Winfield Presentation Part2

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  • 1.

2. 3. Do you have a website? 4. Blogsite 5.

  • Updated Frequently
  • Community: Writer/Reader/Commenter
  • Chronological Entries
  • A Social Media Tool
  • Tool to Establish Thought-Leadership

6.

  • Writing good content is key
    • Dont think too hard. React.
    • Authenticity
      • Personality
  • Your unique perspective
  • Writing for the Audience
    • Important Insight
    • Touching Story
    • Humor
    • Far-Out Position
    • Provocation/Attack
    • Inside Look
  • Connect with your target Audience

Content! Content! Content! 7.

  • Email to Contacts the news about the blog
  • Add URL to all communication mediums
    • Email
    • Business Card
    • Social Media Networks
    • Traditional Marketing
    • Press Release
  • Talk it Up!

Launch Your Blog 8. 9. 10. 11. 12. 3 Tips to Marketing on Facebook 13. 14. #1: The Status Update

  • Be imaginative.
  • Mix Business with pleasure
  • Talk about the mundane if it helps make a connection!
  • Be real

15. 16. #2: The Fan Page

  • Only opt-in members They Like You!
  • Dont have to be friends
  • Easy to blast messages
  • Promote, advertise, inform, get more fans.
  • Cause based marketing - Agri

17. 18. #3: Events

  • Upload Photos and videos of past events
  • Post relevant links
  • Encourage Invite your friend Links
  • The Power of Share

19. 20. 21. 22. Twitter is a platform Supporting communication online. 23. 24. Twitter

  • Micro-blogging service that enables its users to send and read other users updates known as tweets.

25. Tweets

  • Text-based posts of up to 140 characters which are displayed on the users profile page and delivered to other users who have subscribed to them (followers)

26. 35-49 Represent 42% of Twitter Users 27. Twitter is an archive A living, breathing, permanent, indexed & searchable digital database of conversations 28. 29. The Power of RT 30. 31. TweetDeck Twitter Search Twellow Hashtags.org 32. TweetDeck www.tweetdeck.com Desktop Application for Twitter Management 33. 34. TwitterSearch search.twitter.com Search for relevant terms and respond! 35. 36. 37. 38. The Strategy 39. Be Yourself

  • What are you doing?
  • Start sharing other content
    • Humor
    • Daily Life
    • Links
  • Start sharing your own content

40. Friends - Friends

  • Start by following your friends
  • Watch the conversation and follow their friends
  • Follow industry leaders

41. Quality or Quantity? 42. Company Communication 43. Break