WINNING AT THE DIGITAL EDGE

Indranil DasVP & Head of Digital ServicesEricsson Middle East & Africa

TM Forum Middle East event | Ericsson Internal | January 2018 | Page 2

Today’s consumers preference

Of U.S. consumers

regularly

buy products through

digital channels.

80%Of in-store shoppers

search for information

online while in-store, a

truly omni-channel

behavior

42%Of consumers say they

will stop doing business

with a company

following a bad

experience

75%of relationships with a

company will happen

without interacting with a

human by 2020

85%

TM Forum Middle East event | Ericsson Internal | January 2018 | Page 3

The Anatomy of a Digital Service Provider

Digitalized Processes & Tools

Partnerships & Ecosystems New Digital Services

Customer Experience

DigitalTelco

Focus

automation,

AI, analytics

cloud,

virtualization

microservice,

DevOps

simplification digital

commerce

personalization omni-channel, self-

care

IoT healthcare financial

services

enterprise

servicesnew business

models

open

APIs

joint

offerings

platforms

source: Ericsson analysis

TM Forum Middle East event | Ericsson Internal | January 2018 | Page 4

Kondratıev cycle & The 4th ındustry revolutıon

1st Industrial

revolution

2nd Industrial

revolution3rd Industrial

revolution

4th Industrial

revolution

Steam &

mechanical

engines

Mass

production

Automated

production &

electronics

Digital Era

TM Forum Middle East event | Ericsson Internal | January 2018 | Page 5

a self-driving autonomous caB in …

2025 ???

TM Forum Middle East event | Ericsson Internal | January 2018 | Page 6

VR / AR

VOICE

RECOGNITIONSELF DRIVING

CARS

QUANTUM

COMPUTING /

CYBER

SECURITY

BLOCK CHAIN ARTIFICIAL

INTELLIGENCE

5G & IOT

next digital age …

TM Forum Middle East event | Ericsson Internal | January 2018 | Page 7

Winning in the next digital age

Digitalized Processes & Tools

Partnerships & Ecosystems New Digital Services

Customer Experience

DigitalTelco

Focus

automation, AI,

analytics

cloud,

virtualization

microservice,

DevOps

simplificationdigital

commerce

personalization omni-channel, self-care

IoT healthcare financial

services

enterprise

servicesnew business

models

open

APIs

joint offerings platforms

source: Ericsson analysis

VR / AR

VOICE

RECOGNITION

SELF DRIVING

CARS

QUANTUM

COMPUTING /

CYBER

SECURITY

BLOCK CHAIN ARTIFICIAL

INTELLIGENCE

5G & IOT