Win at Content Marketing with WordLift
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Win at content marketing with WordLift
Transcript of Win at Content Marketing with WordLift
Win at content marketing with WordLift
198 mln people use ad-blockers 50% of clicks on mobile ads are accidental 33% of internet users find display ads completely intolerable 56% of Google Doubleclick ads are not seen at all only 22% of companies are satisfied by their conversion rates
Advertising blindness Users tend to instinctively ignore display ads
SEO is getting more and more complicated and requires continous updates to the code of a website: following the evolution of search algos is time consuming.
Why it’s time to bet on content marketing?
82% of internet users trust a company after reading their content
74.2% of companies indicate that content marketing is increasing their
lead quality and quantity
77% of marketers will increase content production in the next 12 months
How can you optimize your content?
Content organization increases your brand’s
authority
When machines understand your content
communication gets smoother
for humans
Adds Semantic markup to
improve Google rankings
Engage your readers
with relevant
content
recommendation
Engagement
Supports writing
with images and
contextual
information
What does WordLift do?
Marketing
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Content
Create internal
vocabularies
for sharing knowledge amongst
journalists within the
same desk
Editorial Team
Allow
producers to make new
connections
and inform the stories they want to tell
Provide quick and
easy access to
archival materials, meaningful
external links and
content recommendation
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Enables new monetization
models
through APIs
and native
advertising
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Average Traffic growth +30%
in 3 months!
We worked together with bloggers and editorial teams who made an exceptional work with WordLift. 3 months
after installing the plugin we compared main traffic and engagement KPIs.
See what happened…
+29,32% page views per session +52,21% average session lenght
+8,5% page views
Greenpeace
magazine.greenpeace.it
+298,26% sessions +512,61% users
+264,39% page views
GeoSpatial Media
www.geospatialworld.net
+251,70% sessions +245,27% users
+159,59% page views
Tao Roma
www.taoroma.it
