Winter 2007 Chaldean Commerce Newsletter

nov-

dec

2007

REAL ESTATE & FRANCHISE CONFERENCE HOW TO BE NEWSWORTHY APPLIED ENVIRONMENTAL, INC.

INSIDE

The newsletter of the Chaldean American Chamber of Commerce

HOSPITALITYINDUSTRY OUTLOOK

HOSPITALITYINDUSTRY OUTLOOK

The hotelbusiness inMichiganand beyond


ChaldeanCommerce1107_0120 11/3/07 9:21 AM

2008 BUSINESS GUIDE WILL INCLUDE: Listings of all area owned Chaldean Businesses / Enhanced listing

of CACC members / Economic Data on Chaldean American Business Community / Guaranteed 10,000 will be

printed and distributed / 6,000 will be directly mailed to Chaldean homes / 3,000 will be directly mailed to

Chaldean businesses and members / 1,000 will be available at newsstands throughout Metro Detroit

To make sure your business is listed in the Guideor if you would like to purchase a display ad, please call the Chamber office at (248) 538-3700

C O M I N G I N J A N U A R Y …

CHALDEAN COMMERCEBUSINESS GUIDE 2008


CHALDEAN COMMERCECHALDEAN COMMERCE

N O V E M B E R - D E C E M B E R 2 0 0 7 3

The newsletter of the Chaldean American Chamber of Commerce

november - december 2007

CALENDAR 4 Mark the Dates

MESSAGE 4 From the Chairman5 From the Executive Director

BRIEFINGS 6 Members In The News

FEATURE 8 Real Estate & Franchise Conference

COVER STORY 10 Hospitality Industry Outlook

SOCIALS 13 Gleaners Fall Harvest13 Spartan Foods Shows Support

BUSINESS SPOTLIGHT 14 Applied Environmental17 Oakland Family Dentistry

ENTREPRENEURSHIP 18 Marketing Tips

page 8Real Estate & Franchise Conference

page 14page 13


It’s Your Chamber –Become Involved!The Chaldean AmericanChamber of Commerceoffers members many oppor-tunities to help make a dif-ference. Please join us onone or more of the follow-ing committees:

• Dinner• Golf Outing • Festival• PAC • Detroit Task Force • Iraq Task Force • Membership • Business Advisory • Women’s Business

And Professional

For more information on any of these committees, or to sign up, please call the Chamber office at (248) 538-3700 or e-mail [email protected].

The Chaldean American Chamber of Commerce has dedicat-ed itself to promoting and developing the interests of its

members as well as safeguarding and defending the interests ofour community.

The Annual Real Estate & Franchise Conference inSeptember was a complete success. The conference was attend-ed by nearly 200 professionals and focused on franchising. Adiverse group of companies was able to exhibit their goods andservices. Informative presentations on the overall economic cli-mate in Michigan were given by Mr. Joseph Reid, Chairman &CEO of Capitol Bancorp and Mr. James Epolito, President &CEO of Michigan Economic Development Corporation.

In addition, our Industry Outlook series continued with theHospitality Industry. Informative presentations were given byChamber members Akram Namou, Arvin Ayar and Basil Bakal(for more details on the Hospitality Industry, please turn to our cover story). Ournext presentation will cover the topic of Immigration Visas on December 6—anappropriate subject which has been widely covered in the media due to the influx ofrefugees in the United States.

The Chamber is continuing to dedicate its time and efforts to assisting IraqiRefugees and finding resources to redevelop the Nineveh Plains. Recently, membersof the Chaldean Assyrian Syriac Council of America (CASCA), traveled toWashington D.C. They met with elected officials to discuss the need for anautonomous region and to stop the constant harassment and hardships of theChristian people in Iraq.

In addition, the Chamber has been working closely with our church leaders andother major community organizations to protest the objectionable actions of theMiller Brewery Co. for sponsoring a totally offensive and anti-Christian and anti-Catholic fair in San Francisco. These efforts are a good reflection on what unifiedaction on the part of the entire community can produce. There is some evidencethat these efforts have worked, the Miller Brewery Co. has apologized, agreed toremove its affiliation, and finally remove support from any activity that disrespectsor attacks the faith of others.

I look forward to our Chamber Elections & Annual Meeting which will be takingplace on November 13 and I continue to encourage members to be part of such commit-tees as the Women’s Business and Professional, Political Action and the Detroit Task Force.

As always, the Chamber will be your voice. But ultimately, it will be the membersthat will be the force behind the chamber for the service of the community. It is eachmember’s duty to take an active role in the development and growth of our Chamber.

As this is our last issue of the year, I would like to wish everyone peace, prosper-ity and God’s Blessing!

from the chairman

MESSAGE

Dave Nona

mark the dates

NOVEMBER 13ANNUAL CHAMBER MEETING & BOARD ELECTIONS6:00 p.m. Shenandoah CountryClub, West Bloomfield, MI.RSVP by calling the Chamberoffices at (248) 538-3700

NOVEMBER 15LEADERS WITHOUT BORDERS Talent, Research, EconomicVitality: Lessons Learned fromResearch Triangle Park. 8:00 –10:00 a.m. Next Energy in TechTown, 461 Burroughs Street,Detroit. For more info [email protected].

DECEMBER 6INDUSTRY OUTLOOK Immigration Visa. 7:00 p.m.Shenandoah Country Club, West Bloomfield, MI.

DECEMBER 13ANNUAL CHAMBER CHRISTMAS PARTY6:00 p.m. – 9:00 p.m. CopperCanyon Brewery, Southfield, MI.

CALENDAR


A chamber of commerce can make a difference through its inspiring work: by its dedicationto build an economically thriving and culturally diverse community, by continuing to be

the voice of its members and community on local and national levels, and by uniting peopleto strive for a common goal. The Chamber’s growth and strength is dependent on the ideas,resources and education of our working committees and coalitions. The result is a strongchamber, which in turn leads to a stronger community.

Within the next month, the Chamber will surpass the 1,000 member milestone, a monu-mental achievement for an organization celebrating only its fourth year of existence. With thecontinued support of our volunteers, Board of Directors and dedicated staff, the chamber isbetter positioned to continue to grow and serve the community at large.

For the next year, our primary focus will be to: • Strengthen the Chaldean Chamber Foundation by supporting programs that will foster

economic growth, as well as continuing to dedicate and proactively fight against violencetoward our retailers. The Foundation will also assist with job placement and training and willbecome a resource to identify and tackle social and medical issues affecting our community.

• The Chamber aims to improve technology, specifically via our website by giving our members easier access toour products and services, as well as streamlining attendance of our events. The website will provide instantupdates on news affecting your business and will give you an opportunity to promote your organization.

• Establish a structured mediation program through the assistance of Varnum, Riddering, Schmidt, & HowlettLLP to resolve conflicts between community members.

