WIN GOLD TO REPRESENT YOUR COUNTRY AT THE ITVA 2019! · 2020. 2. 22. · WIN GOLD TO REPRESENT ....

WIN GOLD TO REPRESENT YOUR COUNTRY AT THE ITVA 2019!

DEADLINE FOR ELECTRONIC ENTRY 4 pm on 28 June 2019

NATIONAL TREND VISION FINAL 01 September 2019Emperors Palace, Johannesburg

GLOBAL CREATIVE RETREATOctober 2019

CONTENTS

You are invited to take part in one of the most prestigious events in the hairdressing calendar – the Wella Professionals TrendVision Awards. Showcasing your skills against the best stylists and colourists in the industry, you will have the unique chance to bring your personal vision and craftsmanship to life.

The Wella Professionals annual TrendVision Award offers a spectacular platform for true creativity where up-and-coming stylists as well as the most masterful colour work within the industry are duly recognised. Join the international group of competitors to feel the incredible thrill of competing in one of two categories: Color Artist of the year and Creative Artist of the year.

A fantastic array of prizes and ultimately the chance to really make your mark in the industry await you. The Color Artist and Creative Artist categories will each be awarded a Gold, Silver and Bronze award at the National Final.

GO BEYOND THE EXPECTED

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CategoriesHow to EnterInternational TrendVision Award Creative RetreatInspiration for the creation of your lookRules & Regulations• Creative Artist• Color Artist

CREATIVE ARTIST OF THE YEARYour look can be either cut and styling of hair up .. you choose! The hair direction must be inspired from 2019 TrendVision mood board, colour palette and what is trending now. We want to see hair that has an editorial feel and is beautifully crafted to demonstrate expert skills and creative flair.

We want you to celebrate the individuality and personal beauty of your model with a look that compliments her unique style. The hair should be of premium quality and the look you choose should be complimented by beautiful hair colour.

Creative Artist of the year is not a category for avant-garde hair, show us cool and inspiring hair that showcases your artistic and creative vision for 2019.

1 | WELLA PROFESSIONALS TRENDVISION 2019 AWARD

COLOR ARTIST OF THE YEARWe are searching for hair colour that is inspired from the 2019 TrendVision mood board, colour palette and what is trending in colour now.

We want to see beautiful hair colour that considers and compliments the personal beauty of the model and her unique style. The hair should be of premium quality and the colour and technique you choose should compliment the cut and style.

We are looking for stunning colour with a technique that is expertly placed and beautifully finished. The colour, cut and style should be a look your model would want to wear outside of the competition.

Color Artist of the year is not a category for hair up and braiding. We want to see the exquisite beauty of the hair colour that showcases your vision for 2019.

TWO

CATEGORIESBe inspired, showcase your craft and create your vision of what is cool, high fashion hair that reflects your model‘s individuality.

STEP 1Choose the category you want to participate in (Color Artist of the year or Creative Artist of the year) and carefully read the rules and regulations for that category.

TOP TIPS FOR YOUR MODEL PHOTOSProfessional photographs are not necessary for entry. All photographs must be 8” x 10” / 20 x 25 cm and a minimum of 150 dpi. The following tips are for guidance only.

> Try to use a plain background

> Focus on hair

> Consider the pose you choose

> Overuse of Photoshop will result in disqualification. Use it only to even out skin tone, tidy up clothing or remove an errant hair. Do not use it to create, enhance or manipulate the hair

> All entrants must submit a before- and an after-photo to give our judges the opportunity to view the transformation

STEP 2Create a unique look that demonstrates a significant transformation to a model’s hair.

STEP 3Select your team. Choose an assistant (optional) and a model.

STEP 4Prepare your entry, including: > One photo of your finished look and one “before

photo” (see photo details in the corresponding categories rules and regulations)


Following a very successful launch we are delighted to present now in its 2nd year, the ITVA Creative Retreat Experience. ITVA has evolved from previous years to ensure this new experience is aimed at you and your own personal development as a top hairdresser. Having taken the brave step to move away from our traditional competition format we have reinvented our event with a fresh new approach which is much more than just a competition.

For our NTVA Gold Color Artist and Creative Artist of the year who have won their place at the International TrendVision Awards Creative Retreat Final, it truly is an experience of a lifetime. The lucky finalists will

indulge in a 3-day event tailored specifically to hero the professional to reach the next level of mastery of their craft.

The finalists will be part of exclusive mentoring and coaching sessions working as part of a team to learn from the best in our industry – our top Global Artists from around the world! In parallel they will work together over the three days in teams to compete for the coveted Couture Collection Award as well as other signature accolades that increase the opportunities to win.

