has been redesigned for use in multiple periods. Please see Signage section on next page for details.

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Food & Drink

Merchandising Instructions The Winter issue should be merchandised prominently in your Food & Drink magazine fixture.

The fixture should be positioned in the selling area of the store.

If your store does not have a stand, please display Food & Drink at all checkouts, customer service and the Information centre.

If you have any More Food & Drink Holiday issues remaining, display both publications in the fixture.

Once your supply has been depleted, please store the fixture and signage until the next issue arrives. Do not use the stand to display other materials.

Additional Copies To request additional copies once your original supply has run out, please email [email protected] with your store number, contact name, # of copies requested, and English or French version

We will distribute additional copies equitably among all stores who request additional copies after the initial distribution. As supply is limited, please understand that stores may not receive the quantity requested.

Coming Soon The Winter 2017 issue of More Food & Drink will be available the week of January 30, 2017.

The Spring 2017 issue of Food & Drink will be available in stores March 15, 2017.

.

NEW! Signage has been redesigned to merchandise both Food & Drink and More Food & Drink.Please keep this signage for use in period 11 and period 12.

Component Where to install sign Re-order Code Images PERIOD 11 & 12FOOD & DRINK Header Card English/Bilingual

FOOD & DRINK Metal Fixture

W1117-FDH-069

PERIOD 11 & 12 FOOD & DRINK "A" Frame Sign

FOOD & DRINK "A" Frame Fixture

English/English: W1117-FDA-070

English/French: W1117-FDA-071

WINTER 2017

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LCBO # Story/ Product SizeMATCHMAKER MATCHES - all matches from stories

420067 Mnage Trois Moscato 750 mL395228 Henry of Pelham Late Harvest Vidal VQA 375 mL897645 Sophias Lemoncella 750 mL455428 Baileys Almande 750 mL60608 El Dorado 12 Year Old Rum 750 mL398677 St. Ambroise Oatmeal Stout 473 mL424044 Chantilly French Cream 750 mL631226 McGuinness Crme de Cacao White 750 mL31120 Osborne Santa Maria Cream Sherry 750 mL111443 Chambord Royale 750 mL457044 KW Craft Cider 4 pk337006 Double Trouble Prison Break Pilsner 473 mL442574 La Linea Cotes Du Roussillon Villages AOP 750 mL58594 Angels Gate Gewurztraminer VQA 750 mL289124 Domaine Laroche Saint Martin Chablis 750 mL619791 Jackson-Triggs Ros 750 mL420026 Phillips Blue Buck 473 mL424093 County Pear Cider 500 mL253229 Bougrier Vouvray Chenin Blanc 750 mL394072 Sue-Ann Staff Fancy Farm Girl Frivolous White VQA 750 mL165845 Chivite Gran Feudo Rosado 750 mL295006 Cave Spring Dry Ros VQA 750 mL466292 Ernest Dry Cider 473 mL449249 Goose Island Honkers Ale 473 mL362087 Pfaff Pinot Gris 750 mL417642 Cave Spring Pinot Noir VQA 750 mL(V) 32193 Hakutsuru Sayuri Nigori Sake 300 mL260133 Arbor Mist White Pear Pinot Grigio 750 mL594127 Vineland Cabernet Franc VQA 750 mL378133 Vignamaggio Monna Lisa Chianti Classico 750 mL428805 Woodwork Chardonnay 750 mL353888 Hogtown Ale 473 mL(V) 69377 Monte Antico IGT 750 mL192674 Malivoire Guilty Men Red VQA 750 mL459974 JCB Les Ursulines Bourgogne Chardonnay AOC 750 mL81653 Chteau des Charmes Barrel Fermented Chardonnay VQA 750 mL(V) 198853 Tawse Quarry Road Organic Riesling 750 mL286237 Clean Slate Riesling Mosel 750 mL

A SPLASH OF WINE262261 Trapiche Extra Brut Sparkling 750 mL225946 Pelee Island Secco VQA 750 mL277186 Zonin Prosecco Brut 1821 750 mL429951 Yellow Tail Red Moscato Bubbles 750 mL

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Food & Drink

LCBO # Story/ Product SizeWHAT'S NEW

468512 Reyka Small Batch Vodka 750 mL440867 Honoro Vera Garnacha Do Calatayud 750 mL470088 Cupcake Black Forest Decadent Red 750 mL(V) 391896 Vinessens Sein 2011 750 mL474478 Smuttynose Brewing Company Finestkind IPA 473 mL479956 St-Rmy French Apple 750 mL481614 Croc Apple 750 mL(VE) 678698 Gnarly Head Old Vine Zinfandel 750 mL481556 EastDell Riesling VQA 750 mL

