Winning Back Lost Customer - expoeast.ppai.org Back Lost... · Dan Kennedy, No BS Newsletter...
Transcript of Winning Back Lost Customer - expoeast.ppai.org Back Lost... · Dan Kennedy, No BS Newsletter...
Winning Back ‐The Lost CustomersJohnny Campbell, DTM,AS The Transition Man [email protected]
PromotionalProductProfits.com
InToday’sMarketplaceThe(3)Best&EasiestwaystomakeMoreSales&GrowYourBusinessare:
1. Sellmoretocurrentcustomers2. Referralsfromcurrentcustomers3. WinBackLostCustomers.
Howmuchdoesitcosttoloseonecustomer?
a. NoRepeatbuying$$$b.NoReferrals$$$c. Replacementcost$$$d.Reputationcost(internet)$$$
TheDollarsandCentsofWinningBackLostCustomers. (Whyitmatters)
The (5) hidden reasons customers leave you:
Distributor ‐ Stops calling Distributor ‐ Loses Creditability Distributor ‐ Capacity – Growth Distributor ‐ Not Creative Distributor ‐ Associations
Many will be hesitant to return without invitation.People are sheepish and embarrassed about having unplugged, and need to be made to feelwelcome again, with no criticism about their behavior felt by them.
Dan Kennedy, No BS Newsletter
Solution =Invitethemtocomeback& builda Relationships.
The(4) elementsofaLostCustomerCampaign
1. SalesLetterAcknowledgingTheLost
2. PromoItem‐ SymbolizingTheLost
3. AnOffer
4. Deadline
FREE 30 mins. Strategy Session (Topics)1. How to win back Lost Customers.
2. How to identify Winning Lost Customers.
3. Process and Campaigns
4. Tools and Technology
Email me at: [email protected]‐line: Lost Customer
Johnny Campbell, DTM,AS The Transition Man [email protected]‐630‐460‐3279
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PromotionalProductProfits.com