WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and...

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Copyright © 2017 Accenture All rights reserved. WINNING EXPERIENCES IN THE

Transcript of WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and...

Page 1: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

Copyright © 2017 Accenture All rights reserved.

WINNING

EXPERIENCES

IN THE

Page 2: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

CONSUMERS ARE

READY FOR NEXT-GEN

VIEWING

EXPERIENCESTHE PAST FOUR

YEARS SHOW

DRAMATIC SHIFTS

Page 3: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

Copyright © 2017 Accenture All rights reserved.

55% ONE YEAR DROP -

FROM 52% IN 2016 TO

23% IN 2017 - IN

CONSUMERS WHO

PREFER TO WATCH TV

SHOWS ON TV SETS

Page 4: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

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COMPUTERS

OVERTAKE TV SETS

AS PREFERRED

DEVICES FOR

WATCHING TV

SHOWS

Page 5: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

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THE SMARTPHONE

HAS NEARLY

DOUBLED IN

PREFERENCE FOR

WATCHING VIDEO

CLIPS

Page 6: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

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PERSONALIZED

SERVICES

Hyper-personalized entertainment

services are gaining user acceptance as

consumers begin to demand highly

targeted, relevant and engaging content

and experiences

Page 7: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

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THE FUTURE OF VIDEO

It will offer companies

sustainable growth opportunities—

but only for those that deliver what

consumers want. Companies that

can figure out how to use analytics,

data, and intelligence to power a

personalized experience will be

the ones that win in the long term.

Page 8: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

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ABOUT THE

ACCENTURE

DIGITAL

CONSUMER

THOUGHT

LEADERSHIP

PROGRAM

The Accenture Digital Consumer Thought Leadership program for

communications, media and technology companies is based on a

survey which was conducted online between October and November

2016, with 26,000 consumers in 26 countries, including Australia,

Brazil, Canada, China, Czech Republic, France, Germany, Hungary,

India, Ireland, Italy, Japan, Mexico, the Netherlands, Poland,

Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain,

Sweden, Turkey, the United Arab Emirates, the United Kingdom and

the United States. The sample in each country is representative of

the online population, with respondents ranging in age from 14 to 55

plus.

The survey and related data modelling quantifies consumer

perceptions of digital devices, content and hyper-personalized

services, purchasing patterns, preference and trust in service

providers, the future of their connected lifestyle and appetite in new

technologies such as artificial intelligence or virtual reality.

Page 9: WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and hyper-personalized services, purchasing patterns, preference and trust in service providers, the

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CONNECT WITH US

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Join the conversation @AccentureMedia

Explore more at www.accenture.com/winningexperiences