TRENDSPOTTING169334 Beaus Lug-Tread Lagered Ale 4 pk

WINTER WINING & DINING192674 Malivoire Guilty Men Red VQA 750 mL378109 Sartori Valpolicella Classico 750 mL277657 Aquinas Pinot Noir 750 mL377622 Laroche Viognier de la Chevalire 750 mL308718 Pondview Lot 74 Chardonnay Riesling Gewurztraminer VQA 750 mL146761 Fielding Riesling VQA 750 mL415745 Nobilo Regional Collection Sauvignon Blanc 750 mL(VE) 659607 Mitolo Jester Shiraz 750 mL421073 M. Chapoutier Chteauneuf-du-Pape Les Grands Merisiers 750 mL101477 Kacaba Cabernet Merlot Syrah VQA 750 mL442491 Fantini Farnese Numero Uno Primitivo IGP 750 mL419986 Jacobs Creek Double Barrel Shiraz 750 mL

BRIGHT LITES336735 Baden Gewrztraminer 750 mL286237 Clean Slate Riesling 750 mL75663 Aliana Vinho Verde 750 mL265157 Jacobs Creek Moscato 750 mL255380 Pilsner Urquell 500 mL270447 Guinness 500 mL404368 Muskoka Detour 473 mL415703 Central City Red Racer I.S.A. 473 mL450320 Collective Arts Saint of Circumstance 473 mL389098 Junction Brewing Brakemans Session Ale 473 mL408054 Great Lakes Pompous Ass English Pale Ale 473 mL402545 Spitfire Kentish Ale 500 mL

THE DARK SIDE OF BEER86439 Waterloo Dark 473 mL437228 Side Launch Dark Lager 473 mL473629 Boulevard Brewing 2015 Bourbon Barrel Quad 750 mL374363 Rochefort 10 330 mL406199 Forked River Weendigo Imperial Stout 500 mL296269 Wellington Imperial Russian Stout 473 mL

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1, 10, 15, 17, 21, 22, 23, 31, 38, 41, 44, 51, 55, 57, 65, 74, 82, 115, 130, 148, 149, 156, 171, 185, 187, 191, 195, 198, 211, 217, 221, 226, 227, 228, 233, 250, 252, 253, 263, 269, 279, 288, 298, 300, 310, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 390, 391, 392, 394, 397, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 500, 522, 523, 528, 536, 542, 545, 551, 554, 569, 573, 575, 579, 580, 584, 587, 602, 605, 609, 618, 619, 623, 624, 627, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 703, 706, 741, 776

Food & Drink Table(formerly Lets Get Together Table)


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Food & Drink Table

Merchandising Instructions: Please merchandise residual holiday gifts during the first week of P11.

The Winter issue of Food & Drink is to be distributed in stores Wednesday, January 11, 2017. Please do not display the Winter issue prior to January 11th.

Self Merchandiser on table, please refer to your tables planoguide (on the following pages) for placement. Participating stores will receive four (4) Self Merchandisers. Bilingual stores will receive three (3) english/ one (1) French.

Merchandise Food & Drink magazine in the Self Merchandisers.

Signage ComponentsThe following signage will be sent to participating stores before Period 11 begins.

Enhanced Sign

Large Table Small Table Shelf Talkers (12 versions)English: P1117-FDT-039 Bilingual: P1117-FDT-040

English: P1117-FDT-041Bilingual: P1117-FDT-042

DMS-P1117-FDT-043

In-section Hot Buttons Mini-Pole Topper Signs Self Merchandiser

English DMS-P1117-FDT-153Bilingual DMS-P1117-FDT-154

English DMS-P1117-FDT-155Bilingual DMS-P1117-FDT-156

English DMS-P1117-FDT-160Bilingual DMS-P1117-FDT-161Tr

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Group 1 Large 7 Table + 2 Small End TablesParticipating Stores17, 22, 23, 31, 41, 44, 51, 55, 65, 74, 82, 130, 148, 156, 171, 191, 195, 198, 211, 221, 226, 227, 228, 233, 250, 279, 288, 298, 300, 310, 326, 344, 351, 361, 381, 383, 391, 397, 401, 407, 427, 437, 438, 443, 445, 470, 481, 485, 490, 491, 497, 528, 536, 542, 551, 569, 575, 579, 587, 602, 605, 609, 623, 627, 630, 631, 633, 634, 640, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 703, 706, 741

