Winning Strategies Phase 2 Team B3
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Winning Strategies Phase 2 Team B3 Team B3
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Winning Strategies Phase 2 Team B3. Team B3. Conclusion. Policy. CSR. Vision. Vision. WaveRiders “to become leaders of RIB in the European market by understanding our market and customers”. Conclusion. Policy. CSR. Vision. WaveRiders. - PowerPoint PPT Presentation
Transcript of Winning Strategies Phase 2 Team B3
Winning StrategiesPhase 2Team B3
Team B3
Vision
WaveRiders
“to become leaders of RIB in the European market by
understanding our market and customers”
ConclusionPolicyCSRVision
Departments
Goals
Visions
Increase efficiency
Increase revenues
Increase market share
“to become leaders of RIB in the European market by
understanding our market and customers”
Production
HRMarketin
gFinance
WaveRiders
ConclusionPolicyCSRVision
ConclusionPolicyCSRVision
CSR
Customers
Governments Creditors
Employees
Corporate Social Responsibility
Corporate Social Responsibility represents a concern with the needs and goals of society which goes beyond the merely economic. insofar as the business system as it exists
today can only survive in an effectively functioning free society, the corporate social responsibility movement represents a broad
concern with the business's role in supporting and improving the social order.
Source: (Eells, R. et al 1974)
ConclusionPolicyCSRVision
Pyramid
Philanthropic
Ethical
Legal
Economic
Source: (Caroll, A. et al 1991) ConclusionPolicyCSRVision
ConclusionPolicyCSRVision
Stakeholders (CSR)
Public interest group
Shareholders
Investors
Customers
Management and EmployeesSuppliers
Government bodies
Board of directors
Creditors
How do stakeholders perceive CSR ???
Designing CSR: An Integrated Framework
Eight steps to implement CSR from a marketing perspective:
Understand the organization (its values and norms)
Identify who are the key stakeholders
Identify what the key stakeholders expect from the company
(in terms of CSR)
Assess the CSR policy that fits to the organization
Audit current practices
Implement and prioritize CSR changes
Communicate CSR within stakeholders
Search for feedback from the stakeholders
ConclusionPolicyCSRVision
Source: (Maon, F. et al 2009)
Dept: Marketing
On one of the strategic goals of our winning strategies was to increase revenue by 10% PA.
Awareness Program on the Safe use of Rigid Inflatable Boats (RIB) – SafeWave Inclusion of Maritime Rescue Team Safer Use of WaveRider Boats by users
ConclusionPolicyCSRVision
Dept: Production
Strict Adherence to UK & EU laws
Company to offer Warranties of RIB's to customers
Product to attempt to exceed the safety requirements of EU & UK
Product should start using recycled material (as much as can be used).
Safe & Clean working Environment
ConclusionPolicyCSRVision
Dept: Human Resource
Increase Efficiency
Equal opportunities for new employment
Donation Program – donation to National Lifeguard Facilities & Maritime Rescue Teams
Move for paper-less organization
ConclusionPolicyCSRVision
Dept: R&D
New Technology Innovation to also focus on reduced CO2 emissions – Going Green products.
Research to further check which materials can be used from recycled materials
ConclusionPolicyCSRVision
Conclusion
The Inclusion of CSR in WaveRiders did not affect the Initial Vision & Goals
An Active CSR Policy will empower WaveRiders in comparison to other Companies in the same Market
CSR Policy takes into effect the Industry WaveRiders operates in
Inclusion of CSR policies will improve:- Corporate Image Employee Morale Stakeholders Satisfaction apart from other goals
ConclusionPolicyCSRVision
References
Eells, R., & Walton, C. (1974). Conceptual foundations of Business (3rd Edition). Burr Ridge, IL: Irwin
Maon, F., Lindgreen, A., Swaen, V. (2009). Designing and implementing corporate social responsibility: An integrative Framework Grounded in theory and practice. Journal of Business Ethics. Vol. 87, Pg 71-89
Carroll, A. (1991), The Pyramid of Corporate Social Responsibility: Toward The Morai Management of Organizational Stakeholders, http://cf.linnbenton.edu/bcs/bm/gusdorm/upload/Pyramid%20of%20Social%20Responsibility.pdf.
Sen, S., Bhattacharya, C. (2006), The role of corporate social responsibility in strengthening multiple stakeholder relationships: a field experiment, Journal of the Academy of Marketing Science, Vol.34, Issue.2, Pg 158-166
Corporate social responsibility and the identification of stakeholders.Vos, J. F. J. (2003), Corporate social responsibility and the identification of stakeholders. Corporate Social Responsibility and Environmental Management, 10: 141–152.
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