Winning the internet way
-
Upload
david-phillips -
Category
Documents
-
view
507 -
download
2
description
Transcript of Winning the internet way
![Page 1: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/1.jpg)
DAVID PHILLIPS FCIPR FSNCR
Winning the Internet Way
![Page 2: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/2.jpg)
You can’t sell clothes online – ASOS . Turnover has doubled each year since its launch, apart from
2005, when its Hemel Hempstead warehouse burnt down. “That was a bit of a downer,”
12 months to 31 March 2010 up 35% to £223m.Sell eggs on the internet!!!!
Tesco said profits at its online business, the third most visited retail website in the UK, rose by 26% to £136m in the year to February 27 2010. Sales rose by 14% to £2.1bn, as it announced its annual results.
Buy a car online? Tepilo is an alternative way to buy, sell or let your property
and it's free. You maintain 100% control and pay 0% commission!
High Street Sales Tracker - week ending April 16, online up by 63%.
![Page 3: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/3.jpg)
Why You Should Too
You are uniqueYou are interestingYou attract customersYou are a candidate for success online
People like meeting you online.
![Page 4: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/4.jpg)
Lets Get Started
How do people find youAre you googleable
So you need a web siteNice to look at from an iPhone screenHas lots of Gjuice and SEO
Submit to search engines and directories Spread it about a bit
![Page 5: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/5.jpg)
Make Money Now
Can’t wait to buy customersCan’t wait to sell suppliersHappy people online.
All the ways you can make your site interactive the instant messenger Buy and sell
![Page 6: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/6.jpg)
Where the people are
Geographic focus Site advertisements down to the nearest street Local Twitter Local Foursquared Local bluecast Local iPhone apps Google and Bing maps need you
![Page 7: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/7.jpg)
Keeping the links joined up
Make more in site, into site , to sitesNo orphansFollowersNetworks more powerful Watch what’s happening (Google Analytics)
![Page 8: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/8.jpg)
Getting social
Why It builds site links It creates communities It shows off your USP It gives you authority Real pictures and videos say 1000 words
![Page 9: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/9.jpg)
Getting fixed up
It takes a lot of time – the hidden costIt is not a one trick ponyYou will either need to experiment of have a
very friendly expert
![Page 10: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/10.jpg)
Where is the real beef
The quickest way to make profits is to cut cost
Look hard at simple costsProcessesCommunicationAll those licences
But, today, you don’t have to make sacrificesCloud computingSaaS
![Page 11: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/11.jpg)
Cost sharing
Content creation Employees Suppliers Customers Friends
Brochures and print materials PDF’s Blog post manuals Fix it on a bulletin board
![Page 12: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/12.jpg)
Adding value
Products and servicesRelationshipsReputationSaleTrustWealth
![Page 13: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/13.jpg)
The next big thing
Visually interestingSatisfies curiosityPhysiology extending Social
![Page 14: Winning the internet way](https://reader035.fdocuments.net/reader035/viewer/2022081801/547eae89b4af9fe16f8b4829/html5/thumbnails/14.jpg)
The next 5000 days