Participating Products

Location LCBO# Description Size

A 440867 Honoro Vera Garnacha Do Calatayud 750 mL

B 429951 Yellow Tail Red Moscato Bubbles 750 mL

C 391896 Vinessens Seins 2011 750 mL

D 394072 Sue-Ann Staff Fancy Farm Girl Frivolous White VQA 750 mL

E 60608 El Dorado 12 Year Old Rum 750 mL

F 455428 Baileys Almande 750 mL

G 479956 St-Rmy French Apple 750 mL

H 481614 Croc Apple 750 mL

I 255380 Pilsner Urquell 500 mL

J 408054 Great Lakes Pompous Ass 473 mL

K 437228 Side Launch Dark Lager 473 mL

L 270447 Guinness Draught Beer 500 mL1 Metal Pole Cozy Up Wines2 Metal Pole Winter Beer 3 Metal Pole Spirits to Savour4 Metal Pole Never Miss An Issue Of Food And Drink

C AB

E F

BOX SIGN

B3

facings

C6 facings

A6 facings

K1 facing

L4 facings

J4 facings

I1 facing

H6 facings

G

D6 facings

Food & Drink

Magazine Holder

B3

facings

F3

facings

E6 facings

G6 facings

Food & Drink

Magazine Holder

F3

facings

Food &

Drink

Magazine

Holder

4

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2

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52 | Period 11

Food & Drink Table

Group 2 Large 7' Table + 4 Side TablesParticipating Stores1, 10, 15, 21, 38, 57, 115, 149, 187, 217, 252, 253, 263, 329, 346, 355, 359, 367, 373, 378, 390, 392, 394, 404, 412, 416, 459, 522, 523, 545, 554, 573, 618, 619, 624, 632, 641



A 440867 Honoro Vera Garnacha Do Calatayud 750 mL

B 429951 Yellow Tail Red Moscato Bubbles 750 mL



E 60608 El Dorado 12 Year Old Rum 750 mL



H 481614 Croc Apple 750 mL


J 270447 Guinness Draught Beer 500 mL

K 408054 Great Lakes Pompous Ass 473 mL

L 437228 Side Launch Dark Lager 473 mL1 Metal Pole Cozy-Up Wines2 Metal Pole Never Miss An Issue Of Food And Drink3 Metal Pole Spirits To Savour4 Metal Pole Winter Beer

BOX SIGND3 facings

D1 facing

B6 facings

H3 facings

H1 facing

C6 facings

B3 facings

A6 facings

I3 facings

J3 facings

L3 facings

K3 facings

Food & Drink

Magazine Holder

2

B3 facings

E6 facings

F3 facings

G6 facings

Food & Drink

Magazine Holder

F3 facings

A6 facings

C6 facings

F6 facings

G6 facings

E6 facings

D1 facing

Food &

Drink

Magazine

Holder

H1 facing

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Group 3 Small 5' Table + 2 Small End TablesParticipating Stores411, 500, 776



A 255380 Pilsner Urquell 500 mL

B 408054 Great Lakes Pompous Ass 473 mL


D 440867 Honoro Vera Garnacha Do Calatayud 750 mL

E 270447 Guinness Draught Beer 500 mL

F 437228 Side Launch Dark Lager 473 mL


H 60608 El Dorado 12 Year Old Rum 750 mL

I 481614 Croc Apple 750 mL

J 455428 Baileys Almande 750 mL

K 394072 Sue-Ann Staff Fancy Farm Girl Frivolous White VQA 750 mL

L 429951 Yellow Tail Red Moscato Bubbles 750 mL1 Metal Pole Never Miss An Issue Of Food & Drink2 Metal Pole Spirits To Savour3 Metal Pole Winter Beer4 Metal Pole Cozy-Up Wines

E3 facings

F3 facings

B3 facings

A3 facings

BOX SIGN

B6 facings

A6 facings

E6 facings

F6 facings

H6 facings

G6 facings

C6 facings

D6 facings

I4 facings

J1 facing

L1 facing

K4 facings

3

4

1

2

Food & Drink

Magazine Holder

Food & Drink

Magazine Holder

Food &

Drink

Magazine

Holder Fo

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54 | Period 11

Food & Drink Table

Group 4 Small 5' Table + 4 Side Tables Participating Stores185, 269, 428, 457, 580, 584, 700



A 479956 St-Rmy French Apple 750 mL

B 60608 El Dorado 12 Year Old Rum 750 mL

C 429951 Yellow Tail Red Moscato Bubbles 750 mL


E 481614 Croc Apple 750 mL


G 391896 Vinessens Seins 2011 750 mL

H 440867 Honoro Vera Garnacha Do Calatayud 750 mL


J 270447 Guinness Draught Beer 500 mL

K 408054 Great Lakes Pompous Ass 473 mL

L 437228 Side Launch Dark Lager 473 mL1 Metal Pole Spirits To Savour2 Metal Pole Never Miss An Issue Of Food & Drink3 Metal Pole Winter Beer4 Metal Pole Cozy-Up Wines