ITVA CREATIVE RETREAT 2019


“ I AM VERY MOTIVATED AND INSPIRED WORKING WITH PEOPLE FROM LOTS OF OTHER COUNTRIES ”

MY CAREER HAS BEEN TRANSFORMED BY THIS EXCEPTIONAL EXPERIENCE ”

“

In addition to these awards we will be celebrating the winning looks of the NTVA Color Artist and Creative Artist of the year. We will choose the overall International winner from each category from the photographs taken of their winning look and announce these alongside the other recognitions at the celebration evening dinner on the last night of the event.

Last year the event reached over 50 million on Instagram and we have big plans to exceed this for the next event.

• 3 day of up close mentoring and coaching from our top artist from around the globe • Learning from the best with tailor made trainings from our top artists • Signature speakers that motivate and inspire • Team challenges to build the couture collection looks• Coaching on how to increase your social media footprint• Photoshoots with the Couture Collection models• Networking activities with top artists and the other NTVA international winners• Celebration dinner and awards ceremony• Announcement of the ITVA Color Artist of the year winner• Announcement of the ITVA Creative Artist of the year winner• Recognition of the winning team with the best Couture Collection looks• Celebration of the special category awards winning teams • Signature surprises to inspire and motivate the teams

If you would like to have the chance to participate in this once in a lifetime event… it’s time to ignite your passion for creativity and craft and enter the National TrendVision 2019 Award to be in it to win it.

What can the winners expect at the ITVA Creative Retreat Experience?


I LOVED THE ENERGY, THE CONCEPT AND THE OVERALL EXPERIENCE“ ”


INSPIRATION 2019 MOVEMENTThere has been a seismic shift in the world of fashion and beauty. Gone are the days when trends were dictated by big houses in Paris and New York.

Beauty and Fashion movements are no longer seasonal, they don’t come with an expiration date. They are dictated communalities posted and seen on social media and labeled by trending hashtags. They can live for a week or many years, who knows.

At Wella we believe that the uniqueness of each individual is celebrated, and that cookie cutter trends can’t exist in a world of individuals. Sometimes you need to change yourself to become more you!

People have changed. They want to discover, remix and find what fits. It’s driven by individuality.

Your focus is realising the individuality of each client. The level of transformation is key when creating a vision with which your clients can bring out their true selves. That should be your focus while creating your entry look: to highlight each and everyone’s individual beauty.

We at Wella are celebrating the diversity of beauty. Trend are no longer about looking to experts, designers and fashion houses. They are about connecting with people, igniting conversations and sharing opinions.

MOOD BOARD

“RED MAKES ME FEEL MORE POWERFUL AND CONFIDENT.”


COLOUR PALETTE

Finding renewed freshness in the beginning of the year as we are approaching the lighter, brighter months is an exploration of the different expressions of sophistication and authenticity. Imagining taking a snapshot of yourself and adding a vintage filter to create that beautiful powdery look - something we all know and love when we are creating our Social media posts.

A modern colour palette with a vintage feel where colours are not only defined by their shade, saturation but also by their finish. Where the focus is on dusty, muddy, lived-in hair colour looks that are gaining momentum as we speak.

Colours become more refined and subtle yet never lose their uniqueness or lack character. We see a lot of on vintage pastels, blonds, but even on muted reds and rich brunettes who are appealing soft and gentle by their powdery filter.

There is quirky elegance and a sense of joyful fun to be expressed through tones targeting younger consumers,

like the pink-blonde hues of Vintage Blush and the bolder, more daring tones of Tonight Dusk.

And red heads are more natural looking with a Vintage Leather finish. Smokey Greys and Muddy Blondes exude relaxed refinement, while for mid-tone and darker shade directions Washed Wood Tones intensifies with a richer, deeper hit of brunette.

WELLA PROFESSIONALS TRENDVISION 2018 AWARD | 7WELLA PROFESSIONALS TRENDVISION 2019 AWARD | 7

RULES & REGULATIONS


ABOUT THE HAIRDRESSER/TEAM

1. The Color Artist of the year category is open to all hairdressers/colourists of all ages. There is no age limitation for the model and the assistant.

2. No families and closer family members (brothers, sisters, parents, children, husband or live-in partners) of employees working for Wella, part of the Professional Beauty Division of Coty, will be allowed to enter the competition. If such connection is discovered, relevant entrants will automatically be disqualified.

