Winning Friends at Your Website: Use Top Task Design for a Great Experience
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Transcript of Winning Friends at Your Website: Use Top Task Design for a Great Experience
Bob Johnson Consulting, LLC 1
WINNING FRIENDS AT YOUR WEBSITE: USE TOP TASK DESIGN FOR A GREAT EXPERIENCE
©ROBERT E. JOHNSON, PH.D. 2013
Bob Johnson, Ph.D.President, Bob Johnson Consulting
Partner, Customer Carewords, LtdJ.Boye Web & Intranet Conference
Philadelphia, PA
May 6-9, 2013
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K.I.S.S.What most people want from a website… Simple, fast task completion
MAJOR REASON PEOPLE VISIT YOUR WEBSITE…
Complete a task…
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THE GOLDEN RULE…
<5 seconds to connect
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21 WEBSITES FEATURES TO WIN FRIENDS…With special attention to potential students…
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ON THE HOME PAGE…
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Deep links from the home page…http://sydney.edu.au/
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Link priority for potential students…http://www.le.ac.uk/
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Especially for adult students…http://www.capella.edu/
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Net price calculator positioning…http://www.lynn.edu/
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AFTER THE HOME PAGE…
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Academic program presentation…http://www.clemson.edu/majors/biological-sciences
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Top task for transfer students…http://www.xavier.edu/caps/transfer-credit-evaluation.cfm
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Helping people compare costs…http://www.ewu.edu/undergrad/afford/cost-comparison.xml
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4 cycles of admissions interest…http://www4.esu.edu/admissions/index.cfm
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Blessedly brief inquiry form…http://bit.ly/OqbqFY
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Quick facts with unusual clarity…https://www.transy.edu/about/facts.htm
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Quick to scan for individual interests…http://www.stanford.edu/about/
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Easy to “find a person”…http://medicine.buffalo.edu/faculty.searchfaculty.html
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Alumni top tasks get center position…http://alumni.psu.edu/
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“Browse by topic” for news…http://newsinfo.iu.edu/
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6 important library topics…http://www.stritch.edu/library/
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9 languages for international students…http://studieguide.au.dk/en/au-in-9-languages/
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FUN AND FRIENDLY…
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Unusual admissions entry page…http://www.capital.edu/Future_Students/Future_Students.aspx
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12 videos to “guide” the way…http://www.hampshire.edu/admissions/24050.htm
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Story telling…http://stories.cstudies.ubc.ca/
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Video stories by academic area…http://www.hostexp.com/bb2011allother/
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THANKS FOR BEING HERE IN PHILADELPHIA!Bob Johnson, Ph.D.
www.bobjohnsonconsulting.com
@highedmarketing