L3 facings

K3 facings

I3 facings

J3 facings

BOX SIGN

B6 facings

A6 facings

E6 facings

F6 facings

C2 facings

C1 facing

A6 facings

B6 facings

F6 facings

E6 facings

D6 facingsD

4 facings

H4 facingsH

6 facings

G1 facing

G2 facings

24

1

3

Food & Drink

Magazine Holder

Food & Drink

Magazine Holder

Food &

Drink

Magazine

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Participating Stores ALL STORES


Clearance Block Pile

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56 | Period 11

Cozy UpClearance Block Pile

Big Savings! Block Pile and In-Section DisplaysAll stores will receive Big Savings! signage package in an effort to reduce any unsold Holiday gift packs or residual stock. The price reductions will be communicated in the SMi Updates Newsletter.

Merchandising Instructions Create a Block Pile in a high traffic area of the store

and display any unsold merchandise.

If you do not have enough products to fill a Block Pile, continue to merchandise and sell any residual holiday gift products on the Seasonal & New Product Fixture using the Big Savings! Shelf Talkers.

If your store has space on your gondola fixture, use the Big Savings Category Sign provided to merchandise reduced products.


Signage Components Pole Topper Sign

Blank Shelf Talkers

Blank Pricer Cards

Category Sign

Signage Kit Re-order# DMS-P1117-CBP-156

Further communication regarding the markdown strategy will be communicated in upcoming SMi newsletters.

Pole Topper Category Sign Pricer Card Shelf Talker


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1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 30, 31, 32, 32, 33, 34, 35, 36, 38, 40, 41, 44, 45, 47, 49, 51, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 70, 72, 73, 74, 79, 80, 81, 82, 83, 85, 93, 95, 97, 99, 101, 106, 107, 115, 125, 130, 132, 140, 143, 144, 145, 148, 149, 154, 155, 155, 156, 158, 163, 164, 165, 167, 168, 171, 179, 182, 185, 187, 188, 191, 192, 195, 198, 200, 201, 207, 209, 210, 211, 212, 214, 216, 217, 218, 221, 226, 228, 229, 233, 234, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 260, 263, 265, 266, 270, 270, 271, 274, 275, 276, 278, 279, 282, 287, 288, 289, 295, 296, 298, 300, 302, 310, 311, 312, 317, 321, 324, 325, 326, 329, 333, 334, 339, 340, 341, 343, 344, 345, 346, 351, 353, 354, 355, 355, 358, 359, 360, 361, 367, 368, 369, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 404, 406, 406, 407, 411, 412, 415, 416, 417, 420, 423, 425, 426, 427, 428, 431, 432, 434, 437, 438, 440, 443, 445, 451, 452, 453, 454, 456, 457, 459, 461, 465, 470, 473, 481, 483, 485, 486, 489, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 512, 515, 521, 522, 523, 526, 528, 530, 532, 534, 536, 537, 538, 540, 541, 542, 544, 545, 546, 547, 549, 550, 551, 553, 554, 555, 556, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 580, 586, 587, 589, 590, 593, 598, 601, 602, 605, 607, 609, 610, 614, 616, 617, 619, 621, 622, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 636, 637, 638, 639, 640, 641, 642, 643, 644, 645, 649, 650, 652, 653, 656, 677, 694, 695, 697, 698, 699, 700, 702, 703, 706, 741, 771, 776


Winter Beer & Cider Campaign

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58 | Period 11

Winter Beer & Cider

OverviewThis year, we will be launching our first Winter Beer Campaign. This program will embrace the down season by offering compelling reasons to savour Beer & Cider this winter. The main component of the promotion is a content-rich, 32-page, oversized Free Standing Insert (FSI) featuring over 75 products. Story highlights include Beer styles for winter (as endorsed by our Beer Ambassadors), new beers, beer & desserts and a ski-town spotlight supporting local breweries.

The FSI will be distributed in select LCBO stores, NOW magazine and through direct mail in the following markets: Toronto/GTA, Ottawa, Guelph, Hamilton, Kitchener/Waterloo, London, Sudbury, Sault Ste Marie, and Peterborough

Distribution: Week of January 16, 2017

Merchandising Instructions: Please merchandise and distribute FSIs upon receipt

Participating stores will receive 250 1000 copies of the FSI. Beer Ambassadors are strongly encouraged to read the FSI as it is full of beer information and useful ideas to help you sell more beer.

For the stores that participate in the Mystery Bag program, please include the FSI in the Mystery bag when assembling it.

Stores that dont participate in the Mystery Bag program are encouraged to offer the FSI to customers purchasing Craft Beer or Cider.

