Wine Tasting- Australia

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    TL111 INDEPENDENT TOURS

    ASSIGNMENT

    Name: Gauravkumar Patel

    Rahul Rahul

    Student #:000287895 (G)

    000289381(R)

    Project Theme: Wine-tasting Tour

    Destination: The Barossa ValleyWine Tour Australia.

    Instructor: Mrs. Shirley Neilson

    Date of Project: 27thMarch, 2012

    DATE: ___________ SIGNATURE: ___________

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    ACKNOWLEDGEMENT

    This is Theme Tour Research Project is submitted for the partial

    fulfillment for the award of Tourism and Travel Diploma of Mohawk

    College of Applied Arts and Technology, Hamilton, Canada.

    This Future Tour study is an outcome of initiative undertaken by us

    under guidance of Mrs. Shirley Neilson the Faculty and Instructor of

    Mohawk College whose able supervision helped incompletion of our

    present work. We express sincere gratitude to her for encouragement in

    completion of this future tour analysis.

    We also record thanks to our parents, friends and project guide Mrs.

    Shirley Neilson for their involvement in many ways during the

    preparation of this study.

    Once again thanking all the good selves with gratitude.

    GAURAVKUMAR PATEL

    RAHUL RAHUL

    STUDENT 1STSEMESTER,

    TOURISM AND TRAVEL DIPLOMA

    MOHAWK COLLEGE

    DATE: ___________ SIGNATURE: __________________

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    DESTINATION:

    Name: The Barossa Valley

    City: Adelaide

    Region: South Australia

    Country: Australia

    Description:

    Region

    oSouth Australia has 16 distinct wine regions. Two

    or more wine regions are often grouped together.

    Its almost as if it was designed to make it easy for

    tourists to do a grand winery tour!

    oAlmost all areas of this region are farming for

    grapes, berries, and tropical fruits. Mostly grapes

    yards and vineries have most settled farming

    business in South Australia Region.

    oPeople celebrate cultural and regional events and

    activities on their occasional days.

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    City - Adelaide

    oAustralias most loveable wine city

    oAlso known as Capital City of Vineries of Australia

    oOne Million Population

    oHome of National Wine Centre of Australia

    oModerate Weather throughout the year up to 16 to

    26 degree Celsius.

    oVery Popular for Local Food, Drink and Cultural

    Activities and Festivals.

    oThe world-class convention facilities also make

    Adelaide a great place to do business.oAustralias most sustainable city, every possible

    transport facilities to reach till the hills and

    vineries.

    oAccommodation and dining with luxurious and

    budget hotels as well as authentic cuisine

    restaurants are situated around the city.oBarossa and Clare valley are major tourist

    attractions in terms of multiple wine tasting tours.

    oAdelaide central market is very popular for fruits,

    berries, meats, vegetables, grapes and shiraz-

    which is world famous wine grape available here.

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    THE BAROSSA VALLEY

    oEuropeans had started farming here many years

    ago; they found this place for best grape

    production area.

    oThe Barossa has a rich food and wine culture that

    reflected in its premium wine production.

    oSpecialty in food products which include artisan

    cheese and breads, unique smoked and cured

    meats.

    oOne of the world's top 10 wine destinations wasannounced in 2009.

    oPeople from all over world come to visit to

    experience here great premium wine, fabulous

    food, heritage architecture and warm friendly

    community.

    oClimatic condition stays very clear throughout theyear.

    oVineyard fields are so much suitable for growth of

    grapes in different variety.

    oMost wine traders have invested here for wine

    product and Barossas Unique and Famous wine

    typeShiraz.

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    MAIN WINE FESTIVALS IN BAROSSA

    Festivals

    Adelaide Fringe Festival: -The Fringe is an open-

    access event celebrated in Barossa. Anyone can

    register in the categories cabaret, comedy, circus,

    dance, events, film, music, theatre and visual arts.

    Different wine shopping and tasting are recommended

    during this festival at special prices for locals as well

    as tourist people.

    Natuzzi the Parade Food Wine and Music Festival:

    This festival is organized by wine traders and hoteliers

    for sales-promotion purpose for delicious gourmet

    foods and more than 100 types of wines. People can

    taste food and wine with the compliment of different

    music concerts. It happens in every February monthfor more than 5 days.

    WHY BAROSSA IS GOOD FOR TOURISTS?Barossa is having broad range of distinctive and traditional venues. The

    region has fabulous modern resorts, traditional self-contained bed and

    breakfast cottages as well as motels, hotels and caravan parks.so we would

    be enjoying our tour in fully relaxed and comfortable environment.Moreover the world famous vineries are here to visit in Barossa as our

    main target of touring.

