Winning with

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Why you should care about WordPress and its users

Contents

PleskasasolutionscompanyandwhywedoaWordPressToolkit

Agenda

ExampleofferingsformanagedandunmanagedWordPressHosting

WhoisusingWordPressandhowdoIreachthem?

Othersuitableextensionsforsametargetgroup

ExtensionDeep-Dive:WordPressToolkit1– usecasesandoutlookWordPressToolkit2

Bestpractise /messagingadvice

Q&A

Key Messages

Plesk is the leading WebOps platform to run, automate and grow applications, websites and hosting businesses.

BUILDRUN

SECURE

By providing a ready-to-code environment in an intuitive interface for web professionals, Plesk helps developers and designers to focus on their core function: developing web applications and web sites for SMBs that scale in the cloud.

Plesk let its users focus on the business, not on infrastructure management. Plesk saves tremendous time by automating all server related tasks and components to run and scale web applications and websites.

By our own research among web professionals, 9 of 10 webapplication developers only realize the need of securing anapplication when it’s too late. Plesk secures applicationsand websites automatically.

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We are Plesk!

What’s new

Before...... Plesk Onyx

Heavy core with lots of built-in features and functionalities

Lightweight coreFeatures available as extensions

More than just a control panel!

From a generic control panel To integrated solutions Security

WordPress

Social Media

AntiSpam

MultiServer

Docker

Talking WordPress - did you know that...

5

75m

Plesk Confidential

50%27%

Talking Cloud challenges - did you know that...

6Plesk Confidential

Plesk positioning in the WordPress universe

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Features, Restriction & Price

Mass management& Flexibility

DockergitRuby

Free SSL everywhere

http2 50+ extensions

CLI

Automatic Updates

32 languages

NGINX

Who are these WordPress users?

Understand your customer!

The average WordPress user

10Plesk Confidential

The top 3 challenges

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Your business opportunity!

Sell Managed Services!

• Huge interest in managed services because

• à they don’t know much about infrastructure and they don’t care either

• à they need a consistent and agile infrastructure in order to run multiple instances of websites and applications in both test and production environments

• à they spend too much valuable time on configuration/infrastructure management tasks (i.e. updates, patches) and security

• à they have to deal with too many manual tasks overall

• Web Pros often provide additional services on top of website design such as customer website management and administration

• à a good upsell opportunity to generate more profit

• They search often for complementary add-ons, like extra security, SEO, SEM tools, etc.

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Buying behaviour

How do I sell ?

• Web pros are price sensitive but happily pay a premium for services that resolve most common pain points

• Prefer to buy fully fledged solutions (bundles!) rather than a generic IaaS offerings (product configurators)

• Simplicity is key! WYSIWYG is important to convert a sale

• Word of mouth is more important to drive a buying decision than any kind of advertising

• Search for vendor recommendations in blogs within the WP community

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Extensions

Sources: Within Plesk

ext.plesk.com

Sources: Extension price list

Extension Price ListIncludes:- Plesk Feature Packs- 3rd party Extensions- Prices for Retail / Partner- Categories / Features / Descriptions

Plesk Toolkit

Top Extension

Key Messags

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Get automatic updates to all your WordPress installations from one central point.

WordPressManagement#1

Key Messags

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Apply changes to all WordPress installations with a single click.

Theme & Plug-in

Management#2

Key Messags

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Harden all of your WordPress installations using the security scanner interface.

One-click Hardening#3

Key Messags

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Scan all of your WordPress instances and secure them with just a few clicks.

OptimizedSecurity#4

TOOLKIT 2.0

(A revolutionary sneak peek)

Key Messags

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Create a WordPress staging site for all your WordPress testing needs.

WordPressStaging & Cloning

#5

Key Messags

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Access easily WP-CLI (Command Line Interface) for proper automation.

WordPressCLI Access#6

More cool extensions for

WordPress users!

Key Messags

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Manage multiple Plesk servers from a single place.

PleskMulti Server#7

Bundle it up!Create powerful bundles meeting your customer’s needs

Extensions – Bundle ideas

Plesk & 3rd party extensions

◦ Create powerful bundles according to your customers needs◦ Security: every website needs to be secure and available

Plesk security bundle (idea) Retail Partner

Plesk Security advisor free free

CloudFlare CDN solution for maximum availability $ 18.90 $ 10.00

Datagrid reliability and vulnerability scanner $ 9.99 $ 7.49

Plesk Email Security Pack I (Dr. Web AV / Magicspam) $ 16.62 $ 12.00

Plesk Email Security Pack II (Kaspersky AV / Magicspam) $ 16.62 $ 12.00

KernelCare - Kernel security updates without reboot $ 3.95 $ 2.60

Extensions – Bundle ideas

Plesk & 3rd party extensions

◦ Create powerful bundles according to your customers needs◦ Marketing: make your customers websites successful

Plesk marketing bundle (idea)Retail Partner

starting from

Soshlr – social media management solution $ 4.99 $ 3.99

(4 editions available)

Bundle it up – Managed Services

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Support• WordPress• Woo Commerce• Dedicated support manager• 24x7 Support

Management• CDN• Performance• Scalability• Back-up & Recovery• Flexible deployment

• Instrusion detection and prevention

• Migration services• Launch readiness

assessment

WordPress training sessions or guided welcome tours

For high traffic sites with access toenhanced security features and

shared viewFeatures:All from “Power” - Unlimited Websites &Accounts plus:• Reseller Management• Plesk Multi Server ( 2 nodes)• System Limits (cgroups)• Datagrid Vulnerability & Reliability