Participating Products:

LCBO# Description Size450304 Stash Straight Up Ale 473 mL

480350 Goose Island Rambler IPA 473 mL

474478 Smuttynose Finestkind IPA 473 mL

459396 Czechvar Dark 500 mL

478297 Innis & Gunn Bourbon Dark Ale 330 mL

484972 Shinnicked Stout 473 mL

476887 Charlie Wells Dry Hopped Lager 500 mL

481515 Bench Ball's Falls Session IPA 473 mL

437228 Side Launch Dark Lager 473 mL

369520 8th Sin Black Lager 473 mL

86439 Waterloo Dark 473 mL

418848 Thornbury Jubilee Amber Lager 473 mL

408054 Great Lakes Pompous Ass 473 mL

449249 Goose Island Honkers Ale 473 mL

481739 Nickelbrook Equilibrium ESB 473 mL

312850 Cobblestone Stout 440 mL

398677 St Ambroise Oatmeal Stout 473 mL

296269 Wellington Imperial Russian Stout 473 mL

270447 Guinness 500 mL

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LCBO# Description Size

198069 Chimay Premiere 750 mL

346197 St Bernardus Abt 12 750 mL

68049 Leffe Brune 6 x 330 mL

402370 Westmalle Dubbel 330 mL

374546 Growers Honeycrisp Apple Cider 473 mL

407668 Shiny Apple Cider 473 mL

279307 Somersby Apple Cider 500 mL

560532 Strongbow Cider 500 mL

394015 Brickworks Batch:1904 Cider 473 mL

339770 Molson Canadian Cider 473 mL

699389 Magners Original Irish Cider 500 mL

455840 Stella Artois Cidre 473 mL

333583 Thornbury Premium Apple Cider 473 mL

457358 Grow A Pear 473 mL

374520 Angry Orchard Hard Cider 6 x 355 mL

418582 Pommies Farmhouse Cider 473 mL

399063 Side Launch Pale Ale 473 mL

380329 Lake Of Bays Spark House 473 mL

440941 Collingwood Downhill Pale Ale 473 mL

6445 Creemore Springs Premium Lager 473 mL

416248 Creemore Springs Lot 9 Pilsner 473 mL

404368 Muskoka Detour 473 mL

461798 Smashbomb Atomic IPA 473 mL

461905 Flight Delay IPA 473 mL

415323 Big Rig Black IPA 473 mL

169334 Lugtread Lagered Ale 4 x 600 mL

486951 Youngs Double Chocolate Stout 500 mL

201723 Erdinger Dunkel 500 mL

321877 Granville Island Lions Winter Ale 473 mL

367151 Mill Street Vanilla Porter 440 mL

329144 Beau's Strong Patrick 600 mL

219659 Creemore Springs urBock Dark Beer 473 mL

354381 Samuel Adams Winter Lager 6 x 355 mL

442731 Kilkenny Irish Ale 2000 mL

463430 Sleeman Railside Session Ale 473 mL

614909 Kozel Beer 500 mL

300699 Molson Canadian 6 x 473 mL

18 Heineken Lager 6 x 330 mL

243105 Miller Genuine Draft 473 mL


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60 | Period 11

Winter Beer & Cider

LCBO# Description Size

363085 Coors Banquet 473 mL

905976 Budweiser 473 mL

367938 Stella Artois 6 x 500 mL

422345 Moosehead Lager 6 x 473 mL

456996 Revivale 473 mL

461483 Mill Street West Coast IPA 473 mL

409854 Sierra Nevada Pale Ale 6 x 355 mL

477638 Big Rock Grasshopper Wheat Ale 473 mL

376285 Red Racer IPA 473 mL

433516 Lagunitas IPA 6 x 355 mL

448191 Steam Whistle Pilsner 6 x 500 mL

229583 Kronenbourg 6 x 330 mL

486142 Sleeman Clear 6 x 473 mL

284562 Michelob Ultra 473 mL

478255 Cracked Canoe Single Can 473 mL

300681 Coors Light 6 x 473 mL

416156 Miller Lite Single Can 473 mL

311779 Bud Light 6 x 473 mL

409623 Busch Light 6 x 473 mL


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10, 15, 17, 21, 22, 23, 31, 34, 38, 41, 44, 51, 55, 65, 74, 82, 102, 106, 115, 130, 132, 145, 148, 149, 156, 164, 168, 171, 185, 187, 191, 195, 198, 211, 212, 221, 226, 227, 228, 233, 243, 250, 252, 253, 263, 279, 288, 298, 300, 310, 325, 326, 329, 334, 344, 346, 351, 355, 359, 361, 367, 378, 381, 383, 390, 391, 392, 393, 394, 397, 398, 401, 404, 407, 411, 412, 416, 427, 428, 437, 438, 443, 445, 452, 457, 459, 470, 481, 485, 490, 491, 497, 499, 500, 522, 523, 528, 536, 542, 544, 545, 546, 551, 554, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 602, 605, 609, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 640, 641, 643, 649, 652, 653, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741

Special Promotions Fixture


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62 | Period 11

Special Promotions Sharis Pick & Cocktail Pick

Sharis Pick Participating Products

LCBO# Description Size457523 Game Changer Red VQA 750 mL

The wine product will remain the same for Period 1113

Merchandising Instructions Remove the Holiday Wines poster and merchandise the Period 11 Wines poster.