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    THEME EXPLANATION

    We have selected wine tasting theme tour, because we both are

    students from hospitality industry by our previous study

    background, especially we have specialized in food and beverage

    division. So this theme tour would be great experience to explore

    our skills and knowledge about different wine types and its taste.

    This is the main reason why we have chosen our future tour.

    Moreover, Barossa is best place for business tourism, organizing

    meeting, exhibition, conferences; the Barossa offers a wealth of

    authentic and inspiring experiences for any business function.

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    Target Market Explanation

    As per our knowledge in management, we would say that target market can

    defined based on various types, may be it can be related to the particular

    product selling of region or may be it can be targeted based on visitors age,

    gender, job profile and main purpose of visit on that place. So we have

    defined both here.

    Basically we have selected two elements for target market in terms of

    Business within the destination and Selling of popular and specified

    products of Barossa.

    1) BUSINESS WITHIN THE DESTINATION

    Destination is mainly for Business traveler. They would be the first

    prior Tourists in fulfillment of target market goal. Because Barossa is

    best business tourism place and it can provide facilities for any size

    of groups and people, but mostly Business travelers would be here

    main objective for target market.

    Our strategy in the Plan is based on having clearly defined that Business

    traveler will visit the region given the likelihood that they will become repeat

    visitors to the region and on the nature and level their expenditure ontourism related items along with completion of their main business purpose

    and events in Barossa.

    2) POPULAR PRODUCT SELLING

    Generally, Barossa is world famous for its multiple types of wines,

    but as we have specified earlier in destination detail that Shiraz is

    main Wine type and a product which is main target market goal in

    terms of bringing more wine traders and companies. The main

    product must be specified for targeting customers or traders. Not

    only it is only for wine traders but the tourists who are wine lovers

    and professional wine taster will obvious our target towards specified

    popular Shiraz.

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    DATE SELECTION AND EXPLANATION

    Barossa is having very clear weather throughout the year; we can

    recommend any time and any month for visiting this place.

    But, as per our theme tour destination, autumn will be the best season for

    tasting the wines. Because wines are taken out from fermentation process,

    so we would taste distinct and freshest wine on tongue.

    Another reason is selecting autumn would more comfortable for leisure

    tourists and children as they would be enjoying crush festival vintage

    festival in autumn.

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    THEME ACTIVITY DESCRIPTION AND EXPLANATION

    There are so many activities to do while we are in Barossa as a tourist such

    as Wine tasting events and festivals, gourmet food making competition

    between local and international tourist; yes this is unique activity.

    But, as we are on theme tour of wine tasting, so we would be selecting the

    best wineries for wine tasting.

    GRANT BURGE- BAROSSA

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    GRANT BURGE- BAROSSA

    Grant Burge is a fifth-generation Barossa Vigneron. Throughout his

    career, Grant has been one of the most respected and innovative

    forces in the Australian wine industry.

    Grant Burge Wines was formed in 1988 by Grant and his wife Helen,

    and is located in the heart of the Barossa Valley on the banks of

    Jacobs Creek and is still proudly family owned.

    Continuing the family tradition, Grant and Helen have now brought

    the sixth generation into the fold.

    SPECIAL WINES TO TASTE

    Meshach Shiraz

    Shadrach Cabernet Sauvignon

    Balthasar Shiraz

    Pinot Noir Chardonnay NV

    There are so many other wines which are also available to taste and buy, but

    above listed are famous throughout the Barossa region, they all are vintage,distinct and authentic wine types.

    OTHER ACTIVITY AT GRANT BURGE- BAROSSA

    WINE SHOW: - Presentation of vintage collection.

    VODCASTS: - Presentation of New Released Vintage Wine.

    TOURIST SEMINAR: - Orientation and history of Barossa Valley.

    VISIT OF SELF-VINEYARDFOOD AND DINE AT PLACE

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    Tourist:

    Can enjoy mountain valley rides via local jeep.

    Gourmet food tasting at multiple choices of restaurants.

    Visit of Barossa Nature Park & Kangaroo Island which is nearer

    places to visit.

    Adelaide CityMuseum, Archeological House, Bradman Sports

    Centre, these are other beautiful option for tourists to visit while in

    Barossa Wine Tour.

    WHY GRANT BURGE IS BEST?

    Barossa is full of different vineyards, wine tasting stores, big vineries

    and many more other estates which all are offering wine tasting facility

    to tourists at Barossa Valley. But after taking references, we foundGrant burge is very suitable and best wine tasting place for tourists.

    WHY?

    First, it is located on very comfort place where every traveler can

    reach via private or public transportation.

    Secondly, it is available in all season while many others are closed

    in spring.

    Third thing which we found is Collection of Vintage Best Wines.Very old ageing and maturation processed wine.

