Win Them at First Swipe: How to Make Awesome Anytime, Anywhere Government User Experiences!
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Transcript of Win Them at First Swipe: How to Make Awesome Anytime, Anywhere Government User Experiences!
Jacob ParcellManager, Mobile ProgramsDigital Services Innovation CenterOffice of Citizen Services & Innovative Technologies.U.S. General Services [email protected]
Win Them at First Swipe: How to Make Awesome Anytime, Anywhere Government User Experiences!
The Public is VERY Into Mobile
The Future is Wearable
Government Needs to Keep Pace
Some Agencies are Leading The Way
We’re Helping Keep Pace
The Mobile Conundrum-Web vs. App
Mobile Web/Responsive
One time visitors Mostly Informational
content Users are generally
Internet connected Accomplished
Functionality
Native
Services/Transactional Repeat Customers Mobile Device
Functionality Improves Experience (ie camera)
User Context in non-connected environment
Deciding On Your Mobile Strategy and Product(s) is not easy
Focus on the Mobile User Experience
BUT…
Rethinking the Mobile Approach
The Mobile User Experience is Complex
Complexity Can Lead to Innovation…
…And Better Collaboration!
Mobile User Experience Guidelines and Recommendations
Over 40 Guidelines for these UX elements Content Information
Architecture Functionality Trustworthiness Design
Here’s 10 UX Recommendations
Content Information Architecture
Put the user’s principal task ‘front and center’
Use plain language (there’s no screen room for jargon)
Keep button labeling/navigation short and clear
Use plain language for your mobile app/site title, no acronyms (IA)
Don’t wait for the perfect IA; put it out there and revise based on user feedback (IA)
Provide user-centered contentEliminate unnecessary elementsUse analytics to identify content
priorities (e.g. which content is important for mobile users)
Structure content for availability on any device any time, anywhere
Turn content into data that can be structured (e.g., XML, RSS, APIs)
User Experience Tool Kit Wire-Framing and Mockup
Tools Frontend Development
(Responsive/Mobile Web) Development
Frameworks/Tools Reusable Mobile Code
We’ve Gathered Some UX Tools
Testing, Testing 1,2,3…
Accessibility Performance Security/Privacy Functionality/
Usability Compatibility
What Should I Be Testing?
Tools for Testing
Various Testing Programs Used By Government Agencies
Crowdsource Mobile Compatibility Testing
Testing Scripts Accessibility General mobile
testing
Digital Innovators Assemble!
Test government mobile products through the CrowdSource Mobile Testing Program!
Help build government wide testing scripts!
Expand and test the Mobile UX recommendations!
Create Mobile UX recommendations for usability, social media and more!