WineSimple Investor Pitch Deck

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Transcript of WineSimple Investor Pitch Deck

  • Contains proprietary and confidential information

  • The Problem

    2

  • The Result

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    Most people buy the same wine every time, whats on sale, or nothing

    at all

  • The Solution Personalized Wine

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    An ecommerce business that delivers quality brand name wine matched to each consumers personal Taste Profile on a recurring basis

  • Taste Profile

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    Personal Taste Profile!

    7 Question Taste Quiz!

  • Business Model

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    Own the Consumer, Not the Wine

  • How We Make Money

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    !

    OneBox 6 Bottles in CA!

    Wine $45.00

    Shipping $24.00

    Compliance $ 2.50

    Credit Card Processing $ 2.50

    WineSimple Margin ! $16.00!

    Consumer Price! $89.99*!* Less than typical retail for same 6 bottles!

  • Market

    U.S. Market - 100M consumers will spend $40B in 2015!! Initial Target Market!Women: Buy over 70% of wine for homeRetail price point: $8 to $19.99 - Fastest

    growing market segment

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  • Ecommerce Metrics

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    Digital ! $15.00

    Referral! $10.00 - $20.00Worthy Cause! $9.00

    Influencer! $10.00 - $15.00

    Organic/Viral! $0.00 !

    Personalized Subscriptions !

    Engagement! Help in stores and

    restaurants!

    Target Customer Acquisition Costs!

    How To Increase Long Term Value!

  • Business Traction

    E&J Gallo chose WineSimple to create app to help retailers sell more wine & paid $90K !

    85% of people who rated a wine recommended by WineSimple rated that wine a 4 or 5 on a 5 point scale (96% after rating 5 wines)!

    Strategic partnership with Step Up Womens Network to promote WineSimple to 50,000 members!

    Ability to sell more than 70 quality brand name wines without the need to purchase the inventory!

    Strong experienced team in place!10

  • Projections

    Wine revenue - Grow from $860K to $50 Million over 4 years!! WineSimple revenue - 14% of wine

    revenue growing to 18% or more!

    Cash flow positive in Year 3!!

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  • Future Revenue Opportunities

    Increased profitability from lower wine cost! Licensing ! Advertising ! Data sales!

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  • Competition

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    Ecommerce Retailers!

    True Personalized Selections !

    Brand Name Wine!

    No Inventory Cost!

    Target Mass Market!

  • Team

    Founders/!Board/Management! Background !

    Robert Miller

    Dick Wollack

    Richard Marcus

    Amanda Richardson

    Nick Halsey

    Advisors!

    Will Glaser

    Paul Yanover

    Camille Watson

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  • Funding

    Raising $800K!Secured convertible debt20% discount to next round (equity) with

    $3 Million cap Use !12+ months of operations Validate CACImprove LTV

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  • Exit

    Exit Sale at $80 Million (20X EBITA)! Buyers!Ecommerce RetailersWine companies

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