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Winning Webinar Experiences - CETS 2010
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What’s worked for us…
Follow us on Twitter: #CETS10
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A d S h lAmanda Schulze•Director of Distance Learning for the Council of Residentialfor the Council of Residential
Specialists•Doctoral Student in Learning Technologies at Pepperdine P l D hlTechnologies at Pepperdine
UniversityPaul Dahl
•Distance Learning Coordinator for the Council ofCoordinator for the Council of
Residential Specialists
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Webinars, defined Why webinars What’s working (for us and you!) Technology that we use with our Technology that we use with our
webinars What’s next What s next
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Educational session w/ objectives Live over the Internet Participants anywhere on a computer Speaker or panel that disseminates Speaker or panel that disseminates
information Group larger than 100 people Group larger than 100 people Approximately 60 minutes in length
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O l f k ti Only for marketing Can’t teach anything / Learn anything in
60 i t60 minutes Must be FREE! Recording is same as live Teaching F2F is = to webinarg No prep time is needed / easy to
execute Pack ‘em in!
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Which webinar rumor have you heard in your organization?
Only for marketingy g Must be FREE! Recording is same as live Recording is same as live Pack ‘em in!
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Real Estate Association Continuing Education Over 40,000 members worldwide Average age of member is 55 Average age of member is 55
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Real Estate Designations and
The competition
Online Real Estate Education
Designations and Certifications
p
Tomato UniversityiLearn
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Our members don’t come back Speed to market Location Revenue stream Revenue stream Known F2F instructors
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Achieve learning objectives Generate revenue Maintain average of 200 participants
(90% attendance rate)( ) Conduct 2 webinars per month Support implementation of learning Support implementation of learning Keep them engaged
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Speakers are leaders in the industry Quality content that can be
implemented Additional materials and content Follows a formula: Starts on time, has an
assignment, always on Tuesday, etc.g y y High level of support before, during and
after Consistent look and feel / templates
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Forums
Pre-assignment
ForumsContent Samples
Live W bi
g
Webinar
Wikis and Forums
A li ti Tips and
Ideas Application Assignment
Ideas
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2 WeeksOut
1 WeekOut
2 Days Out
1 Day Out
Same Day 1 Day
After
2 Days After
1 -2 WeeksAfterImmediate
Live Webinar Event
Drip content and videos and online survey: Promote
Email:Links to,
Post content on Bl F b k
Access slides, handouts,
pre-assignment,
corresponding d t
and online survey: Webinar Warriors, Blog,
Facebook, Twitter, LinkedIn Polls
Chat inTwitterForumWebEx
Recording:Free Clip of Recording
Provide content ideas
Folow-up: A k f lt f
,Online materials
LinkedInEvaluation
Live Chat
Online Survey:•Submit content questions
•Collect attendee dataEmailed:
•Application assignment
Email:•Access to recording
•Top 5 ideas from webinar•Link to blog and memberconnect
Blog, Facebook website
product
Promote:Blog, Facebook, forums, twitter,
Webinar WarriorsLi k dI
Tweet
Q&A
AssignmentCall to Action
•Ask for results of Call to Action
with Presenter
pp g gso attendees can contribute content•Link to related product and courses•Reminder to complete Call to Action
LinkedIn Blast Emails (4
weeks)
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Trends Advisory Team Polls on website and Facebook Evaluations Re-use the good speakers! Re use the good speakers! New speakers moderate first Is it a series part of a course a bundle? Is it a series, part of a course, a bundle?
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It’s so sad when time ends with my CRS familywith my CRS family.
See what CRS Instructors said works for them:
http://www.youtube.com/watch?v=8txJmI_TzCI
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Tuesdays or Thursdays 1PM CST 60 minutes Never the last day of the month Never the last day of the month Practice session
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Drip the content: Blog, video, Twitter, Facebook, email, website, forums, i k dLinkedIn
Have your speakers drip content as well!James Nellishttp://www.youtube.com/watch?v=4xhkkan43VY
Mike Selvaggiohttp://www.youtube.com/watch?v=I2wIjlUyH6I
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Goes through our website Get detailed information about session Confirmation is immediate / automated Reminders – one the day before and Reminders one the day before and
one the day of
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How many of you already have an automated registration and reminder system in place for your webinars?
Yes! No
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Slides Pre-assignment – articles, to do’s Survey to submit questions Recording for one year Recording for one year MP3 files of recording Post assignment / activity / contest Post assignment / activity / contest Links / information to corresponding
education and productseducation and products
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Article Website Activate an account Use / download an application Use / download an application Interview someone using it Look up a fact or stat Look up a fact or stat Consider how they have used it and
what issues they havewhat issues they have Send in separate email or will get lost!
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Demographics Application / usage Issues or concerns with topic Space for open-ended comments / Space for open ended comments /
questions
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AT LEAST one day before webinar Recreate the same environment –
attempt it at the same time Best practices set-upp p Review slides and determine the poll
questions and application assignmentq pp g Roles and Responsibilities Log on 30 minutes prior to start on day of Log on 30 minutes prior to start on day of
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Email support Phone support Moderator Production Assistant Production Assistant Presenter Tweeters Tweeters
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Group of 5 organized webinar attendees to attend CRS webinars
Task 1: Promote each webinar event Task 1: Promote each webinar event starting two weeks out using social media
Task 2: Drip content prior to the webinar Task 2: Drip content prior to the webinar using social media/ blogging
Requirements: Have a presence/ following on social media (personal blog, twitter account)
Able to attend CRS webinars Able to attend CRS webinars
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Refer to data and pre-assignment Polls Q&A Tweeting #CRSweb Tweeting #CRSweb Application assignment / contest
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Creating a dio onl MP3 filesCreating audio only MP3 filesfor on-the-move REALTORS®
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http://audacity sourceforge nethttp://audacity.sourceforge.net
FREE AUDIO EDITOR
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Make sure anything on your computer that makes a sound is turned off or disabledmakes a sound is turned off or disabled.
RECORD
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Your recorded audio
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Highlight the section of audio that you want to make a track ofwant to make a track of….
...go to Project, Add Label At Selection...g j ,
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Type in the name of your trackType in the name of your track….
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E diStarting Point
Ending Point
PointAmount of timetime selected
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All f t k h b k dAll of your tracks have been marked…
File, Export MultipleExport Multiple
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Change to MP3
Select location
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Member’s online folder
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Live discussion with presenter Link to evaluation / how to access all
materials Post top 5 / 7 ideas Start a discussion, “what did you get?”, y g
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Follow-up in forum about call to action Ask for more ideas Post contest winners Email how to access recording and MP3s Email how to access recording and MP3s
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Networking opportunities Mobile Share information More video More video Bundled with courses Credit toward designation Credit toward designation
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Email aschulze@crs com for more samples Email [email protected] for more samples and online files or to attend one of our webinarseb a s
Create a promotional video for your next Create a promotional video for your next webinar and share with us
Create your webinar brand
Create MP3 File for your next session