Win Your Career - BMS
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1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved CASE STUDY Bringing corporate behaviours to life through employees experiences. Client Bristol-Myers Squibb Region China Date 2013/2014 Keywords Career sites Talent Relationship Management Social media WIN YOUR CAREER
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Emphasise Bristol-Myers Squibb’s 3 key capabilities (cooperation, innovation and advancement) in the coming 3-5 years.
Transcript of Win Your Career - BMS
1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
CASE STUDY Bringing corporate behaviours to life through employees experiences. Client Bristol-Myers Squibb "Region China "Date 2013/2014 Keywords Career sites Talent Relationship Management Social media
WIN YOUR CAREER
2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BACKGROUND Bristol-Myers Squibb is a global BioPharma company firmly focused on its mission to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. This leading company has 3 key capabilities: "Cooperation, innovation and advancement.
3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
BRIEF Emphasise Bristol-Myers Squibb’s 3 key capabilities (cooperation, innovation and advancement) in the coming 3-5 years.
4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
SOLUTION Maximum developed an internal competition campaign to let employees share their stories regarding the 3 categories, giving exposure to all the talented Employees. Through the competition, BMS could identify talents in the early stage and celebrate the achievements together.
5 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
6 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
COMPETITION WEBSITE
Introduce campaign theme Enter stories in text/photo/video
View all the submitted entries Show the numbers of “View” and “Like”
Create profile page
7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
For more information, talk to me.
Emile MacGillavry Managing Director!!!
T: +86 139 1811 0043 E: [email protected] W: maximum.com/emile-mac-gillavry
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8 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved
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