• Continue investing in organizations advancing our cause, such as the Chaldean Federation of America andChaldean Assyrian Syriac Council of America. We continue to work together and find solutions to better alleviatethe suffering of Iraqi Refugees inside Iraq and in other areas in the world.

• Establishing a mentoring program for children with the greatest need. The program will assist such childrenin receiving support and guidance from a member of the organization. It will strive to improve academic perform-ance, as well as interpersonal relationships between children and their peers, and aid in career guidance.

• Through our Detroit Taskforce Committee, we will continue finding and implementing solutions to improvethe image of storeowners. The taskforce will continue respond to the inaccuracies and negative portrayal in themedia that has plagued the storeowners.

• We will continue to take our members concerns to the national and local level, by expanding our lobbying efforts.Our ongoing relationship with a public relations firm has influenced positive portrayals of our community in the media.

I encourage you to take part in our initiatives and ask that you contact me at [email protected] you are interested in improving the economic vitality and quality of life of our community. We welcome yourinvolvement on our committees.

from the executive director

EditorMervit Bashi

Copy EditorBrenda Koza

Art DirectorAlex Lumelsky

Graphic DesignSKY Creative, Inc.

Chaldean American Chamber of Commerce30095 Northwestern Hwy.Suite 102Farmington Hills, MI 48334Phone: (248) 538-3700Fax: (248) 932-9161www.chaldeanchamber.com

PublishersChaldean American Chamber of CommerceInterlink MediaMartin Manna

Chaldean Commerce is published six times a year by the ChaldeanAmerican Chamber of Commerce

Martin Manna



Wendy Acho has accepted a consulting posi-tion in Washington D.C. as ManagingDirector, Investment Strategy, Senior Advisor-Banking & Financial Networks, EconomicDevelopment Officer, Task Force to ImproveBusiness and Stability Operations, Iraq, U.S.Department of Defense. She is currently inIraq working on Department of Defense initia-tives for economic development.

In a merger between Papa Romano’s and Mr.Pita, two Michigan-based chains, CaseyAskar, chairman and chief executive officer ofPapa Romano’s, has also assumed the role ofchairman and CEO of Mr. Pita. “The partner-ship with Mr. Pita was a logical next step forus,” Askar said, “We believe it presents tremen-dous opportunity for both brands going for-ward and postures us for national expansion.”

Paul Asker, Gary Perlmuter, Alexander Ayarhave joined the law firm of Foster, Swift,Collins & Smith, P.C.

Asker’s practice is focused in the areas ofbusiness and corporate law, complex commer-cial litigation, construction law, employmentlaw, contract law and real estate law. He joinsFoster Swift as a shareholder and member ofthe firm’s Commercial Litigation PracticeGroup. Active in numerous community organ-izations, he is also a board member of theChaldean American Chamber of Commerce.

Perlmuter practices primarily in the areasof business and corporate law, constructionlaw, real estate law and employment law.Joining the firm as a shareholder, he is a mem-ber of the firm’s Business & Corporate PracticeGroup.

Ayar practices in the areas of commerciallitigation, construction law, contract law andreal estate law.

These Dickinson Wright Bloomfield Hillslawyers were included in “The Best Lawyers inAmerica 2008:” Stephen E. Dawson, realestate law; Terence M. Donnelly, municipallaw and public finance law; Henry M. Grix,trusts and estates; Hanley M. Gurwin, familylaw; Craig W. Hammond, banking law;Patrick J. Ledwidge, banking law and corpo-rate law; John H. Norris, oil and gas law;Edward H. Pappas, bet-the-company litigationand commercial litigation; Robert V. Peterson,

real estate law; Larry J. Stringer, immigrationlaw; Laurence E. Winokur, real estate law.

Basil Bakal, along with brother and partnerMike Bacall, has opened the new Holiday InnExpress & Suites conveniently located nearGreat Lakes Crossing at I-75 & Baldwin Roadin Auburn Hills. This InterContinental HotelsGroup product features 93 rooms.

With 17 years experience in the wireless industry,Jerry Seay has joined PCS Mobile Solutions aspresident and chief operating officer. In this posi-tion he is responsible for sales and operations.PCS Mobile Solutions, an exclusive Sprint author-ized representative, is one of the fastest growingdealers in Michigan, Illinois and Indiana. Thecompany plans to expand to other markets in theU.S. as well—growing its 15 stores to 20 by theend of 2007. Seay most recently served as theDirector of Indirect Channels for Sprint and wasresponsible for indirect distribution to nationalretailers such as Best Buy, Radio Shack and Wal-Mart, as well as local dealers.

Anthony Mona has joined UBS FinancialServices. With an emphasis on retirementplanning, portfolio management and asset allo-cation strategies for the past 12 years, Monahelps clients develop clear investment goals.By focusing on the planning opportunities andstrategies available to clients, his goal is to bestposition them to help reduce taxes and buildand protect wealth. Mona currently holds hisSeries 7, 31, 63 and 65 licenses and has insur-ance and annuity licenses. Active in the localcommunity, Anthony is a board member of theChaldean American Chamber of Commerceand former treasurer of the Chamber.

Lawrence D. McLaughlin has received recogni-tion as one of “The Top 10 - 2007 MichiganSuper Lawyers.” McLaughlin joined HonigmanMiller Schwartz and Cohn LLP in 1977 and is aPartner in the Real Estate Department, as well asChairman of the department. McLaughlin repre-sents developers of commercial, industrial andresidential real estate for the firm. His experienceincludes more than 25 years in acquisitions, land

use, entitlements, development incentives, partner-ship and joint ventures, financing, construction,leasing, taxation, sales, workouts and restructur-ing. Clients McLaughlin has represented includeGeneral Motors, Compuware Corporation andNorthwest Airlines.

Sandra Pierce has been named by Crain’s DetroitBusiness as one of the “2007 Most InfluentialWomen.” She also received this recognition in2002, as a senior vice president in charge of pri-

BRIEFINGS

Wendy Acho

Casey Askar

Paul Asker

Alexander Ayar

Basil Bakal

Jerry Seay

Anthony Mona

Sandra Pierce

6 C H A L D E A N C O M M E R C E

Gary Perlmuter Lawrence D. McLaughlin

Members In The News


vate client services for Bank One. Pierce had moved up throughthe ranks of Bank One and its predecessor companies, FirstChicago NBD Corp. and NBD Bancorp. In January she wasnamed one of Crain’s top 10 newsmakers for 2006 in recogni-tion of a jobs-creation, below-prime $200 million program forcompanies willing to commit to jobs in the state. The programwas created by Charter One and the state of Michigan. Pierce,49, started her current position on January 1, 2005.

On September 20, 2007, Peoples State Bank was named“2007 Bank of the Year” by the Oakland County BusinessFinance Corporation. Mike Tierney, president and CEO ofPeoples State Bank, accepted the award presented by RichardJ. Wolf, Chairperson of the Oakland County Business FinanceCorporation, and L. Brooks Patterson, Oakland CountyExecutive. The award was presented in recognition ofPeoples State Bank’s outstanding performance as a partner inthe SBA 504 Loan program.