    Fourth good thing about it is that Grant Burge is having their own

    wine club membership for tourists; it will give travelers some free

    mailing service of wine during their stay in all over Australia.

    They allow tourists for visit of their self-vineries and vineyards.

    Overseas gift ordering instantly for tourists.

    And very affordable to highest priced wines are available so every touristis welcomed here.

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    HOTEL DETAILS AND COSTS

    Crowne Plaza Adelaide

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    DETAIL:

    Crowne Plaza is One of the Famous Hotel Group.

    Located in the heart of the city on Hindmarsh Square, the hotel is theperfect base for discovering the best that the city has to offer. Barossa

    valley is just an hour from hotel. Hotel provides high standard of services

    and accommodation. The beautiful view of Adelaide city from hotel

    rooms.

    FEATURES AND SERVICE:

    24 hour Reception

    Bar

    Cafe

    Conference/Convention Facilities

    Cab Service

    Gymnasium

    Interconnecting rooms

    Non Smoking Floor

    Restaurant - Licensed

    Room Service

    Safety deposit Service

    Sauna & Spa

    Swimming PoolHeated & Indoor

    Wireless Internet Access

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    MAJOR ROOM RATE:

    Type ofRoom

    Date DoubleOccupancyRate

    2 PersonRate

    RateIncludingTax1.5%Service

    Charge

    RateIncludingTax1.5%Service

    ChargeSingle Night Rates for5 Nights

    For 1 Night For 5Nights

    King BedSuperior

    03/14/2012 $172.00 AUD $860AUD

    $174.58AUD

    $872.90AUD

    King BedDeluxe

    03/14/2012 $193.00 AUD $965AUD

    $195.89AUD

    $979.45AUD

    CornerDeluxe

    03/14/2012 $214.00 AUD $1070AUD

    $217.21AUD

    $1086.05AUD

    SuperiorNon-

    Smoking

    03/14/2012 $172.00 AUD $860AUD

    $174.58AUD

    $872.90AUD

    Service Charge 1.05%

    So if we would like to select King Bed Deluxe Room for Our Stay.

    COST FOR SINGLE DAY FOR DOUBLE OCCUPANCY RATE

    $193*1.5% = $2.89 AUD

    $193 + $2.89 = $195.89 AUD

    So, $195.89 is Total Price of Single Day Double Occupancy Rate for King Bed

    Deluxe Room

    So, For 5 night Rate would be $195.89 * 5 = $979.45 AUD

    ROOM DESCRIPTION:

    King Bed Deluxe Room:

    A HOME TYPE 34 SQ METRE ROOM

    DECORATED IN A CONTEMPORARY STYLE WITH NEUTRAL TONES WITH MINIBAR

    INCLUDED

    FREE MOVIES OR SATELLITE CHANNELS ON TV

    WIRELESS INTERNET IS PROVIDED TO HELP GUESTS KEEP UP TO DATE WITH

    THE OFFICE.

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    RESTAURANT RECOMMENDATION

    Restaurant Name: The Louise- Appellation

    Venue: Barossa Valley

    Interest: Dinner

    Why We Have Chosen ?

    It is ideally located on top of gentle hill with sweeping vistas across thousands

    of acres of verdant vineyards; The Louise offers Variety of food and wine.

    It is counted under one of top 50 restaurants in Australia which tells us the

    quality and standards of the services.

    We found location for dinner very romantic and lovely for Travelers.

    The food and wine are served with Special Menu Prepared by Chef at every

    single dinner differently.

    Just half an hour from Adelaide city, so we can get back to our place at hotelafter dinner easily.

    Why is it Special?

    Famous for the finest food, wine and culinary tourism.

    Also provides stay for couples, old persons for limited time while they are coming for

    dines.

    Appellation at the Louise is so much popular slogan in Barossa Valley; it has been

    listed restaurant of the year three times. South Australias authentic and multi-

    cuisine restaurants have specialized service standards and quality food service.

    All credit goes to Chef Marc

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    Gift Suggestion

    I would purchase Hand-made wooden- wine bottle

    and bottle stopper for representing my tour

    memory forever.

    This is wooden wine contained bottle, but it is

    specially made from oak wood it is been sold to the

    tourists for just remembrances of wine-tasting

    tour. Especially wood wine stopper will be my key-

    chain. However gifts are not so much costly butthey will remember us the wine tour forever.

    One more gourmet gift will be famous Australian

    lollis and chocolates from Adelaide city.

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    BIBLIOGRAPHY:

    1)www.barossa.com- the official site for Barossa

    valley.

    2)Google Images websites for Photos.

    3)Crownplaza.com for information of rooms and

    rates.

    4)Thelouise.com.au for restaurant reference.

    http://www.barossa.com-/http://www.barossa.com-/http://www.barossa.com-/