WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and...
Transcript of WINNING EXPERIENCES IN THE - Accenture...perceptions of digital devices, content and...
Copyright © 2017 Accenture All rights reserved.
WINNING
EXPERIENCES
IN THE
CONSUMERS ARE
READY FOR NEXT-GEN
VIEWING
EXPERIENCESTHE PAST FOUR
YEARS SHOW
DRAMATIC SHIFTS
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55% ONE YEAR DROP -
FROM 52% IN 2016 TO
23% IN 2017 - IN
CONSUMERS WHO
PREFER TO WATCH TV
SHOWS ON TV SETS
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COMPUTERS
OVERTAKE TV SETS
AS PREFERRED
DEVICES FOR
WATCHING TV
SHOWS
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THE SMARTPHONE
HAS NEARLY
DOUBLED IN
PREFERENCE FOR
WATCHING VIDEO
CLIPS
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PERSONALIZED
SERVICES
Hyper-personalized entertainment
services are gaining user acceptance as
consumers begin to demand highly
targeted, relevant and engaging content
and experiences
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THE FUTURE OF VIDEO
It will offer companies
sustainable growth opportunities—
but only for those that deliver what
consumers want. Companies that
can figure out how to use analytics,
data, and intelligence to power a
personalized experience will be
the ones that win in the long term.
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ABOUT THE
ACCENTURE
DIGITAL
CONSUMER
THOUGHT
LEADERSHIP
PROGRAM
The Accenture Digital Consumer Thought Leadership program for
communications, media and technology companies is based on a
survey which was conducted online between October and November
2016, with 26,000 consumers in 26 countries, including Australia,
Brazil, Canada, China, Czech Republic, France, Germany, Hungary,
India, Ireland, Italy, Japan, Mexico, the Netherlands, Poland,
Romania, Saudi Arabia, Singapore, Slovakia, South Africa, Spain,
Sweden, Turkey, the United Arab Emirates, the United Kingdom and
the United States. The sample in each country is representative of
the online population, with respondents ranging in age from 14 to 55
plus.
The survey and related data modelling quantifies consumer
perceptions of digital devices, content and hyper-personalized
services, purchasing patterns, preference and trust in service
providers, the future of their connected lifestyle and appetite in new
technologies such as artificial intelligence or virtual reality.
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CONNECT WITH US
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Join the conversation @AccentureMedia
Explore more at www.accenture.com/winningexperiences