Windows 8 and You

Martin “Code it” SchrayDeveloper Evangelist – Microsoft

@mschray – mschray@microsoft.comhttp://aka.ms/martin

Jump Start Guide for VB 2005

• Published in 2005• Author = Martin Schray• Its all about Visual Basic

2005• Leverages what you

know about Visual Basic 2003

• Introduces what new’s in Visual Studio/Visual Basic 2005

• About 180 pages

Agenda• Window 8 reimagined• New devices and new opportunities• The Windows Store app economy

Windows reimagined

New fast and fluid Start screen

Everything great about Windows 7 we made even better

Touch, mouse, keyboard

Windows reimagined• Reimagines Windows from

the chipset to experience - new range of capabilities, scenarios, form factors

• Makes Windows 7 even better - Everything that runs on Windows 7 PCs runs on those PCs with Windows 8

Windows 8 “re-imagines” user experience, adds major performance gains.

-VentureBeat

Microsoft unveils a radically redesigned Windows 8.

-CNN.com

I’m struggling to think of anything that would make devs happier?

-GoodCoffeeCode

Looks like Microsoft is on the right track when it comes to apps.

– Business Insider

My first impressions are so favorable that even Apple should be on alert.

-USA Today

Microsoft reveals itsnew Windows 8 OS – plenty of secret weapons.

-SiliconRepublic.com

What People Are Saying

New Developer Opportunities

Devices

Platform & Tools

• New ARM partnerships and continued x86/64 support

• Fundamental investments in mobile scenarios

• Support a wide variety of devices and form factors, sizes and peripherals

• Leverage existing skills, assets and resources

• Best of breed tooling, templates and guidance to accelerate app building

• Cloud services that enable quick personalization of apps and roam settings

• Fast and fluid, full-screen user experience

• Touch-first OS that doesn’t compromise the benefits of a full, rich PC

• Unique and differentiated app platform to engage and delight usersUser Experience

Windows Store

• Integrated store on every Windows 8 PC

• Flexible monetization & transparent process

• Consumer driven discoverability

Windows 8

Unprecedented user reach & engagement across a wide variety of different devices

Windows 8 makes it easy for your app to scale across desktops, laptops, tablets, All-in-ones and more.

• Show game controls in different layouts when on larger screen sizes for optimal gaming experience

• Show larger, richer images when running on an AIO

• Keep in mind to account for different screen resolutions on varying devices

• Give the user more chances to enter text when on a desktop or laptop

Clicker question 1

Windows Surface RT – So Sweet!

With Keyboard attached Kick stand’in Be’in all tablet

Windows Surface Pro – So Sweet!

With Keyboard attached Kick stand’in Be’in all tablet

Modern UIThis is the design language that spans all Microsoft consumer experiences

PRIDE IN CRAFTSMANSHIP

DO MORE WITH LESS

BE FAST & FLUID

AUTHENTICALLY DIGITAL

WIN AS ONE

Your brand in Windows 8

Windows 8 provides opportunities for your brand to shine

Where to incorporate your brand:• Live Tiles (primary & secondary)

• Splash Screen• Store Listing

Dynamic Interaction Models

• Windows 8 accommodates a multitude of interaction variations

• Keyboard and Mouse interaction is still an important consideration in designing game controls

Windows Reimagined?

Not your parents laptop

Add’l Windows Store App features

To learn more about great Windows Store apps, please visit:

http://rj.cx/MakeGreatWin8Apps

Windows Store

We are reimagining a partnership

Flexibility of options

Existing relationship

Subscriptions

Consumable purchases

Use Your Existing Commerce

Use our ad system

Bring your own

Ad Supported

Time limited trials

Feature differentiated trials

One time Purchase

Persistent purchases

Expiring purchases

Purchases over time

The Store

Windows Store app, displayed on Start

Spotlight, Recommend, Browse/Filter, Search

IE10 & Deep links

Designed for Discovery

Global reach: 200+ markets, 100+ languages

Enterprise distribution

Unprecedented reach

Key documents published

WACK, track progress, actionable feedback

Transparent terms

Developers control pricing

Up to 80% revenue share

Best economics

Clicker Question 2

Opportunity

As of March 2012, IDC

690M

Windows 7

345M

Android

196M

iOS

32M

Mac

Clicker Question 3

Discovery

Store anatomyStore home

Editorial promotion CategoryApp listing

Economics

Revenue sharing

Starts at 70%for new apps

Jumps to 80%once your app makes $25,000

Clicker question 4

Pricing• You control the pricing of your app

• Prices from $1.49 to $999.99

• Tiered model

Upgrade from Time-based Trial to Full Version

You can offer a trial of your game

Time-based trials supported in the store.

No additional code or game logic required.

For additional information, visit:http://

rj.cx/MakingMoneyThroughWindowsStore

Trials matter

70x

downloads

10%

conversion

10x

revenue

Windows Phone Developer blog, March 2011

Opportunity

Clicker question 2

Opportunity

As of March 2012, IDC

690M

Windows 7

345M

Android

196M

iOS

32M

Mac

Unprecedented reach

100+languages

Store & Apps in:

200+markets

Buy from:

70+ markets ( including top 40 by GDP)

Local pricing & settlement:

The Most Significant Developer Opportunity. Ever.

Launch your Windows 8 Game in 30 days Generation App

Online training and tips from insiders Game development content Tele-support with a Windows 8 architect Exclusive one-on-one WinRT and Windows UX

design consultation Sign up at http://aka.ms/MSGenApp

Build Your Game

Learn. Build. Publish.

Clicker question 5

OMIS 351 is super real world experience!

Agenda OMIS 351 – you’ll use what you learn Applification of everything BYOD – Bring your own device How you make money is moving (or perhaps multiplying)

OMIS 351 – Super Real World Experience Understand the role of data, information, and information systems within

organizations. Use strategic frameworks to analyze the role of information systems inside and

outside of organizations. Understand hardware, software, telecommunications, data management and

security concepts. Understand the role of CRM, ERP, SCM, Electronic Commerce and other

collaborative partnerships. Understand IT-enabled Process Improvement. Understand systems creation, obtainment, and modification options including

development, project management, and outsourcing. Create and use FTP and Web pages. Create and use relational databases for business intelligence. Understand, create and use spreadsheet-based decision making tools. Understand SAP and its role in global business information. Understand and use SAP to manage the sales fulfillment process and create a

document delivery flow. 

Appification of Office

Appification of everything Apps everywhere

Office Apps Land Grab - PowerPoint

Appification of everything Apps everywhere

Office Apps Land Grab - Word

Appification of everything Apps everywhere

Office Apps Land Grab - Excel

Appification of everything Apps everywhere

BYOD – Bring Your Own Device

Bring your own device

How you make money is moving Money from Ads Money from apps Money from in app purchaes

Thank you!

Martin “Code it” SchrayDeveloper Evangelist – Microsoft

@mschray – mschray@microsoft.comhttp://aka.ms/martin