3. The competition team consists of a hairdresser and a model, and can be supported by an assistant (to help with the hair cutting). However, only the hairdresser (whose name is on the entry form) may do the colour and the hair styling and receive the award.

4. The hairdresser must be a qualified hairdresser employed by a hairdressing salon; there is no such obligation for the model or the assistant. The assistant and model do not necessarily have to be employed by the participating salon.

5. Between the photo entry selection and the national competition, the model and the assistant may be changed.

ABOUT THE SALON

6. Salons are allowed to enter as many competitors as they like, but only one competitor is allowed per entry form.

7. Competitors may only submit one entry and in only one category – either Color Artist of the year or Creative Artist of the year.

8. The salon name that appears on the entry form will be the salon that the hairdresser must represent during the competition. Should a competitor leave his/her employment (i.e. move to a different salon) during any stage of the competition, he/she will lose the right to compete. In the case of withdrawal of a competitor, after Photo entry, the salon loses the right to compete.

ABOUT PRODUCTS AND TOOLS

9. Only Wella Professionals products may be used for the look created at the NTVA Creative Retreat. The products used (colour products included) must be documented in the entry form and category form which accompany the photographs.

10. Use of fake hair is forbidden throughout the whole competition (no hairpieces, extensions, etc., are allowed).

11. Each hairdresser/team is responsible for providing his/her own personal equipment, such as scissors, brushes, combs,

makeup, and clothing for completing the finished look.

12. Wella Professionals accepts no responsibility for loss of and/or damage to electrical equipment.

13. It is the competitor’s responsibility to perform a skin sensitivity test 48 hours before the colour application. The model must sign the provided on site hair service consent form

ABOUT THE ENTRY FORM/PHOTO STAGE

14. The Color Artist of the year entry consists of:

– Signed disclaimer

– Two colour photographs of your model, each 20x25cm and a minimum of 150 dpi (one head and-shoulders picture of the model before and one head-and-shoulders picture of the model afterwards with the final look)

15. Deadline for entry is 5 pm on 28 June 2019 and must be submitted electronically to [email protected]. Entries received after the deadline will not be accepted. Only electronic entries will be accepted. No hard copy entries will be accepted.

16. Entries/photos that have been previously published cannot be considered (photo rights during the competition are reserved for Wella Professionals). All photographs taken and received become the property of Wella Professionals and may be used for publicity purposes. Pictures will be judged on: - Significant change between before / after model picture - How cut and colour complement each other (shape and length) - Hair cut and styling is suitable with model face shape - End result is beautiful, wearable, salon relevant The best looks will be invited to access to the National Competition stages.

ABOUT THE ENTRY SELECTION

17. The Color Artist of the year entry consists of: – Completed the Color Artist of the year form, outlining the colour concept, which must include: > Reasons outlining why the overall look fits the individual vision, is suitable for the model, wearable, innovative colour work and beautiful salon-wearable look. > Explanation of colour techniques used and why. > Explain how the colour complement the haircut. > Outline the selected shades / mixture with names and numbers. > List all Wella Professionals products used.

RULES & REGULATIONS


> Step by step description of the placement of colour.

Entry forms and photographs must be sent in one email to [email protected] on or before 4 pm on 28 June 2019. Entries received after this deadline cannot be accepted. The completed entries deemed best will be invited to the national competition stages.

ABOUT THE NATIONAL COMPETITION STAGES

18. This is a live competition stage where, in front of the judges, the hairdresser will be expected to present their models within 3 hours, including:

> Haircut: Present a salon-wearable haircut, this can be pre-cut before the competition day, allowing the competitor to focus on the colour application. (Assistant optional to help with haircut)

> Colour work: All colour work must be done on the competition day, and there may be no preparation of the colour prior to the competition). Competitors will be expected to make a complete and significant colour change.

> Styling and finish must be completed by the competitor.

> Present the overall look/result (NB: To allow for completion of the hair work within the required 3 hours, the fitting of clothes and application of makeup foundation may be done beforehand).

19. The hairdresser will be expected to present his/ her colour concept in up to 5 minutes, supported by a mood board, which should include the Color Artist of the year form and photographs, outlining the colour concept from the entry form.