Peoples State Bank, a locally owned community bankfounded in 1909, is a subsidiary of PSB Group, Inc.(OTCBB: PSBG), a bank holding company. The bank cur-rently serves southeastern Michigan with 11 branch officesin Farmington Hills, Fenton, Grosse Pointe Woods,Hamtramck, Madison Heights, Southfield, Sterling Heights,Troy and Warren, plus two additional mortgage production

offices in Ann Arbor and Howell. Total assets of thebank as of September 30, 2007 were $502,000,000.

Owner Mark Kassa and partners Dave Kassa, PaulKassa, Phil Kassa and Chris Kassa, have openedHeartland Market Place at 33250 Twelve Mile Roadin Farmington Hills. It is part of a group of supermarkets, including, K & G Food Mart, Sak N Save,Saturn Foods and Saturn Super Foods. AnotherHeartland Market Place location was slated to openfor the group on October 26 at press time (34414Ford Road in Westland).


Mike Tierney (centerin picture), Presidentand CEO of PeoplesState Bank acceptedthe award presentedby Richard J. Wolf,Chairperson of theOakland CountyBusiness FinanceCorporation (left inpicture), and L. BrooksPatterson, OaklandCounty Executive(right in picture).


Real Estate & Franchise Conference:

8 C H A L D E A N C O M M E R C E


SEPTEMBER 20 – More than 200 profes-sionals gathered for the 2nd Annual RealEstate & Franchise Conference organizedby the Chamber at Shenandoah CountryClub in West Bloomfield, MI. A total of22 booths displayed the goods and serv-ices of companies such as Bank ofMichigan, Choice Hotels, Wireless Giant,Wireless Toyz and Wyndham Hotels.

Joe Reid, Chairman & CEO of CapitolBancorp provided the opening remarksand presentation. He began by explainingthat the goals of an entrepreneur are alsothe primary goals of a franchisee.

“Catalysts to a successful entrepreneur-ship or franchise are passion and a modestrisk profile,” said Reid, “Many peopletoday believe that success in developing afranchise or functioning as an entrepre-neur requires the discovery of a great idea.Reality has a different point of view.Success is more often the product of goodexecution than it is simply a great idea.”

Reid pointed out that operating a bankis not a particularly new idea. However,running a successful bank is not an ideabased on vision or uniqueness. Rather, he

described it as a matter of execution. “When the [first] bank became suc-

cessful, I was hailed as an entrepreneur.Well, maybe so. But, you see, an oldidea properly executed qualifies as muchas a new idea,” Reid said.

“We believe that a person who has asense of proprietorship—ownership—isa better worker,” he added.

There is, however, a delicate balancethat must exist between the franchisor andthe franchisee in order to preserve that senseof proprietorship. The franchisor mustexhibit a high level of integrity when provid-ing services or goods to the franchisee.

“This sense of behavior is fundamen-tally important to the success of the busi-ness,” Reid said.

The event also featured two panels

which respectively focused on TheFranchise Process and The FranchiseOpportunity. Panelists were able toanswer questions posed by conferencemoderators and had a chance to speakabout their businesses as well.

Other event highlights included theremarks and presentation given by JamesEpolito, president & CEO of MichiganEconomic Development Corporation.

Epolito focused on various reasonswhy companies are choosing Michigan.First, the state is the nation’s number threemanufacturer. A study of 100,000 U.S.manufacturers ranks Michigan as the third-best state in the nation for manufacturing.It is also one of the top 14 states best posi-tioned to compete nationally and globally.

He also cited that Michigan is thenumber one state for auto-relatedresearch and development, but to takethat a step further it is the number twostate for overall industrial R&D.

The state boasts 15 public universi-ties, more than 50 independent higher-education institutions and 29 communitycolleges. Michigan is the number four

state for engineering graduates.Michigan also ranks among the high-

est in the nation for new patents issuedand in terms of innovation. It is amongthe top ten states for Small BusinessInnovation Research (SBIR).

According to the 2007 State NewEconomy Index, Michigan ranked 19th inpreparing for the knowledge-based econ-omy of the future, this is up from 34th inthe 1999 index. This reflects moreprogress since 1999 than any other state.

The new business tax structure inMichigan replaces the outdated singlebusiness tax. The Michigan business taxis advantageous to manufacturers withoperations in the state. It provides taxcredits for compensation, investment andR&D. The personal property tax pro-

vides a 35 percent credit for taxes paidon industrial personal property.

The 21st Century Jobs Fund—a $2.0billion, long-term focus on growing anddiversifying our economy with emphasison developing competitive edge technolo-gies—along with the new tax structure, isintended to encourage innovative compa-nies to choose Michigan as the place toestablish and grow their businesses. Thisfund focuses on the areas of alternativeenergy, life sciences, advanced automotiveand homeland security/defense.

All of the advantages Michigan has tooffer have set the stage for recent suc-cesses such as Google establishing itsnew AdWords operations center in Ann

Arbor. Mascoma is building the nation’sfirst commercial-scale cellulosic ethanolplant in Michigan as well. There is also a$500 million expansion underway forthe Hemlock Semiconductor, with anoth-er $1 billion expansion announced.

Following the event, attendeesenjoyed a reception with appetizers,cocktails and cigars.

Thanks to our: Presenting SponsorCapitol Bancorp Limited, along withaffiliated banks of Bank of Michigan,Detroit Commerce Bank, MacombCommunity Bank, Oakland CommerceBank and are other sponsors, CentralMichigan University, Federal TitleAgency, HighPointe, Honigman MillerSchwartz and Cohn, LLP, Wireless Toyzand Wyndham Hotels

MICHIGAN: An Affordable Place to BeMedian home sale prices of comparable high-tech and industrialized U.S. locations:

San Jose, CA $646,000

Washington, DC $370,000

Boston, MA $347,000

Ann Arbor, MI $190,000

Grand Rapids, MI $120,000

National Association of Home Builders’Housing Opportunity Index, 2007 Q1

: Interesting and Informative


FEATURE


DDespite the various economic perilsMichigan continues to face—such as thestate budget crisis, automotive strikesand a staggering unemployment rate—the hospitality industry is experiencingnoticeable growth in the state. Thisgrowth is one of the factors attractingentrepreneurs to the hotel business.

Arvin Ayar made the transition, frombeing a certified public accountant whodealt with many hospitality industryclients on a regular basis, to full-timehotelier. Intrigued by all aspects of thebusiness, he joined his father, NajibAyar, at their Best Western in WhitmoreLake, Michigan.

“The industry is growing,” Ayar said,“Especially in Michigan. We’re catchingup with the U.S. national average.”