Merchandising the Period 11 Sharis Pick drum sign.

Ensure sufficient stock is ordered to maintain this program for the duration of the season (end of Period 13).

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Sharis Cocktail Pick the Rusty NailStores are to merchandise the fixture with the four products below. If you do not carry one of these please use another close substitute. Beer will no longer be merchandised on this fixture and will only be promoted in the beer section.

Participating ProductsLCBO# Description Size31112 Grants Family Reserve 750 mL1867 Drambule 750 mL11130 Dewars White Label 750 mL1099 Johnnie Walker Red Label 750 mL

Merchandising Instructions At the start of the Period 11 promotion, replace the

Holiday Cocktails poster with the Period 11 Cocktails poster.

Merchandising the Period 11 Sharis Cocktail Pick drum sign.

Ensure sufficient stock is ordered to maintain this program for the duration of the period (end of Period 11).

Merchandise the Recipe Card and Recipe Card Backer Card in the Adjustable Wire Brochure Holder (helloLCBO# 749515), at the same height as the top shelf on each side of the Cocktails Special Promotions Fixture. Please use half of the recipe cards for each side of the display.

If you have room please merchandise LCBO#152728 Cocktail Shaker Stainless Steel on the display.

Adjustable Brochure HolderhelloLCBO Re-order# 749515

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64 | Period 11

Special Promotions Fixture Signage

ComponentsSHARIS PICK POSTERS

Wine (English/Bilingual) P1117-SPP-094

Cocktail (English/Bilingual) P1117-SPP-095

SHARIS PICK DRUM SIGNS

Sharis Pick: English P1117-SPD-096 Bilingual P1117-SPD-097

Cocktail: English P1117-SPD-098 Bilingual P1117-SPD-099

Sharis Pick Shelf Talkers: DMS-P1117-ONS-054

RECIPE CARD TAKE-AWAY

English P1117-COM-182 Bilingual P1117-COM-183

RECIPE CARD BACKER

English P1117-COM-184

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1, 4, 5, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 50, 51, 55, 57, 60, 62, 63, 64, 65, 68, 72, 74, 79, 82, 83, 90, 93, 95, 97, 102, 106, 115, 125, 130, 132, 139, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 168, 171, 179, 182, 185, 187, 188, 190, 191, 195, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 221, 226, 227, 228, 233, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 298, 300, 310, 311, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 411, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 485, 486, 490, 491, 494, 495, 497, 499, 500, 501, 505, 509, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 601, 602, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 633, 634, 635, 638, 640, 641, 643, 644, 649, 652, 653, 654, 655, 658, 661, 667, 694, 698, 699, 700, 702, 703, 706, 741, 771, 776


Mini ThematicThis is a sold program. Participation is mandatory.


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66 | Period 11

EXAMPLE FLOOR PLAN Please refer to your stores floor planMini Thematic "A" formerly Mini Thematic

Mini Thematic "B" formerly Gifting Promo End

This is a supplier paid program and stores must merchandise all nine (9) SKU's on the Mini Thematic Promotional Fixture Ends.

The 1in/1out rule does not apply on the Mini Thematic Promotional Fixtures.

The Period 11 Mini Thematic "A" (formerly Mini Thematic) will feature Customer Favourites of 2016.

The Period 11 Mini Thematic "B" (formerly Gifting Promotional Fixture End) will feature Wines.

To support the sales and marketing strategy, it is mandatory to feature all SKUs participating in the programs.

The Promotional Fixtures must be fully merchandised at all times.

All brands must be featured to ensure a healthy looking display that is ready-for business.

If a store is bringing in additional inventory to support the Mini Thematic Promotional Fixture Program, the 1in/1out rule does not apply during the promotional Periods.

If a store decides to list a featured product AFTER the promotional Period has concluded, the 1in/1out rule does apply.

MIN

I TH

EMAT

ICMini Thematicparticipation is mandatory

Mini Thematic Program EnhancementsIn order to better serve our customers and continue to drive sales, we have enhanced the Mini Thematic Program.