ABOUT THE JUDGING

20. The competitor will be judged for his/her total individual vision: 70% COLOUR TECHNIQUE

> Technique, application, colour selection, commercial usability explanation

> Visible consideration of how colour compliments the haircut (shape and length)

> Cut and colour that complement each other while creating a beautiful, wearable, salon relevant look

> Finished colour result 30% OVERALL VISION & LOOK

> Total look (style, finish, makeup, clothes/fitting)

> Relevant individual vision/interpretation/creative personalisation

> Professional finish

> Individual vision/creative personalisation

21. The judges will specifically be looking for the highest hair craftsmanship skills, creative interpretation of the individuals vision of “what’s beautiful, wearable and inspiring” for salon relevant hair taking inspiration from Trend Collection, art , fashion as well as the candidates own vision, while achieving a beautiful end result.

22. The requirements for a successful entry will include:

> Cut and colour that complement each other while creating a beautiful, wearable and salon-relevant total look

> Hair Up / braiding is not allowed in this category

> Inspiration that has been taken from many sources

> Colour work that reflects the professional expertise and ability of the colourist to create a tailor-made end result

> Hair is shiny and in excellent condition with the highest professional finish

> Models are not necessarily professional but most appropriate for creating an authentic look that fits with their personality, face, and bone structure. Models must be sufficiently confident to carry the look on the catwalk

> Makeup and clothes styling that complement the overall look, working in synergy with the hairstyle showing the highest level of craftsmanship

23. The judges’ decision is final. No correspondence will be entered into. Entrants have no right to legal recourse.

PLEASE NOTE

ANY FAILURE TO COMPLY WITH THE RULES AND REGULATIONS WILL RENDER A COMPETITOR LIABLE FOR DISQUALIFICATION. NTVA GOLD WINNER WILL BE INVITED TO PARTICIPATE TO THE INTERNATIONAL CREATIVE RETREAT. IF FOR UNFORESEEN REASON THE GOLD WINNER CANNOT PARTICIPATE TO THE INTERNATIONAL CREATIVE RETREAT, IT MAY RESULT IN DISQUALIFICATION AND AN ALTERNATE FINALIST MAY BE CHOSEN TO COMPETE.

RULES & REGULATIONS


RULES & REGULATIONSABOUT THE HAIRDRESSER/TEAM

1. The Creative Artist of the year category is open to all hairdressers of all ages. There is no age limitation for the model and the assistant.

2. No families and closer family members (brothers, sisters, parents, children, husband or live-in partners) of employees working for Wella, part of the Professional Beauty Division of Coty, will be allowed to enter the competition. If such connection is discovered, relevant entrants will automatically be disqualified.

3. The competition team consists of a hairdresser and a model, and can be supported by an assistant (to help with the hair colour). However, only the hairdresser (whose name is on the entry form) can do the colour and the hair styling and receive the award.

4. The hairdresser must be a qualified hairdresser employed by a hairdressing salon; there is no such obligation for the model or the assistant. The assistant and model do not necessarily have to be employed by the participating salon.

5. Between the photo entry selection and the national competition, the model and the assistant may be changed.

ABOUT THE SALON

6. Salons are allowed to enter as many competitors as they like, but only one competitor is allowed per entry form.

7. Competitors may only submit one entry and in only one category – either Color Artist of the year or Creative Artist of the year.

8. The salon name that appears on the entry form will be the salon that the hairdresser must represent during the competition. Should a competitor leave his/her employment (i.e. move to a different salon) during any stage of the competition, he/she will lose the right to compete. In the case of withdrawal of a competitor, after Photo entry, the salon loses the right to compete.

ABOUT PRODUCTS AND TOOLS

9. Only Wella Professionals products may be used for the look created at the NTVA Creative Retreat. The products used (colour products included) must be documented in the entry form and category form.

10. The use of fake hair pieces is forbidden unless it is used as padding/filling material inside the hair look and not visible on the surface.

11. Each hairdresser/team is responsible for providing his/her own personal equipment, such as scissors, brushes,

combs, makeup, and clothing for completing the finished look.

13. Wella Professionals accepts no responsibility for loss of and/or damage to electrical equipment.

14. It is the competitor’s responsibility to perform a skin sensitivity test 48 hours before the colour application.

The model must sign the provided on site hair service consent form

ABOUT THE ENTRY FORM/PHOTO STAGE

15. The Creative Artist of the year entry consists of:

– Signed disclaimer

– Two colour photographs of your model, each 20x25cm and a minimum of 150 dpi (one head and-shoulders picture of the model before and one head-and-shoulders picture of the model afterwards with the final look)

15. Deadline for entry is 5 pm on 28 June 2019 and must be submitted electronically to [email protected]. Entries received after the deadline will not be ac-cepted. Only electronic entries will be accepted. No hard copy entries will be accepted.