Akram Namou also began his careeras a CPA. His earliest education on thehospitality industry was from his fatheras well. Namou’s father owned a hotelin Iraq with 24 rooms. When Namoubegan partnering with clients to openprivate named hotels in 1992, the ven-

tures turned out to be unsuccessful.They did not have the backing andrecognition of a prosperous franchise.

Since then, he has not only learnedabout utilizing the benefits of a franchise,but partnering up with banks to securethe appropriate funding needed. Namounow owns several hotels. He is affiliatedand approved with leading brands suchas Marriott, Hilton, InterContinental,Wyndham and Holiday Inn—placingemphasis on the experience his hotelscan provide for consumers.

“Despite Michigan’s economy under-performing, the hospitality industry isthe second largest industry in the stateafter automotive,” Namou said.

Franchisees take several key dynam-ics into consideration—besides of course,location, location, location. Of course,one of those primary factors is product.There is such a range of hotels available,allowing owners to cater to various typesof consumers. Some notable players rulethe field when it comes to hospitality.

Hilton Hotels Corporation (HHC) is

the leading global hospitality company,with more than 2,800 hotels and 490,000rooms in more than 80 countries, includ-ing 150,000 team members worldwide.

Industry competition is encom-passed within the various levels of prod-uct, market demand and what hospitali-ty experts have to offer customers.Cleanliness, great service, amenities,consistency and keeping up with tech-nological trends are all imperative.Michigan hotelier Basil Bakal explainsthat to gain that competitive edge, hos-pitality leaders must go beyond satisfy-ing the consumer, to having the abilityto spot trends way in advance.

HHC owns, manages or franchises ahotel portfolio of some of the best knownand highly regarded brands, includingHilton®, Conrad®, Doubletree®,Embassy Suites Hotels®, HamptonInn®, Hampton Inn & Suites®, HiltonGarden Inn®, Hilton Grand Vacations™,Homewood Suites by Hilton®, and TheWaldorf=Astoria Collection®.

Consideration should be given to

COVER STORY

HospitalityIndustry

Outlook


1 0 C H A L D E A N C O M M E R C E


what a flag has to offer consumers.They must have the potential to pro-duce. As a franchisee, the brand’s influ-ence on obtaining reservations is a seri-ous consideration.

Choice Hotels International (CHI)franchises more than 5,400 hotels, rep-resenting more than 445,000 rooms, inthe United States and 38 countries andterritories. As of June 30, 2007, 858hotels were under development in theUnited States, representing 67,740rooms, and an additional 85 hotels, rep-resenting 8,007 rooms, are under devel-opment in more than 20 countries andterritories.

CHI’s Board of Directors recentlyapproved a 13 percent increase in thecompany’s quarterly cash dividend onthe company’s common stock. “Weremain confident in our long-termgrowth prospects based upon our mixof new and established brands, contin-ued financial strength, and successful,proven business model,” said CharlesA. Ledsinger, Jr., vice chairman and

chief executive officer, Choice HotelsInternational.

CHI’s Comfort Inn, Comfort Suites,Quality, Sleep Inn, Clarion, Cambria Suites,MainStay Suites, Suburban Extended StayHotel, Econo Lodge, and Rodeway Innbrands serve guests worldwide.

InterContinental Hotels Group(IHG) boasts more guest rooms than anyother hotel company in the world—totalling 563,676 rooms in over 3,800hotels across nearly 100 countries. Over130 million guests stay in IHG hotelsevery year. It is projected that by theend of 2008 their number of rooms willbe increased by 50,000 to 60,000 on anet and organic basis. The companyoperates seven hotel brands—InterContinental, Crowne Plaza, HotelIndigo, Holiday Inn, Holiday InnExpress, Staybridge Suites andCandlewood Suites.

Bakal, along with his brother andpartner Mike Bacall, recently opened thenew Holiday Inn Express Hotel & Suites

Hotel Industry in 2007In the United States, Hotel InvestmentStrategies, New York City, predicts hotelinvestors are likely to see double-digitreturns on the order of 20%-plus until atleast mid-2008. Appreciation looks positivethrough 2009. Income returns could aver-age about 8.5% for the rest of the decade.

Booking windows will continue to shorten for both business and leisure travel, predictsInterContinental Hotels Group’s Mark Wills.“That will have a lot of implications for rev-enue management models and marketing.”

Big markets should thrive, but some up andcomers are making a strong bid: Mexico,South Africa, Central and Eastern Europe,Vietnam, Doha and Lebanon.

2007 will be about achieved daily rate gainsmore than occupancy.

What’s hot: ownership concepts, spas.

SOURCE: HOTELSMAG.COM


Hospitality continued on page 12

BasilBakal

AkramNamou

ArvinAyar


located conveniently in AuburnHills, Michigan near Great LakesCrossing. It is already consideredsuccessful, although it has onlybeen in operation for less thanone year. He started in the busi-ness with the Quality Inn inLansing, Michigan that was justsold. In addition, he owns aHampton Inn in CommerceTownship, Michigan.

“Provide great value, greatservice and shoot for award win-

ning,” Bakal advises.Bakal’s focus has been on completely

brand new, rather than preexisting hotel proper-ties. He prefers being part of the entireprocess—from site selection and planning tothe “whole nine yards.” Preparation includes in-depth research, including conducting a feasibili-ty study, really understanding the market andwhich product is the best fit for that market.His next venture is a Hampton Inn in ShelbyTownship, Michigan. Groundbreaking isplanned in upcoming months and the hotel isset to open sometime around October 2008.

According to Hotels magazine, other hotU.S. markets in which to invest include: SanFrancisco, Washington, D.C. (where per diemsare increasing and a new convention center isbroadening demand), the entire Los Angeles areafrom Santa Monica to Century City and even“downtown,” San Diego, Houston, SouthFlorida, Charlotte,Boston and Chicago.

Thank you to TCFBank for sponsoringthe Hospitality IndustryOutlook Event onOctober 11.

Hospitality continued from page 11

“To gain that competitiveedge, hospitalityleaders must go beyond satisfying theconsumer, tohaving the abilityto spot trends wayin advance.” – BASIL BAKAL

August Lodging Occupancy in Michigan, Detroit, and the U.S.AUG 2007 AUG 2006 % CHANGE AUG ’07 AUG ’06 % CHANGE

OVER ’07 YTD YTD YTD ’07 OCCUPANCY OCCUPANCY

Michigan 68.5% 66.0% +3.8% 55.7% 55.8% -0.2%

Detroit 68.5% 62.6% +9.4% 60.4% 58.6% +3.0%

U.S. 70.0% 68.4% +2.3% 65.1% 65.0% +0.1%

Source: Smith Travel Research is based in Hendersonville, TN. They have collected monthly and daily operating data and reported on the state ofthe lodging industry for 20 years. Currently over 23,000 hotels in the U.S. participate in its monthly survey.