Mini Thematic "A" (formerly Mini Thematic Promo End Aisle)

This is the existing program with displays on the Mini Thematic "A" End Aisle (formerly Mini Thematic End Aisle) in the front of stores (please refer to your stores floor plan). Stores will be provided Category Signs, Shelf Talkers and a Customer Takeaway to help promote the program. The following enhancements have been made to the program:

The number of participating products has been standardized to nine (9).

Participating stores are required to list all nine products for the duration of the period and one (1) case of each product will be forced out.

Mini Thematic "B" (formerly Gifting Promo End Aisle)

This new program will have displays on the Mini Thematic "B" End Aisle (formerly Gifting Promo End Aisle) in the front of your stores (please refer to your store floor plans). The program will include the following specifics:

The number of participating products for this program is nine (9).

Signage will consist of Category Sign and Shelf Talkers only.

Participating stores are required to list all nine (9) products for the duration of the period and one (1) case of each product will be forced out.

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Cozy UpMini Thematic A Customer Favourites of 2016

participation is mandatory

MIN

I TH

EMAT

IC A

C

UST

OM

ER F

AVO

UR

ITES

OF

2016

Promo Fixture Sign Short (English/Bilingual)Re-order# P1117-PFM-028

Promo Fixture Sign Long (English/Bilingual)Re-order# P1117-PFM-029

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1117-PFM-033

OverviewThe Period 11 Mini Thematic highlights 9 Customer Favourites of 2016 products. Our category and product managers endorsing these products will be captured on a short video series, which will be promoted through Facebook digital ads, and will link to LCBO.com so our customers can buy the product online.

Participating ProductsLCBO# Product Description Size Offers

446823 Ciroc Pineapple Spirit Drink 750 mL468843 Virgina Black 750 mL472332 Wayne Gretzky Red Cask Whisky 750 mL447904 Dusty Boots Hard Root Beer 6 x 355 mL339168 Bodacious Smooth White 750 mL LTO $1.30 427377 Porta 6, Vr Lisboa 750 mL LTO $2.00 461525 19 Crimes Cabernet Sauvignon 750 mL LTO $2.50 461483 Mill Street West Coast IPA 473 mL456996 Revivale 473 mL

Merchandising Instructions Insert the provided CUSTOMER FAVOURITES OF 2016 category sign into the sign band

on the Mini Thematic A Fixture. Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic A Fixture and in-section. Participating stores will also receive perpendicular Hot buttons featuring our category managers (experts). Please merchandise these Hot Buttons in-section.

Perpendicular Hot ButtonsRe-order#

DMS-P1117-PFM-036

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13

68 | Period 11

Cozy Up

Promo Fixture Sign Short (English/Bilingual) Re-order# P1117-PFM-030

Nesting Table Sign STORE 10 ONLY (Bilingual) Re-order# DMS-P1117-PFM-032

Promo Fixture Shelf Talker (English/Bilingual) Re-order# DMS-P1117-PFM-035

Mini Thematic B Dinner on a Budgetparticipation is mandatory

OverviewAs a reminder, the Gifting Promo Fixture is now a second Mini-Thematic display (Mini Thematic B) featuring products with a specific focus. This period we will be promoting budget friendly wines.

Participating ProductsLCBO# Product Description Size

828 Folonari Valpolicella DOC 750 mL

89995 Quinta da Aveleda Vinho Verde 750 mL

416487 The Wanted Zin Old Vines Zinfandel Igt 750 mL

203125 Henkell Rose 750 mL

2527 Mouton Cadet Bordeaux White AOC 750 mL

473090 G. Marquis Cabernet Sauvignon VQA 750 mL

341602 Cono Sur Bicicleta Pinot Noir 750 mL

454843 Trapiche Reserve Merlot 750 mL

406934 OPI Chardonnay 750 mL

Merchandising Instructions Insert the provided Dinner on a Budget category sign into the sign band on the Mini Thematic B Fixture.

Merchandise the pre-printed Shelf Talkers in front of the participating products on the Mini Thematic B Fixture and in-section.

MIN

I TH

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I C B

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Gifting

LCBO# Component QTY per case Retail

Year Round 95 Bags & Hot Button

381301 Year Round LCBO 95 Bags 75 $0.95

Year Round Boxes

383125 Year Round Rigid1 Bottle Round Box 24 $4.95

383141 Year Round Rigid 2 Bottle Oval Box 12 $7.95

464263 Year Round 1 Bottle Folding Box 24 $2.50

464271 Year Round 2 Bottle Folding Box 12 $3.50

Year Round Vessels & Wrap Kit

751602 Year Round Galvanized Beer Pail 12 $6.95

756361 Year Round Galvanized Wine Pail 12 $6.95

691311 Generic Gift Tag (English) 50 per bundle

691303 Generic Gift Tag (French) 50 per bundle

151688 Year Round Wrap Kit (wraps 24 pails) 1 kit $3.50

Key DatesStart Date: January 1, 2017

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70 | Period 11

Gifting

Overview Please consolidate residual Holiday Gift Packs and merchandise in a designated area of your store (Store Managers discretion). Further communication regarding the markdown strategy will be communicated in upcoming SMI newsletters.

