Winning Social Media Management Tools - WHM
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Our Recommended Social Media Tools
White Hat Media’s Top Tools In Mastering Your Social Media Properties 3rd March 2012
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Social Media Advice
Set long term objectives thatwill establish and maintain growth highlightingquick-win opportunities to achieve value in the firstcouple of months
1 2 Only select the social media platforms that you believe where leads and referrals can be generated. Be selective
3 Help Increase overall brand awareness by selecting and engaging with recognised industry influencers
4 Prove return on investment and leads generated through social media with measurable tracking and analysis
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Remember...
Research
Objectives
Plan
Measure and report
Evaluate
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Tips...
Find and understand your target audience1Solve issues that people will find helpful2Schedule content to periods of time that will maximise its visibility
3
Quality over quantity4Focus on building relationships and brand advocates5
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Hootsuite
Free (option features available at a cost
hootsuite.com
Multiple account sending
Scheduled messages
Reporting and analytics
RSS feeds
Keyword monitoring
Mobile app
FREE
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Sprout Social
Free 30-day trial
sproutsocial.com
Multiple account sending
Scheduled messages
Reporting and analytics (Google Analytics integration)
RSS feeds
Keyword monitoring
Mobile app
From $9
Direct competitor analysis
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Google Alerts
Free
google.com/alerts
Monitor any keyword (including competitors
E-mail updates
Simple and easy to set-up
FREE
Highly customisable
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Social Mention
Real-time social media monitoring and analysis
socialmention.com
E-Mail Alerts
FREE
Highly customisable
Quick and easy
RSS subscribe feature
Export features
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Friend or Follow
Find brand influencers on Twitter
friendorfollow.com
Find out who has unfollowed your accounts
FREE
Export feature
Quick and simple
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Social Bakers
Free (Pro account available too)
socialbakers.com
Most major social networks supported
From FREE
Analyse competitors
Export and reporting features
Excellent support blog
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PageLever
Free 14-day trial
pagelever.com
In-depth analysis of Facebook Pages
From $34
Multiple reporting and exporting features
Tells community managers what Facebook Insights doesn’t
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Brandwatch
Full keyword monitoring and analysis (e.g. sentiment)
brandwatch.com
A far more powerful and analytical alternative to Google Alerts
Poor reporting functionality
From £400
CRM support via API
No sending functionality
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Radian6
Full keyword monitoring and analysis (e.g. sentiment)
radian6.com
A far more powerful and analytical alternative to Google Alerts
Poor reporting functionality
From£500
CRM support via API
No sending functionality
Designated account manager
Overkill for many SME’s
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White Hat Media Sussex Innovation CentreScience Park SquareFalmer, BrightonBN1 9SB
+44 (0)1273 704 [email protected]
We hope this helps...