16. Entries/photos that have been previously published cannot be considered (photo rights during the competition are reserved for Wella Professionals). All photographs taken and received become the property of Wella Professionals and may be used for publicity purposes. Pictures will be judged on: - Significant change between before / after model picture - How cut and colour complement each other (shape and length) - Hair cut and styling is suitable with model face shape - End result is beautiful, wearable, salon relevant The best looks will be invited to access to the National Competition stages.

ABOUT THE ENTRY SELECTION

18. The Creative Artist of the year entry consists of: – Completed the Creative Artist of the year form, outlining the Concept of the look, which must include: >Reasons outlining how this look brings to life the individual vision of the trend >Describe the haircut technique used and why (depending on the option chosen) > Styling explanations> Description of the techniques used/colour or perm result to enhance the haircut


RULES & REGULATIONS

>List all Wella Professionals products used (including shades)

Entry forms and photographs must be sent in one email to [email protected] on or before 4 pm on 28 June 2019. Entries received after this deadline cannot be accepted. The completed entries deemed best will be invited to the national competition stages.

ABOUT THE NATIONAL COMPETITION STAGES

19. This is a live competition stage where, in front of the judges, the hairdresser will be expected to present their models within 3 hours, including:

> Haircut (depending on the option chosen): to be done live on the day of the competition; the competitor will be expected to create a significant change to the hair and must cut off a minimum of 2 cm.

> Colour work: the majority of colour can be prepared prior to the competition. However, on the day of the competition, the participant will be expected to personalise the colour/perm. (Assistant optional to help with hair colour)

> Show styling and finish.

> Present the overall look/result (NB: To allow for completion of the hair work within the required 3 hours, the fitting of clothes and application of makeup foundation may be done beforehand).

20. The hairdresser will be expected to present his/ her Overall Look Concept in up to 5 minutes, supported by a mood board, which should include the Creative Artist of the year form, outlining the concept of the look from the entry form.

ABOUT THE JUDGING

21. The competitor will be judged for his/her total individual vision: 70% CREATIVE STYLING

– 20% finished look – including complementary colour that works in harmony with the haircut and models skin tone

– 10% on the selection and appropriate use of Wella Professionals products

– Option 1: Cut & Styling option:

– 20% on catwalk inspired looks executed with a professional haircut that is suitable to the models face shape

– 20% on styling & finish in harmony with haircut showing

professional mastery & excellent finishing skills

– Option 2: Hair Up Option:

– 40% on catwalk inspired looks, beautifully crafted

showcasing professionals skills in dressing & styling hair

up. Demonstrates excellent finishing skills

30% OVERALL VISION & LOOK

– 10% Total look - how the hair (colour, styling & or cut)

works together with clothes and make up

– 20% Your creativity - influenced by the season’s trends

22. The judges will specifically be looking for the highest

hair craftsmanship skills, creative interpretation of the

individual’s vision of “what’s new, cool and inspiring”

influenced by the season’s trends to demonstrate a

significant change to the model’s hair while achieving a

beautiful end result.

23. The requirements for a successful entry will include:

> Cut (depending on the option chosen) / Styling and

colour that complement each other and work in

harmony

> Models are not necessarily professional but most

appropriate for creating an authentic look that fits with

their personality, face, and bone structure. Models

must be sufficiently confident to carry the look on the

catwalk

> Makeup and clothes styling that complement the overall

look, working in synergy with the hairstyle showing the

highest level of craftsmanship

24. The judges’ decision is final. No correspondence will be

entered into. Entrants have no right to legal recourse.

PLEASE NOTE

ANY FAILURE TO COMPLY WITH THE RULES AND

REGULATIONS WILL RENDER A COMPETITOR LIABLE FOR

DISQUALIFICATION. NTVA GOLD WINNER WILL BE INVITED

TO PARTICIPATE TO THE INTERNATIONAL CREATIVE

RETREAT. IF FOR UNFORESEEN REASON THE GOLD WINNER

CANNOT PARTICIPATE TO THE INTERNATIONAL CREATIVE

RETREAT, IT MAY RESULT IN DISQUALIFICATION AND AN

ALTERNATE FINALIST MAY BE CHOSEN TO COMPETE.

WIN GOLD TO REPRESENT YOUR COUNTRY AT THE ITVA 2019! · 2020. 2. 22. · WIN GOLD TO REPRESENT ....

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Transcript of WIN GOLD TO REPRESENT YOUR COUNTRY AT THE ITVA 2019! · 2020. 2. 22. · WIN GOLD TO REPRESENT ....