Display the Year-Round Packaging and Vessels with products that best suit your stores demographics at Store Managers discretion. These gift packaging items will NOT be force shipped to you. Please order inventory from your supplying warehouse. Please note limited cases are available.

Year-Round Packaging

Year Round 95 Bags LCBO# 381301

Rigid 1 Bottle Boxes LCBO# 383125

Rigid 2 Bottles Boxes LCBO# 383141

Year Round 1 Btl Foldable Boxes LCBO# 464263

Year Round 2 Btls Foldable Boxes LCBO# 464271

Year Round Galvanized Beer Pail LCBO# 751602

Year Round Galvanized Wine Pail LCBO# 756361

Vintages 95 BagLCBO# 438366

Winter 95 BagLCBO# 487322

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ShippingThe following signage will be shipped to stores the week of January 3, 2017. Remove the Holiday Signs and replace with the Year-Round signs.

Stores will be shipped Year-Round Sign Inserts for the following fixtures: Gift Packaging Merchandisers (Metal Stand Merchandiser Wood Fixture)

Gift Card Merchandiser (Small & Large Units)

Stores will be shipped Hot Button Signs of the following versions: Year-Round 95 Hot Button Sign

Merchandising InstructionsThe following items are to be permanently merchandised on the following locations/merchandisers where applicable:

Cas

h En

ds

End

Ais

les

Woo

den

Gift

Pa

ckag

ing

Fixt

ure

Met

al G

ift P

acka

ging

Fi

xtur

e (L

CB

O)

Met

al G

ift P

acka

ging

Fi

xtur

e (V

inta

ges)

Nes

ting

Tab

le #

1

Prom

o Ta

ble

Acce

ssor

y A

Fram

e

In-S

ecti

on, O

n Sh

elf

Rec

ent A

rriv

al

Fixt

ure

Year Round Gifting Programs+38130 Year Round LCBO 95 Bag +383125 Year Round Rigid 1 Bottle Round Box +383141Year Round 2 Botle Oval Box +464263 Year Round 1 Bottle Folding Box +464271 Year Round 2 Bottle Folding Box +751602 Year Round Galvonized Beer Pail +756361 Year Round Galvanized Wine Pail

In addition to highlighting the Year-Round Bags and Boxes, please fill and wrap any remaining Gift vessels from previous promotions, and merchandise them on the Promotional Fixture. Tr

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72 | Period 11

Gifting

Signage Component/Re-order# Re-order# ImageInsert Signage for Metal Gift Packaging Fixture (LCBO)

GFT 117

Insert Signage for Metal Gift Packaging Fixture (Vintages)

GFT 118

Insert Signage for Wooden Gift Packaging Merchandiser

GFT120

Signage The following signage will be shipped to stores the week of January 3, 2017. Remove the Holiday Signs and replace with the Year-Round signs. Additional Signage can be ordered through helloLCBO.

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Cozy Up Gifting

Signage Component/Re-order# Re-order# ImageYear-Round 95 Bag Hot Button Sign DMS-GFT 116

Vintages 95 Bag Hot Button Sign DMS-P0916-PFM-038

Year-Round Gift Card Merchandiser Insert Sign (for small unit)

DMS - GFT 108

Year-Round Gift Card Merchandiser Insert Sign (for large unit)

DMS - GFT 113

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Cozy Up

74 | Period 11

Gifting

Gift CardsThe Holiday themed Gift Cards and Presenters should be replaced with the Year-Round Gift Cards and Presenters at the start of Period 11. Additional inventory of Year-Round Gift Cards and Presenters will arrive in stores during the week of January 3, 2017.

Each store will receive an email indicating the quantity of Gift Cards and Presenters they will receive. Once received, please begin to replace your Acrylic and Wooden Gift Packaging Merchandisers with Year-Round Gift Cards and Presenters from your forced allocation and inventory that you may have on hand at your store.

Merchandising Receive Year-Round Gift Cards and Presenters into

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Winter: Cozy Up Cozy Up WINTER Copy - Doing Business … · Cozy Up WINTER PT11: January 1 – 28,...

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Transcript of Winter: Cozy Up Cozy Up WINTER Copy - Doing Business … · Cozy Up WINTER PT11: January 1 – 28,...