Bob Grant ofTCF Bank asks aquestion of the panel


Gleaners Fall Harvest Family EventSeptember 15 – Over 400 guestsjoined Gleaners Community FoodBank on Belle Isle for a day of fun,prizes and fundraising. The 14th annu-al event, held near the Belle IsleCasino, was highlighted by 6,210ducks racing for prizes in the DetroitDuck Derby. Chamber member EdBahoura of Bloomfield Hills, MI camein 5th place. A total of $133,453 wasraised for Gleaners, with a net of over$90,000. More than 100 volunteersand Gleaners employees put forth agreat effort in welcoming guests, aswell as providing a great time for all.

Spartan Foods Shows SupportSeptember 26 – Spartan Foods presented a$50,000 check to the Chaldean CulturalCenter. In attendance at the check presenta-tion were representatives of Spartan Foodsand its management team, board membersfrom the Chaldean Cultural Center, ChaldeanAmerican Chamber of Commerce, ChaldeanFederation of America, and Chaldean IraqiAmerican Association of Michigan.


SOCIALS


pplied Environmental, Inc. sole owner and CEO,Christine Topley, has been an entrepreneur forover 20 years. During that time, she has been

involved in one type of business development oranother. Topley entered the environmental businessin 1991, when as one of four partners, she started anenvironmental company, which she was a part of untilher inception of Applied Environmental (AE) in 1996.

AE helps clients navigate through the maze of duediligence, risk assessment, available options, liabilitylimitation and resolution of environmental issues relat-ed to commercial property transfers. The companyfocuses on blending solid environmental practices witha working knowledge of environmental legislation.

Topley stresses a high regard for her clients, theirneeds and what they are ultimately hoping to accom-plish. “The environmental piece is a huge piece ofthe formula in these situations. It’s a very importantpiece of the puzzle,” Topley said.

Topley is a Registered Environmental Property

Assessor (REPA) and holds aBachelor of Arts from theUniversity of Detroit Mercy.Her objective is achieving abalance between promotingdevelopment, but doing itresponsibly, “So that we canleave something of value forour kids, grandkids and greatgrandkids. And make sureour earth is here for a goodlong time,” Topley said.

She demands the samehigh standards from her staffto provide excellent customerservice. Collectively they

have experience in Phase I and Phase II investigations,underground storage tank installation & removal,Baseline Environmental Assessments and Due Carewith positive State approval, and design and develop-ment of Environmental Management Programs.

Topley considers AE a partner to clients, workingalong with them in a timely and cost effective mannerthat is consistent with the highest industry standardsand tailored to the client’s property site. Her uniqueinvolvement in a science related industry, as well ascommercial real estate provides an opportunity toprovide a valuable service to clients, ensuring they arewell informed and limiting their liability. Since thereare typically a number of participants involved inthese types of interactions, AE also helps to managerelations among these parties.

AE has serviced clientele ranging from private busi-ness owners interested in purchasing commercial prop-erty for their own use, to larger restaurant chains andretailers, such as Tim Horton’s and WalMart. AE pro-vides its consulting services to banks that are assessingrisk prior to facilitating a commercial loan as well.

For more information visit www.appliedenvironmentalinc.com.

Applied Environmental ServicesPhase I Environmental Site AssessmentTransaction Screen Environmental Site AssessmentAsbestos, Lead-Based Paint & MoldPhase II Environmental Site AssessmentBaseline Environmental AssessmentDue Care Compliance AnalysisSoil & Groundwater RemediationStorage Tank ManagementEcological ServicesOther Environmental Services

Applied Environmental, Inc.

A

The goal isto achieve a balancebetweenpromotingdevelop-ment, butdoing itresponsibly.

BUSINESS SPOTLIGHT



New & Renewed Members view a listing of our members at www.chaldeanchamber.com

New Members7 MILE FOODS, RAY WATHA A supermar-ket featuring an extensive selection of qualitymeat, dairy goods and fresh produce. 8139East 7 Mile, Detroit, MI 48234.

AL-OUMARA, NAZAR FAYAD A MiddleEastern restaurant offering fresh and healthyentrees. 6096 W. Maple Road, WestBloomfield, MI 48322.

AMERICAN INSURANCE PRODUCER, STEPHENGEORGE Specializing in employer and individ-ual benefits. AIP utilizes extensive resourcesand innovative products to meet the goals ofclients. Affordable insurance protection. 2725Middlebelt Road, West Bloomfield, MI 48324.

APPLIED ENVIROMENTAL, CHRISTINE TOPLEYA certified full consulting firm providing qual-ity environmental services. 2890 CarpenterRoad, Suite 1000, Ann Arbor, MI 48108.

AIR VOICE WIRELESS, JIM BAHRI The “BigName” in prepaid wireless service offeringthe lowest rates for airtime.2425 Franklin Rd.Bloomfield Hills, MI 48302.

ART LEADERS GALLERY, JASON MANSOUROne of the leading corporate and residentialart dealers in Michigan, servicing interiordesigners, architects, as well as individual cus-tomers. 33030 Northwestern Highway,WestBloomfield, MI 48322.

AXIOM PROTECTION GROUP, DIANE BANKSProvides security services to corporations, busi-nesses and organizations. 11200 Metro AirportCenter Drive, Suite 110 Romulus, MI 48174.

CAPITAL SALES COMPANY, SAM HADDAD Anindependent food wholesaler and distributorof full line grocery items, candy, cigars, dollaritems and health and beauty products. 1471E. 9 Mile Road, Hazel Park, MI 48030.

CLEAR CHANNEL RADIO, SHANNA DENHA Aintegrated marketing company which ownsseven local radio stations including WKQI-FMChannel 95.5 and WDTW-FM 106.7, The Fox.27675 Halsted Road, Farmington Hills, MI 48331.

JOHN DALALY-DJK GROUP Provides world-wide project development services, in allaspects of business planning and projectmanagement, primarily in healthcare servic-es, power generation, telecom systems andother emerging technologies.30600Northwestern Highway, Suite 306,Farmington Hills, MI 48334.

*MICHELE ECONOMOU (I)

FOOD EXPRESS MARKET, RONALD KASSAB Asupermarket featuring an extensive selectionof quality meat, dairy goods and fresh pro-duce. 9911 East Jefferson, Detroit, MI 48214.

FRITO LAY, ANWAR GAPPY [CORPORATEMEMBER] The largest selling snack companyin the United States that markets corn chips,potato chips and other snack foods. 45325Polaris Court,Suite 100, Plymouth, MI 48170.

GARMO & ASSOCIATES, STEVE GARMO Aleading immigration firm that provides servicesto employers and families in connection withimmigration to the United States. Also assistsin legal help with U.S. citizenship, Deportationand Removal. 28230 Orchard Lake Road, Suite201, Farmington Hills, MI 48334.

GASSO GROUP LLC, TOM GASSO A commer-cial and real estate development corporation.20320 W. 8 Mile Road, Southfield, MI 48075.