Scanner Pro• Apache Tomcat• Postgre SQL• MSSQL

For larger sites that require better performance & security

Features:All from “Starter” - Manage up to 30 Websites, plus:

• Atomicorp• MagicSpam• Kaspersky AV (all mailboxes)• KernelCare• CloudFlare• eCommerce add-on

(WooCommerce)

For Newbies

Features:Manage up to 30 websites

• Plesk WordPress ToolKit• Ready to code environment • Infrastructure & server security • Automatic Plesk Updates • Docker Manager & Remote

Support, Git Manager• DNSSEC, NobeJS Support• Kaspersky AV (5 mailboxes)• Firewall Protection

RRP EUR 12/mth RRP EUR 50/mth RRP EUR 90/mth

Bundle #1- Starter

Power Pack

Bundle #2 - Power Bundle #3 – Professional

Hosting & Developer PackSecurity & Performance

Unmanaged WordPress Hosting example Pricing & Plans (Example VPS)

For high traffic sites with access to

enhanced security features andshared view

Features:All from “Power” – Unlimited Websites & Accounts plus:• Dedicated Support Manager• Reseller Management• Hourly backups• Plesk Multi Server ( 10 nodes)• Expert WP support• WooCommerce support• Soshlr social media management

For larger sites that require better performance & security

Features:All from “Starter” - Manage up to 30 Websites, plus:

• Daily / Weekly backups• Migration Service• Scalability Management• Top High Security Management• Speed optimization via caching

and CDN networks (CloudFlare)• MagicSpam

For Newbie

Features:Manage up to 30 websites

• Plesk WordPress ToolKit• Ready to code environment • Infrastructure & server security • Automatic Plesk Updates • Docker Manager & Remote

Support, Git Manager• DNSSEC, NobeJS Support• Kaspersky AV • Firewall Protection

RRP EUR 29/mth RRP EUR 99/mth RRP EUR 249/mth

Bundle #1- Starter

Power Pack

Bundle #2 - Power Bundle #3 – Professional

Hosting & Developer PackSecurity & Performance

Managed WordPress Hosting example Pricing & Plans (Example VPS)

The ideal look and feelA few tips how to accelerate sales conversion

An ideal landing page

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StarterIdeal for freelancers managing up to 30

sites

Core Features:- WordPress Toolkit- Extra security- Outbound anti-spam control

Additional Features:- 24x7 Support- 99.99% uptime guarantee- Weekly back-up

Hardware specsSSD/Bandwidth/RAM/CPUs

Price / Buy

ProIdeal for a small team of web pros or small agencies managing up to 30 sites

Price / Buy

UltimateIdeal for larger digital agencies

managing unlimites sites

Price / Buy

Select resonating imagery, avoid hardware pictures!Sliders are considered sales inhibitors. Highlight a specific bundle and update the offer every 4-6 weeks. Promote via social media

List your key differentiators here – why should I buy WordPress hosting from you? Support is important but what else do you have on offer?

Core Features:- WordPress Toolkit- Rock solid server-to-site-security- Outbound anti-spam control- Managed Server updates

Additional Features:- 24x7 Support- 99.99% uptime guarantee- Daily back-upHardware specsSSD/Bandwidth/RAM/CPUs

Core Features:- Reseller management - WordPress Toolkit- Rock solid server-to-site-security- Outbound anti-spam control- Managed Server updatesAdditional Features:- 24x7 Support- 99.99% uptime guarantee- Hourly back-upHardware specsSSD/Bandwidth/RAM/CPUs

What customer say about you and your services (testimonials, facts and figures)

Anything else your customers need to know (service, support, data centre, commitment, etc.

• Consider to play with prominent logos and give each bundle a compelling plan name

• Describe the ideal customer per offer• Use colour schemes and stay

consistent • Focus on the pain points and speak the

web professional’s languageü Rock-solid server-to-site security

ü Integrated WordPressToolkit allows mass management of multiple WP

instances on a single server

ü Harden-up multiple sites with one click

ü Free SSL by Let’s Encrypt

ü Self-repair functionality

ü Built-in back-up functionality

• Hardware comes last!

Checkout – WYSIWYG !!!

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http://www.netsonic.net/wordpress-hosting.php

T h a n k y o u v e r y m u c h !

Felix Hentzen – fhentzen@plesk.comPatricia Hillebrand – phillebrand@plesk.com

facebook.com/Plesk @PleskOfficial linkedin.com/company/plesk

BACKUP

With Plesk, Service Providers candeliver many levels of services that stepdevelopers up from shared hosting, andprovide a toolkit to improve secure andmanaged Wordpress hosting to make itmore profitable.

Source: W3Techs, Technology Market Report, WordPress, June 2016

“WordPress is used by 27% of allthe websites, that is a contentmanagement system marketshare of 60%.”55.6% of the websites

monitored by W3Techs don’t use any content management system.

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Talking CMS usage…

CoreThemes

PleskEditionsstay the samewith PleskOnyx!Editions

-WebAppEdition is removed as focus shifted toWebPro Edition totarget WebProfessionals andDevelopers- Anautomatic andsmooth upgradefrom Plesk12.xtoOnyxis available

PleskMultiServerExperience

Architecture