GAV & ASSOCIATES, INC, GHASSANABDELNOUR An architectural firm providingservices for all types of development in com-mercial, residential, industrial, assembly,educational, and historic revitalization.31471 Northwestern Hwy, Suite 2,Farmington Hills, MI 48334.

INTRASTATE DISTRIBUTOR, TIM DABISH Abeverage wholesale corporation which dis-tributes various beverages, including juiceand soda pop, to retailers in the state. 20021Exeter Avenue, Detroit, MI 48203.

*JAMES JAMIL (I)

KUPELIAN ORMOND & MAGY, P.C., PAULMAGY A law firm providing cost-effectivelegal solutions for local, national and interna-tional businesses and municipal entities.There practice areas include real estate andcommercial property law, international busi-ness law and immigration, and business andcommercial transactions. 25800 NorthwesternHighway, Suite 950 Southfield, MI 48075.

LOMBARDO MANAGEMENT, ANTHONYLOMBARDO A building company whose mis-sion is to ”make buying your home - and liv-ing in your home - an enjoyable, comfortableand exceptional experience.” 6303 26 MileRoad, Washington, MI. 48094.

OAKLAND FAMILY DENTISTRY, DR. SHAKIBHALABU Oakland Family Dentistry promises thehighest quality treatment and full commitmentto meet your dental needs. 7125 Orchard LakeRoad, Suite 310, West Bloomfield, MI 48322.

PAPA ROMANOS/MR. PITA, CASEY ASKAR[CORPORATE MEMBER] A partnership thatincludes, Papa Romano’s Pizza, with 53 restau-rants throughout southern and central Michigan,caters parties of 10 or more and offers a fullmenu of traditional and specialty pizzas, breads,salads, chicken, subs, pasta and more. Mr. Pita’shas 35 Michigan locations serving more than 45varieties of hot and cold rolled pita sandwiches,oven baked pitas, pita pizzas, and pita quesadil-las, on fresh pita bread. 8101 Richardson Rd.Ste. 101, Commerce Township, MI.

PHILLIP SEAVER TITLE COMPANY, LAURAFELIX SMITH A company that issues titlepolicies and offers complete escrow closingservices including commercial, industrial andresidential, as well as new and existing con-struction in the metro Detroit area. 42651Woodward, Bloomfield Hills, MI 48304.

PINNACLE HOSPITALITY, SAM SANDIHA Amanagement firm providing services to thehospitality industry. 2777 N. Wixom Road,Wixom, MI 48393.

PM ENVIRONMENTAL, MIKE KULKA An envi-ronmental firm providing services such ascompliance consulting and air quality serviceswith a staff of certified trained professionals.22655 S. Chrysler Drive, Hazel Park, MI 48030.

*RAFAH ODISH (I)

RAMCO-GERSHENSON, PROPERTIES TRUSTINC, JOE QONJA Develops, acquires and man-ages shopping centers located primarily in theMidwest, Mid-Atlantic and SoutheasternUnited States. 31500 Northwestern Highway,Suite 300, Farmington Hills, MI 48334.

BASSIM SHALLAL (I)

SHORE MORTGAGE, ROBERT RAHAL A mort-gage company, providing an array of mort-gage and refinance programs and services,with a knowledgeable loan origination staffavailable for phone and on-line consultationday and night. 770 S. Adams Road,Birmingham, MI 48009.

STEVE SUOLAKA (I)

*TERI ADELBERG-WEINGARDEN (I)

TRANSWORLD TITLE COMPANY, DOUGLASPROCTOR provides title insurance and relatedescrow functions in connection with acquisi-tion and financing activities of Commercialand Residential real estate, including newconstruction, resale and refinance. 7125Orchard Lake Road, Suite 306, WestBloomfield, Michigan 48322 .continued aon page 16


New & Renewed Members view a listing of our members at www.chaldeanchamber.com

VARNUM, RIDDERING, SCHMIDT & HOWLETT LLP,MICHAEL ROMAYA [CORPORATE MEMBER] A law firm with more than 160 lawyers repre-senting leading commercial and industrial com-panies, financial, health care and educationalinstitutions and public corporations throughoutthe United States. 39500 High Pointe Boulevard,Suite 350, Novi, MI 48375.

WONDER FOODS, FADI HERMIZ A supermar-ket featuring an extensive selection of qualitymeat, dairy goods and fresh produce. 10450Shoemaker, Detroit, MI 48213.

NORMAN YATOOMA & ASSOCIATES, NORMANYATOOMA [CORPORATE MEMBER] A fullservice law firm offering representing clients inall areas of the law, specifically concentrating itspractice in franchise, class action, corporate, realestate, and litigation matters. 219 Elm Street,Birmingham, MI 48009.

Renewed MembersALKAMANO & ASSOCIATES CPA, P.C, JASONALKAMANO A certified public accountant firmproviding services such as monthly bookkeep-ing, individual & business tax preparation andpayroll service. 32000 Northwestern Highway,Suite 180, Farmington Hills, MI 48334.

ARMADA REAL ESTATE & INVESTMENTCOMPANY, JERRY SHABA A commercial realestate brokerage firm specializing in the leasingand management of shopping centers, officeand industrial buildings as well as tenant repre-sentation and the sale of investment propertiesand vacant land. 31870 Northwestern Highway,Farmington Hills, MI 48334.

AUTOSMART AMERICA, BASSIM ROBIN A cardealership featuring pre-owned vehicles suchas Cadillac and Buick while offering a greatselection, honest deals, and an unsurpassedsales and service experience.14444 East 8 MileRoad, Detroit, MI 48205.

CHRYSLER, PAUL MONA

DICKINSON WRIGHT, JAMES RAYIS [CORPORATEMEMBER] A full service law firm with more 240attorneys and offices in Detroit, Bloomfield Hills,Lansing, Grand Rapids, Ann Arbor, andWashington, D.C., providing comprehensive legalservices to a broad range of clients, from very largecorporations to small businesses, new ventures,individuals, and governmental units. 500Woodward Ave., Suite 4000 Detroit, MI 48226.

EMAIL MEDIA GROUP, ZIAD GAPPY A soft-ware company that has created a systemwhich allows an organization of any size tocreate and send a professional eNewsletter toits clients. 26200 American Drive, Suite 103,Southfield, MI 48034.

ERNST & YOUNG, SHAWN JAPPAYA An organi-zation that offers services in auditing, account-ing advice, tax compliance, and planning andtransactions advisory services. 3911 South ShoreDrive, Commerce Township, MI 48390.

FARM BUREAU INSURANCE, SUE ABROA Farm Bureau Insurance Agent in theRochester area, providing quality life, home,auto, farm, and commercial insurance avail-able in Michigan. 318 East Street, Rochester,MI 48307.

HAMPTON INN, BASIL BAKAL Hampton Inn isa leading brand of quality, value-priced hotels.Conveniently located in Oakland County. 169Loop Road, Commerce Township, MI 48390.

JONNA CONSTRUCTION LLC, FRANK JONNAA construction company whose servicesinclude general contracting, constructionmanagement, and design build. The compa-ny has successfully completed projects involv-ing heavy industrial, light industrial, medicaloffice, outpatient surgery center, office,retail, banking, tech-research, hospitality,and residential 26100 American Drive, Suite:550 Southfield, MI 48034.

LOWE’S, SEAN FITZGERALD [CORPORATEMEMBER] Your source for appliances, hometools, lighting and other home improvementitems. 15350 Hall Rd, Clinton Twp., MI 48038.

LUTHERAN SOCIAL SERVICES, RIFAT ITAProvides services to the refugees, senioradults, children & families, and persons withdisabilities. 21700 Northwestern Highway,Suite 1300, Southfield, MI 48075.

LUXOR LIQUOR, CLINT KASSAB A conven-ience store with an extensive range of liquor,beer and wine. 10425 W. McNichols Road,Detroit, MI 48221.

MAINSTREET MARKETPLACE, ROBERTKASSAB A market featuring an extensiveselection of quality meat, dairy goods, andfresh produce. 3171 Union Lake Road,Commerce Township, MI 48382.

MORPOL INDUSTRIAL CORPORATION, NOFALPAULUS An export management firm. 32000Northwestern Hwy, Suite 172, FarmingtonHills, MI 48334.

NAJOR GROUP, NEIL NAJOR A commercialand real estate development corporation. 4783Walnut Creek Circle, West Bloomfield, MI 48322

NORDSTROM, TWELVE OAKS MALL, RENEEJADAN Metro Detroit area fashionistas havea new shopping destination. Leading fashionspecialty retailer Nordstrom, Inc. opened itssecond Michigan store at Twelve Oaks inNovi. 27500 Novi Road, Novi, MI, 48377.

RIO WRAPS MANAGEMENT, LLC, JOESHEENA Rio Wraps is a fresh food alterna-tive offering its customers a fun and flavor-ful option over today’s otherwise mundanefast food environment. 2350 Franklin Road,Suite 120, Bloomfield Hills, MI 48302.

RKA PETROLEUM COMPANIES, INC, KERRYREHBINE Wholesaler, distributor and mar-keter of liquefied petroleum products andalternative fuels in Michigan. 28340 Wick Road, Romulus, MI 48174.

ROUMEL SHEENA, CPA, P.C., ROUMELSHEENA A certified public accountant pro-viding services, such as monthly bookkeep-ing, and individual & business tax prepara-tion. 29500 Telegraph Road, Suite 100,Southfield, MI 48034.

RYANS FOODS, RAAD KATHAWA A super-market featuring an extensive selection ofquality meat, dairy goods and fresh produce.5858 W. Vernor Hwy. Detroit, MI 48209.

SESI & SESI, P.C, RAMY SESI A law firm spe-cializing in areas such as commercial transac-tions, mergers, acquisitions & sales, and fran-chising. 32000 Northwestern Highway, Suite155, Farmington Hills, MI 48334.

SMOKERS OUTLET OF WATERFORD, QAISMANNA Smokers Outlet has an extensiveselection of cigars and tobacco products.5154 Highland Road, Waterford, MI 48329.

THE LAW OFFICES OF ROBERT DEKELAITAA law firm specializing in immigration lawsuch as visas, green cards and asylum. 6600 North Lincoln Avenue, Suite 200,Lincolnwood, IL 60712 and 28530 OrchardLake Road, Suite 109, Farmington Hills, MI 48334.

THE PRIME FINANCIAL GROUP, SHARONHANNAWA A mortgage brokerage firmserving the lending needs of real estate pro-fessionals, builders and individual homebuy-ers in over 20 states. 30800 Telegraph Road,Suite 1801, Bingham Farms, MI 48025.



ooking for a one-stop dental practice? Theskilled dentists at Oakland Family

Dentistry handle virtually every pro-cedure for virtually every age. You can

bring your kids in for their first exam, outfityour teen in braces, get rid of your wisdomteeth, be fitted for dentures, and brightenyour smile — all under one roof.

Oakland Family Dentistry was foundedfive years ago by Shakib Halabu, DDS, MS.The practice includes Robert Vistevich, DDS,MS, and Sahar J. Barbat, DDS, MS, whorecently received her master’s degree inrestorative dentistry.

“We accept all insurance plans includingMedicaid, which is very unusual in thisarea,” said Dr. Halabu. “And we all speakChaldean, Arabic and English – not just thedentists, but the staff too.”

Oakland Family Dentistry’s spaciousoffice is centrally located on Orchard LakeRoad in West Bloomfield. The space is light,airy and squeaky clean, with the latest insterilization techniques and high-tech tools.

“The environment here,” said Dr.Halabu, “is like a spa.”

Equally as important, patients are treatedwith courtesy and respect. Appointments arebooked by the chair – not the clock – sowaiting times are kept to a minimum.

With today’s advanced cosmetic dental

techniques, there is no reason for anyone tohide their smile. All aspects of cosmetic den-tistry are handled by the professionals atOakland Family Dentistry.

“A smile affects how people feel aboutthemselves,” said Dr. Halabu. “And lookinggood reflects on their behavior.”

A brighter smile is easily achievedthrough Zoom! Chairside Whitening System,which in an hour dramatically whitens teeth.Teeth are straightened with traditional bracesor by using the newest technology, Invisalign— nearly undetectable aligners that use nometal wires or brackets. Porcelain or com-

posite veneers perfect front teeth that are toobig, too small, or have unsightly spaces.

For partial and complete dentures,Oakland Family Dentistry provides the newgeneration of the chrome-cobalt alloy(Wioronium). Other services include bond-ing, restorations, oral surgery and extrac-tions, periodontal therapy, root canal,crowns and bridges, sealants and spacemaintainers.

For some, going to the dentist can be adreaded occasion. That’s why the profession-als at Oakland Family Dentistry use the gen-tle touch approach. “We explain everythingthoroughly, which helps bring down thewall,” said Office Manager Mervat Gallozi.“There’s no reason to be afraid here.”

Oakland Family Dentistry7125 Orchard Lake RoadSuite 310West Bloomfield, MI 48322(248) 855-1855www.makingbeautifulsmiles.com

Oakland Family Dentistry: A reason to smile

“A smile affects how people feel about themselves. And looking goodreflects on their behavior.” – DR. SHAKIB HALABU

WATCH THOSE GUMSGum (periodontal) disease is attrib-uted to a host of health problems,including an increased risk of heartattack or stroke, difficulty controllingblood sugar levels in people withdiabetes and, for pregnant women,an increased risk of deliveringpreterm, low birth weight babies.

Gum disease is quite common —an estimated 80 percent ofAmerican adults currently havesome form, according to theNational Institute of Dental andCraniofacial Research. A variety oftreatment methods include deepcleaning and medication. If you havesymptoms, see your dentist at once.

BE ON THE LOOKOUT FOR:• Chronic bad breath • Red or swollen gums• Bleeding when eating

hard food like an apple• Bleeding when brushing

or flossing• Receding gum lines• Loose teeth

L

BUSINESS SPOTLIGHT

REPRINTED WITH PERMISSION FROM THE CHALDEAN NEWS


Marketing in today’s seriously competitive arena is far from simple.No matter what your product or service, from tubular

rivets to personal injury litigation, the name of the game isstanding out above the competition and generating “top of mind”awareness among your customers. In public relations, this may meana wide range of “constituents,” including existing customers, prospec-tive customers, employees and shareholders.

Additionally, today’s consumers are more demanding than ever—better educated about their purchase options—including who offersthe best product at the best price. Consumers expect a total valueequation of price, selection, quality and convenience.

The Value of Being NewsworthyBecause of these circumstances, the role of public relations in a totalmarketing approach is growing at an unprecedented pace. Businessexecutives and service professionals increasingly recognize the powerof the public relations process. This power resides primarily in theauthority of the third party endorsement implied in a news article ortelevision interview. Beware, however, for great risk accompanies greatpower. Once you “invite the media in,” they are less easily shown thedoor, and you become subject to their procedures and standards.

How do you achieve an effective public relations campaign?Knowledge and experience certainly help. As in any worthwhilebusiness endeavor, there are no substitutes for doing your homeworkand then paying attention to every detail of execution.

Know YourselfA clear understanding of who you are is the foundation of all worth-while business and media relations efforts. It’s impossible to informothers about a product or service that is ill-defined, whether you arethe low cost leader or known for prestige products and luxury service.

Never underestimate the importance of your mission statement,because it is the first step in accomplishing your marketing objective:differentiating yourself from your competition.

Know Your CustomersThe next task is to know what portion or portions of the populationmake up your customer base. Know what they watch, read, listen to,believe in and care about. This is essential in an era of segmentedmarkets, which today often cross the more traditional dividing linesof age or income to include ethnic group, education and special inter-ests. Unless you know who your customers are, it is impossible todevise an intelligent and effective media campaign.

Know the MediaNext, become knowledgeable about journalists, broadcasters, and producers.

Put yourself in their shoes. Understand and appreciate their agen-das. The print and broadcast media are looking for news 365 days ayear, 24 hours a day, yet remember that journalism is an ethical profes-sion, with high standards of quality and purpose. Journalists are look-ing for fresh stories that inform and create interest in their audience.

If you want to be on the radio, then flip the dials. Get to knowthe radio personalities—the DJs and news anchors. Learn what typesof stories they like to present and why. The same holds true for televi-sion and all print formats, from daily newspapers to consumer andtrade magazines. Pay attention to what is broadcasted on the air, or inprint, as well as how it is done.

Only when you know who you will be approaching with a storyidea or press release can you effectively package and present your“marketing” message.

Wallpapering a newsroom with press releases will not generatepositive publicity. As a matter of fact, it can irritate and alienate ajournalist who might otherwise be interested in your story. If areporter is not interested in your story, learn why not.

Also, understand the realities of deadlines for reporters and edi-tors. There is nothing worse than calling a reporter at a busy dailynewspaper with an article idea around 4:00 in the afternoon. This is a“frantic time” when final writing and editing is taking place.

Implementing these helpful tips will help you make public relations acohesive part of your marketing approach in today’s competitive market.

Eric Younan is senior account executive at Marx Layne & Company, a full service marketing and public relations agency. He is also amember of the Chaldean American Chamber of Commerce.

How to beNewsworthyBy Eric Younan


ENTREPRENEURSHIP


The Chaldean

American Chamber

of Commerce is

a partnership of

Chaldean businesses

and professionals

working together

to strengthen

members’ business,

increase job

opportunities,

encourage expansion

and promote

Chaldean business

and culture. The

Chamber seeks to

service and represent

Aramaic-speaking

people, including

Assyrians, Chaldeans

and Syriacs.

CHALDEAN AMERICAN CHAMBER OF COMMERCE

mission statement

Board of Directors/Executive CommitteeCHAIRMANDave NonaPartner, Triangle Development

EXECUTIVE VICE CHAIRMANFrank JonnaCEO, Jonna Construction

SECOND VICE CHAIRMANRocky HusaynuPresident, Professional Insurance Planners

TREASURERArvin AyarVice President, Whitmore Lake Hotels, Inc.

SECRETARYWendy AchoU.S. Department of Defense

IMMEDIATE PAST CHAIR & EXECUTIVE BOARD MEMBERSaad HajjarPresident, Advanced Technology Systems

COUNSELRon AchoCummings, McClorey, Davis & Acho

Board MembersPaul AskerFoster, Swift Collins & Smith, P.C

Sandra Hanna Chemist, NSF International

Sharon HannawaMortgage Consultant, The Prime Financial Group

Tony KonjaPresident, Artistic Outdoor Services

Majid (Mike) Koza President, Group 10 Management

Anthony Mona UBS Financial Services

Jason Najor President, Super Fair Cellular

Bassam SalmanCEO, Apollo Development

Stephen YatoomaManaging Partner, Audere Group

Chamber StaffExecutive Director Martin Manna

Director, Operations and EventsLisa Kalou

ControllerPaul Alraihani

AdministratorBrenda Koza

2007 Chaldean American Chamber of Commerce Partners


Chaldean American Chamber of Commerce

2008 Calendar of EventsJ A N U A R Y

F E B R U A R Y

M A R C H

A P R I L

M A Y

J U N E

J U L Y

A U G U S T

S E P T E M B E R

O C T O B E R

N O V E M B E R

D E C E M B E R

Chaldean American Chamber of Commerce30095 Northwestern Highway, Suite 102Farmington Hills, MI 48334

PRSRT STDUS POSTAGE

PAIDPERMIT NO. 83

FARMINGTON HILLS, MI

mark your calendartoday!

February 21Industry Outlook

January 24Quarterly Networking

Meeting

April 11Chaldean American

Chamber of CommerceAnnual Dinner

May 14Quarterly Networking

Meeting

June 19Annual Golf Outing

July 9Industry Outlook

October 9Annual Business

Conference

August 9-10Chaldean Festival

August 27Quarterly Networking

Meeting

September 18Industry Outlook

November 12Annual Board Elections

and QuarterlyNetworking Meeting

December 2Industry Outlook

December 11Annual Member

Holiday Party LOOK FOR OUR MONTHLY E-NEWSLETTER FOR MORE INFORMATION ON UPCOMING EVENTS. DATES ARE SUBJECT TO CHANGE.

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Winter 2007 Chaldean Commerce Newsletter

Documents

Transcript of Winter 2007 Chaldean Commerce Newsletter